口腔護理

專研品牌

Brand Introduction

Of Canban

Oral Care

Brand

品牌介紹

01 02 03目 錄

CONTENTS

2022

品牌介紹

發(fā)展歷程

行業(yè)地位

渠道布局

股東背景

社會責任

8020計劃

未來發(fā)展

用戶規(guī)模

產品矩陣

榮譽獎項

明星代言

Brand Introduction

成立時間 參半集團母公司成立于2015年

品牌簡介

參半集團是一家專注于口腔護理領域消費品的集團，旗下?lián)碛袇搿anbanKids、口腔鯊魚Oralshark等五個品牌。集團母公司成立于

2015年，旗艦品牌參半創(chuàng)立于2018年，品牌創(chuàng)立之初便專注于提供口腔護理的全場景解決方案，目前已經形成了龐大的產品矩陣。參半

旗下產品已覆蓋漱口水、牙膏、口腔爆珠、口腔噴霧等多個類目，為用戶提供了精細化的口腔護理解決方案。參半引領了口腔護理消費的

快消化趨勢，通過推出參半益生菌漱口水重塑了漱口水賽道，擴大了用戶人群，為全民口腔健康的目標做出了巨大貢獻。2021年全年，參

半大瓶益生菌漱口水銷量突破2000萬瓶，便攜式條狀漱口水銷量突破3000萬條，創(chuàng)造了行業(yè)的里程碑。目前，參半已經為3000萬用戶的

口腔健康保駕護航，參半的最終愿景是服務于10億國人的口腔健康。

品牌定位 口腔護理專研品牌，專注于口腔護理全場景解決方案

集團介紹

Introduction of Canban Group

Development History

2015/11 2018/3 2019/10 2020/9 2021/2 2021/4

品牌發(fā)展史

Development History

2021/7 2021/10 2022/3 2022/8 2022/9

品牌發(fā)展史

Development History

Market Status

漱口水類目第一

口腔噴霧類目前十

漱口水類目前十

口腔噴霧類第二

漱口水類目第一

口腔噴霧類目第一

漱口水類目第一

口腔噴霧類目第二

漱口水類目第一

口腔噴霧類目第一

數(shù)據來源：淘寶、京東、拼多多數(shù)據分別來自于生意參謀、京東商智、拼多多2021年1-9月后臺排名；唯品會數(shù)

據來自于2021年4-9月后臺排名；抖音、快手數(shù)據來自于2021年1-12月平臺后臺數(shù)據排名

NO.1

在漱口水行業(yè)

排名第一

Canban is a specialist oral care brand. The mission of the

brand is to provide full-scale oral care products and

solutions to the consumers in China.

The company was founded in 2015 and now has covered

products from mouthwash, toothpaste to oral spray, serving

the oral health of over 30 million people.

漱口水類目第一

口腔噴霧類目第一

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

KKV WOW COLOUR

User Base

USER BASE

NUMBER EXCEEDS

30 MILLION

Canban is a specialist oral care brand. The company

was founded in 2015 and now has covered products

from mouthwash, toothpaste to oral spray, serving

the oral health of over 30 million people.

參半口腔護理產品累

計為3000萬用戶提

供了口腔護理服務

USER BASE 用戶規(guī)模

USER BASE 用戶規(guī)模

累計銷售超過

2000萬瓶

參半益生菌漱口水

累計銷售超過

1億條

參半便攜漱口水

累計銷售超過

1200萬支

參半口氣清新噴霧

累計銷售超過

1500萬支

參半牙膏系列

USER BASE 用戶規(guī)模

累計銷售超過

500萬片

參半炫白牙貼

累計銷售超過

7000萬根

參半牙線系列產品

累計銷售超過

500萬把

參半牙刷系列產品

累計銷售超過

800萬盒

參半口氣清新爆珠

Product Matrix

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

^指抵抗口腔中糖產酸引起的牙釉質侵蝕 *指成分中透明質酸鈉

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Honours and Awards

2022域見超新星

年度品牌

騰訊

2021年度天貓金妝獎

年度高光新品牌

天貓

2021深圳高成長

企業(yè)Top100

深圳市企業(yè)評價協(xié)會

2020深圳醫(yī)療健康

領域企業(yè)30強

深圳廣播電影電視集團

深圳市科技創(chuàng)新委員會

新消費Growth50

年度潛力品牌榜

第一財經

新國貨50

企業(yè)榜單

畢馬威

2021 WISE

消費新勢力榜

36氪

星蟬獎

年度新銳品牌

蟬媽媽

2021中國跨時代消費

創(chuàng)新發(fā)展企業(yè)Top50

創(chuàng)業(yè)邦

中國創(chuàng)投金鷹獎

年度新銳企業(yè)

證券時報

真榜 · 中國科創(chuàng)品牌Top100

消費科技品牌Top10

鉛筆道

VCON星創(chuàng)獎

年度最具社會責任公益品牌

VCON

參半的

榮譽獎項

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale oral

care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

新消費品牌

INNERPOWER Top50

Morketing

2021創(chuàng)業(yè)邦100

未來獨角獸

創(chuàng)業(yè)邦

星球獎2021

年度新消費

品牌星球

Future FMCG

未來美力Top20

決策者零售研究院

天貓新品創(chuàng)新中心

贊新品牌

年度超級單品

有贊 x 新榜

2021新消費品牌

未來獨角獸Top100

藍鯊消費

新妝大賞

年度人氣個護大獎

C2CC傳媒

2021中國最具價值

新品牌榜單

浪潮新消費

2022數(shù)字新消費榜單

個護高成長品牌榜

第一新聲 & 天眼查

2021新消費品牌

未來獨角獸Top100

三聲

2021最具投資價值企業(yè)榜單

消費賽道最具投資價值Top30

鉛筆道

2021億邦未來零售大會

新消費 成長Top100

億邦動力

參半的

榮譽獎項

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale oral

care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

天貓寶藏新品牌

Top100潛力新品牌

阿里媽媽營銷中心

2021中國新消費發(fā)展

洞察暨品牌力榜單

億歐

年度人氣品牌獎

年度最佳新國貨品牌

TopDigital

2021年度新銳公司

2021年度創(chuàng)新設計品牌

窄播

中國新品牌

美妝個護Top榜

消費界

2020年度

口腔護理品牌

品觀

2021年度

新銳品牌

京東

2021國潮

新風尚品牌榜

觀潮新消費

2021消費新勢力

Top100榜單

創(chuàng)業(yè)黑馬

2021中國化妝品趨勢

大會十佳新銳品牌

青眼

2021美伊年度

優(yōu)質內容大獎榜單

CBE中國美容博覽會

瑞麗25周年

美力覺醒影響力大獎

瑞麗 Rayli

參半的

榮譽獎項

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale oral

care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

參

半

品

牌

代

言

人

趙

露

思

Oral Care

Brand

明星代言

參半品牌代言人

CANBAN ORAL CARE PROFESSIONAL BRAND

FOCUS ON ORAL CARE FULL SCALE SOLUTIONS

參半品牌口腔代言人

CANBAN ORAL CARE PROFESSIONAL BRAND

FOCUS ON ORAL CARE FULL SCALE SOLUTIONS

｜

參半品牌口腔代言人

CANBAN ORAL CARE PROFESSIONAL BRAND

FOCUS ON ORAL CARE FULL SCALE SOLUTIONS

Background of Shareholders

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Social Responsibility

參半的

公益行動

Canban Public Welfare Activities

參半向河南官方捐贈物資平臺【鄭州慈善總

會】捐贈價值100萬元的洗漱剛需用品，馳

援救災前線。

2021年7月

Canban Public Welfare Activities

參半參半聯(lián)合了“寶貝回家”志愿者協(xié)會，

通過每年2000萬個物流紙箱的傳播，助力

失蹤兒童尋找親人，幫助失散家庭團圓。

2022年起

Canban Public Welfare Activities

參半向【吉林省青少年發(fā)展基金會】，捐贈

了價值100萬元的洗漱剛需用品，支援抗疫

前線。

2022年3月

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban Public Welfare Activities

３·８國際婦女節(jié)，參半發(fā)起了『致敬戰(zhàn)“疫”

花木蘭』的主題活動，并向【深圳市巾幗志

愿者協(xié)會】、【海山街道海濤社區(qū)工作站】

等抗疫工作點捐贈了近百萬口腔護理產品。

2022年3月

Canban Public Welfare Activities

參半公益贊助深圳市天使家園特殊兒童關

愛中心發(fā)起【天使寶寶創(chuàng)意繪畫征集活

動】，捐贈2000份口腔護理物資及萬元善

款，呼吁社會關愛特殊兒童。

2022年4月

Canban Public Welfare Activities

參半與中國郵政、沙漠郵局聯(lián)名限量公益禮

盒1000份全部售罄，參半根據活動每售出一

份禮盒向沙漠公益組織捐款10元，共計捐贈

10000元善款用于沙漠綠色鎖邊林的建設。

2022年4月

參半的

公益行動

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban Public Welfare Activities

參半公益走進都江堰市特殊學校，向學校

捐贈了2000份口腔護理物資，呼吁社會

關愛特殊兒童，助力特殊兒童健康成長。

2022年9月

Canban Public Welfare Activities

9月5日，四川省甘孜藏族自治州瀘定縣發(fā)

生6.8級地震，受災嚴重。面對災情參半公

益聯(lián)合成都市慈善總會向四川地震災區(qū)捐

贈150萬元剛需洗漱物資，馳援救災前線。

2022年9月

Canban Public Welfare Activities

9月20日，參半公益向江蘇省淮安市口腔醫(yī)

院捐贈近百萬口腔護理物資，用于公益事業(yè)。

號召共同關注口腔健康，踐行“8020計

劃”，積極支持口腔醫(yī)療事業(yè)發(fā)展。

2022年9月

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash, 參半的

toothpaste to oral spray, serving the oral health of over 30 million people. 公益行動

致力于讓每個中國人到80歲

都擁有20顆健康的牙齒

背景：8020，即世界衛(wèi)生組織(WHO)對牙齒健康的標準，即

80歲的老人至少應有20顆能夠正常咀嚼食物，不松動的牙齒

參半公益

助未來

* 該計劃將于2022年第四季度正式開啟，未來每一年，參半會為至少10個

貧困地區(qū)資助洗漱物資，持續(xù)開展口腔健康相關的公益行動。

參半

8020計劃

920全國

愛牙日

2022年第34個全國愛牙日

參半作為新銳口腔護理品牌代表，旗下益生菌漱口水產品被人民日

報特邀收錄于其制作的第34個全國愛牙日科普視頻內。

由人民日報客戶端、人民日報微博聯(lián)合參半共同發(fā)布視頻及相關活

動物料，人民日報對參半進行了兩篇深度報道，肯定了參半在全民

口腔健康道路上的努力和貢獻。

聯(lián)合科普視頻截圖

人民日報

合作項目

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale oral

care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

人民日報報道截圖

2022年9月參半正式與擁有88年益生菌生產經驗的拉曼公司拉曼人類

營養(yǎng)部門（簡稱LHS）簽約建立「口腔微生態(tài)聯(lián)合實驗室」。

實驗室將深入研究國人的口腔護理習慣及需求，在優(yōu)質益生菌的培養(yǎng)

和使用上進行深度合作，將獲得藥品GMP和USP的GMP認證全球最高

標準益生菌成分應用到參半產品中，讓更多的中國消費者能夠享受高

品質的國貨產品。

參半與拉曼集團

達成戰(zhàn)略合作

加拿大拉曼集團

戰(zhàn)略合作

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale oral

care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

2022年9月參半集團正式與北京大學深圳醫(yī)院簽訂聯(lián)合實驗室合作協(xié)

議，將合作建立“北京大學深圳醫(yī)院-參半口腔創(chuàng)新研發(fā)聯(lián)合實驗室”。

聯(lián)合實驗室以口腔預防領域的相關研究為工作重點，目標將口腔領域

的科技創(chuàng)新及科研成果應用到參半產品中，讓更多的中國消費者能夠

享受高品質的國貨產品。

參半與北大深圳醫(yī)院

達成戰(zhàn)略合作

北京大學深圳醫(yī)院

戰(zhàn)略合作

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale oral

care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.