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BRAND MANUAL

優(yōu) 質(zhì)

A CONTINUOUS HIGH-QUALITY CHILDREN'S WEAR BRAND

BRAND MANUAL

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S P R I N G S U M M E R

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B R A N D

M A N U A L

A I B A O Y I

HIGH QUALITY

A continuous high-quality children's wear brand AIBAOYI

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COMPANY PROFILE

公司簡介

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東莞市艾寶依服飾有限公司成立于2015年,前身是一家傳統(tǒng)貿(mào)易型加工企業(yè),位于時尚名城-中國虎門。品牌不斷轉(zhuǎn)型升級,把握市場發(fā)展趨勢,集團擁有強大優(yōu)質(zhì)的

獨家生產(chǎn)供應(yīng)鏈,是集產(chǎn)品研發(fā)、生產(chǎn)、品牌管理運營為一體的綜合性服飾公司。致力于為2-16歲兒童提供舒適、環(huán)保、個性的兒童產(chǎn)品。

品牌以超值性價比快時尚的產(chǎn)品為目的,提升零售終端能力為主導(dǎo),在中國市場具備強有力的影響,銷售網(wǎng)絡(luò)遍及全國。穩(wěn)健、高效、優(yōu)于同行的盈利模式,為艾寶

依“小魔怪”贏得了較高的知名度和美譽度。公司成立伊始,始終以終端服務(wù)為己任并確定差異化競爭戰(zhàn)略,全程為客戶提供加盟咨詢、開業(yè)策劃、貨品配送、數(shù)據(jù)分

析、店務(wù)管理培訓(xùn)、商品陳列培訓(xùn)、市場戰(zhàn)略統(tǒng)籌等一系列專業(yè)營運服務(wù)支持。

產(chǎn)品研發(fā)采用國際歐日韓最新潮流元素,把健康、環(huán)保和時尚的設(shè)計理念,巧妙、細膩精致地融入到產(chǎn)品靈魂之中,展現(xiàn)出個性、前衛(wèi)的品牌DNA,面料方面公司主

要采用低碳、環(huán)保等棉、麻料材質(zhì),注重產(chǎn)品給孩子穿著時的健康性、舒適度及柔軟度。

在保證產(chǎn)品的安全性與舒適度外,產(chǎn)品的設(shè)計理念大膽創(chuàng)新,彰顯出與眾不同的一面，打造出獨一無二的小魔怪特色,讓孩子用自己善于發(fā)現(xiàn)美的眼睛,去探尋這個

世界明亮而美好的一面,鼓勵孩子們崇尚學(xué)習(xí)知識和真理。

Dongguan aibaoyi Clothing Co., Ltd. was established in 2015, formerly a traditional trade-oriented processing enterprise, located in the famous fashion city - Humen, China. The brand is

constantly transformed and upgraded, and the market development trend is grasped. The group has a strong and high-quality exclusive production and supply chain. It is a comprehensive

clothing company integrating product research and development, production, brand management and operation. We are committed to providing comfortable, environmental friendly and

personalized children's products for children aged 2-16.

The brand aims at high-value, cost-effective, fast and fashionable products, and focuses on improving the retail terminal capacity. It has a strong influence in the Chinese market and a sales

network throughout the country. The stable, efficient and superior profit model has won high popularity and reputation for aibaoyi "little monster". At the beginning of its establishment, the company

has always taken terminal service as its own responsibility and determined the differentiated competition strategy. It provides customers with a series of professional operation service support such

as franchise consulting, opening planning, goods distribution, data analysis, store management training, commodity display training, and market strategy coordination.

The product R & D adopts the latest trend elements of Europe, Japan and South Korea, and integrates the design concepts of health, environmental protection and fashion into the soul of the

product ingeniously, delicately and delicately, showing the personality and avant-garde brand DNA. In terms of fabrics, the company mainly uses low-carbon, environmental protection and other

cotton and linen materials, and pays attention to the health, comfort and softness of the products when they are worn by children.

In addition to ensuring the safety and comfort of the product, the design concept of the product is bold and innovative, showing the distinctive side, creating a unique little monster feature,

allowing children to explore the bright and beautiful side of the world with their eyes that are good at discovering beauty, and encouraging children to advocate and learn knowledge and

truth.

H I G H Q U A L I T Y C H I L D R E N ' S W E A R

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DEVELOPMENT

HISTORY

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BRAND IMPRESSION

品牌印象

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BRAND VISION

BRAND VISION

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AIBAOYI

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Consumption power of the new generation after 90-00

Middle class petty bourgeoisie

Children aged 2-8 (90-130 yards)

5-12 years old middle-aged children group (120-160 yards)

13 years old + parent-child clothing (165-170 yards)

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PRODUCT MIX

產(chǎn)品結(jié)構(gòu)

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PRODUCT PROPORTION

LITERARY MINIMALIST "A" SPORTS STREET PLAYER

OUTDOOR METAUNIVERSE BRAND IP MONSTER TRAFFIC SERIES

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PRODUCT DISPLAY

產(chǎn)品展示

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C H I L D R E N ' S C L O T H I N G

C H I L D R E N ' S C L O T H I N G

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H I G H Q U A L I T Y C H I L D R E N ' S W E A R

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PRICE RANGE

PRICE RANGE

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BRAND PROMOTION

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BRAND PROMOTION

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“ ”

再掀時尚美學(xué)浪潮，以<自由生長的藝術(shù)家>為主題，

用藝術(shù)的手筆突顯2022春夏時尚新品，

大膽運用藝術(shù)的手筆，織造關(guān)于“家”與“愛”的內(nèi)容熱題，

以強大的視覺矩陣聚集時尚童裝，

點燃中國東莞少兒時尚周的秀場熱度。

BRAND PROMOTION

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開啟了以“快樂主義”為主題的2022春夏新品大秀

將精致時尚元素大放異彩

打造了一場精彩的視覺盛宴！

榮獲“最佳童裝品牌“的稱號！

為“小魔怪”贏得了較高的知名度和美譽度。。

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FRANCHISE ADVANTAGES

加盟優(yōu)勢

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PRODUCT

MODEL

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COOPERATION SUPPORT

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STORE IMAGE

店鋪形象

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IMAGE DISPLAY

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A CONTINUOUS HIGH-QUALITY CHILDREN'S WEAR BRAND