SPACE FOR IMAGINATION
創(chuàng) 造 有 價(jià) 值 的 品 牌 體 驗(yàn)
展會設(shè)計(jì)/
展會搭建/
展會策劃/
SPACE FOR IMAGINATION
創(chuàng) 造 有 價(jià) 值 的 品 牌 體 驗(yàn)
展會設(shè)計(jì)/
展會搭建/
展會策劃/
CATALOG
Extraordinary
Interactive Culture Media
目 錄
01/04 公司簡介
Company Profile
05/06
07/08
09/10
11/1 4
項(xiàng)目介紹
合作流程
全案策劃優(yōu)勢
觀點(diǎn)剖析
Project Introduction
Cooperation Process
Whole case planning advantages
Point Of View Analysis
SPACE FOR IMAGINATION
15/38 展廳案例
Showroom Case
公司 / 簡介
COMPANY PROFILE
非凡互動(dòng)(深圳)文化傳媒有限公司
非凡互動(dòng)(深圳)文化傳媒有限公司成立于2017年,專注品質(zhì)展臺設(shè)計(jì)搭建5年。公司擁有完善運(yùn)作體系和
高效執(zhí)行團(tuán)隊(duì),為客戶提供系統(tǒng)化、個(gè)性化的展會營銷解決方案。為企業(yè)提供大型展會設(shè)計(jì)搭建服務(wù)。
會展?fàn)I銷服務(wù):品牌創(chuàng)意營銷及專業(yè)性展示服務(wù)經(jīng)驗(yàn),為客戶提供服務(wù)一體化綜合展示解決方案。以文
化創(chuàng)意為核心,運(yùn)用3D、全息等多媒體技術(shù),從概念設(shè)計(jì)到落地實(shí)施,全產(chǎn)業(yè)鏈化服務(wù)重大展會,為世
界500強(qiáng)企業(yè)提供全球化一站式會展服務(wù)。
Feifan interactive (Shenzhen) culture media Co., Ltd. was established in 2017, focusing on the design and construction
of quality booth for 5 years. The company has perfect operation system and efficient execution team to provide customers
with systematic and personalized exhibition marketing solutions. Provide enterprises with large-scale exhibition
design and construction services.
Exhibition marketing services: experience in brand creative marketing and professional display services, providing
customers with integrated service display solutions. Taking cultural creativity as the core, using 3D, holographic and
other multimedia technologies, from conceptual design to implementation, the whole industry chain serves major
exhibitions, and provides global one-stop exhibition services for the world's top 500 enterprises.
01
以“為客戶創(chuàng)價(jià)值”為基礎(chǔ),結(jié)果為導(dǎo)向,建設(shè)共贏服務(wù)生態(tài)體系!
Based on "creating value for customers" and
result-oriented, build a win-win service ecosystem!
誠信 協(xié)作 創(chuàng)新 共贏
Feifei Interactive (Shenzhen) Culture Media has set up
exhibitions in many cities for many years, and has provided
more than 5,000 professional construction services with
different needs for nearly 1,200 customers of different sizes
in various industries.We have been adhering to the business
philosophy of "establishing a brand image and creating a
cultural life" for customers, providing you with thoughtful
one-stop services and bringing you a relaxed and pleasant
exhibition experience.
02
非凡互動(dòng)(深圳)文化傳媒多年來在多個(gè)城市布展,為近
1200家各行業(yè)不同規(guī)模的客戶提供超過5000次不同需
求的專業(yè)搭建服務(wù)。
我們一直秉承著為客戶“樹立品牌形象、締造文化生
活”的經(jīng)營理念,給您提供周到的一站式服務(wù),給您
帶來輕松愉悅的展會體驗(yàn)。
03
非凡互動(dòng)(深圳)文化傳媒有限公司,定位于易設(shè)
計(jì)、易搭建、易服務(wù)的環(huán)保展示解決方案平臺,以
企業(yè)參展更省心、省力、省錢為使命,基于標(biāo)準(zhǔn)化
部件、 模塊化組合、智能化設(shè)計(jì)、個(gè)性化定制、
多元化系統(tǒng)、呈現(xiàn)的平臺特點(diǎn), 為國內(nèi)外參展公司
提供在線智能化環(huán)保展示解決方案。目前非凡互動(dòng)
(深圳)文化傳媒有限公司已為百余家參展公司提供
過服務(wù)。
Extraordinary Interactive (Shenzhen) Culture Media Co., Ltd. is
positioned as an environmental protection display solution platform
that is easy to design, build, and service. With the mission of saving
worry, effort, and money for exhibitors, it is based on standardized
components, modular combinations, intelligent The platform
features such as personalized design, personalized customization,
diversified systems, and presentation, to provide online intelligent
environmental protection display solutions for domestic and foreign
exhibitors. At present, Feifei Interactive (Shenzhen) Culture Media
Co., Ltd. has provided services for more than 100 exhibiting
companies.
04
WHATCAN
WEDO
05
項(xiàng)目 / 介紹
PROJECT INTRODUCTION
非凡互動(dòng)(深圳)文化傳媒有限公司
展會設(shè)計(jì)
Exhibition design
展會搭建
Exhibition construction
展會策劃
Exhibition planning
廣告設(shè)計(jì)
Advertising Design
公司擁有??經(jīng)驗(yàn)豐富、專業(yè)專注、善打硬仗、能打?仗的?效團(tuán)隊(duì),成員擁有各個(gè)專業(yè)的卓越設(shè)計(jì)師、
?藝美術(shù)師、平?設(shè)計(jì)師;他們不僅專注于設(shè)計(jì),?藝、材料、搭建他們樣樣精通。
Wehaveanefficientteamwithrichexperience,professionalfocus,goodatfightingtoughbattles,andcapableoffightingbig
battles.Themembershaveoutstandingdesigners,craftsmenandgraphicdesignersinvariousprofessions;theynotonlyfocuson
design,craftsmanship,materials,andbuildingthemAllproficient.
06
合作 / 流程
COOPERATION PROCESS
非凡互動(dòng)(深圳)文化傳媒有限公司
07
溝通
需求
策劃
?案
提交
報(bào)價(jià)
簽訂
合同
設(shè)計(jì)
定稿
設(shè)計(jì)?案修改、調(diào)整我們不覺得?煩!現(xiàn)場海報(bào)美?字調(diào)整我們的反應(yīng)很快!
現(xiàn)場軟裝綠植的配置我們能有求必應(yīng)!展期衛(wèi)?和相關(guān)服務(wù)我們處理很細(xì)?!
Designmodification,adjustment-wedon'tfindittroublesome!On-siteposterartwordadjustment-ourresponseis
fast!Configurationofsoftgreenplantsonsite-wecanrespondtoanyrequests!Exhibitionhygieneandrelatedservices-wetake
careofit!
08
報(bào)館
?續(xù)
搭建
施?
交付
驗(yàn)收
售后
服務(wù)
優(yōu)勢
?
09
全案 / 策劃
WHOLE CASE PLANNING
非凡互動(dòng)(深圳)文化傳媒有限公司
?絡(luò)引流
?化植?
Internetattractspeople
實(shí)現(xiàn)展臺引流,通過互聯(lián)?吸引潛在觀眾
前來參觀咨詢
植?展??化內(nèi)涵,加強(qiáng)訪客記憶和品牌認(rèn)同
強(qiáng)展臺互動(dòng)活動(dòng)的多樣性和參與性,提?展臺
??,加強(qiáng)信息傳達(dá)
產(chǎn)品定位和市場傳播分析,提?展?效果
利?展臺現(xiàn)場環(huán)境,打通線上線下渠道,傳播到
未參展的潛在客?,實(shí)現(xiàn)展臺投資收益最?化
culturalimplant
強(qiáng)化互動(dòng)
Enhanceinteraction
精準(zhǔn)分析
Preciseanalysis
O2O傳播
O2Ospread
10
在展臺打造的過程中,氛圍就是各個(gè)品牌布展??的獨(dú)特性,?這個(gè)獨(dú)特性,就是品牌?化本
?,展臺的塑造吸收了品牌?化??的特性?被賦予了強(qiáng)?的磁場,吸引志同道合的受眾群體
前來觀摩。展臺的設(shè)計(jì)?格也是根據(jù)?化屬性演化?來,由軟性傳輸轉(zhuǎn)換為可視化的語?傳播,
這并不是簡單的?化堆砌,在這背后,是品牌基于市場環(huán)境下對于?化凝練形成的深度思考。
展臺打造如何建?有效的品牌認(rèn)知
觀點(diǎn)
VIEWPOINT
非凡互動(dòng)(深圳)文化傳媒有限公司
11
Intheprocessofboothconstruction,theatmosphereistheuniquenessofeachbrand’sexhibition,andthisuniqueness
isthebrandcultureitself.Theshapingoftheboothabsorbsthecharacteristicsofthebrandcultureitselfandisendowed
withastrongmagneticfield,attractinglike-mindedaudiences.Comeandsee.Thedesignstyleoftheboothisalso
evolvedaccordingtoculturalattributes,anditisconvertedfromsofttransmissiontovisuallanguagecommunication.
Thisisnotasimpleculturalstacking.Behindthis,itisthebrand'sin-depththinkingontheformationofcultural
condensationbasedonthemarketenvironment.
?般情況下,消費(fèi)者只會在混沌直覺的?念之間做決策,不會拆分成產(chǎn)品、服務(wù)、環(huán)境、營銷等眾
多環(huán)節(jié)進(jìn)?理性分析,展臺展?空間的形成是對于消費(fèi)者整體?理預(yù)期的數(shù)據(jù)整合,它包含了產(chǎn)
品、服務(wù)、環(huán)境、營銷等眾多因素,由此通過空間的打造帶給消費(fèi)者所營造出整體的“包裹感”,我
們可以稱之為“五感體驗(yàn)的復(fù)合直覺”,它是所有體驗(yàn)的直覺匯總的“?念之間”,是展臺所塑造出
的精?神,所以我們常說展臺蕞重要的點(diǎn)是氛圍千萬不能會錯(cuò)意,?錯(cuò)項(xiàng),氛圍聚??,要做到不
跳戲、不漏?!
在展臺打造的過程中,我們主張“東?整體觀思維”,?整體性、聯(lián)系性、變化性看待問題,把品牌
看成?個(gè)整體體驗(yàn)“氛圍”。借?化認(rèn)同感,樹?展臺形象,也是增強(qiáng)品牌共識,將品牌的?化屬性
傳遞給消費(fèi)者,?來彌補(bǔ)消費(fèi)者對于品牌??理解真正意義上的認(rèn)知差,這也是展臺借??化所
形成的“翻譯?”,它從消費(fèi)者蕞容易接受的?度,建?起了品牌認(rèn)知。
Intheprocessofbuildingthebooth,theatmosphereistheuniquenessofeachbrand'sexhibitionarrangement,andthis
uniquenessisthebrandcultureitself.Theshapingoftheboothabsorbsthecharacteristicsofthebrandcultureitselfandis
givenastrongmagneticfieldtoattractlike-mindedaudiencegroupstowatch.Thedesignstyleoftheboothalsoevolved
accordingtotheculturalattribute,fromsofttransmissiontovisuallanguagetransmission.Thisisnotasimplecultural
stacking.Behindthis,itisthedeepthinkingofthebrandontheformationofculturalconcisenessbasedonthemarket
environment.
Ingeneral,consumersonlymakedecisionsbetweenthethoughtsofchaoticintuition,andwillnotbedividedintomany
linkssuchasproducts,services,environmentandmarketingforrationalanalysis.Theformationofboothdisplayspaceis
thedataintegrationofconsumers'overallpsychologicalexpectations.Itincludesmanyfactorssuchasproducts,services,
environmentandmarketing,soastobringconsumersanoverall"wrappingfeeling"throughthecreationofspace,Wecan
callit"thecompoundintuitionoffivesensesexperience".Itisthe"onethought"summarizedbytheintuitionofall
experiencesandtheessenceandspiritshapedbythebooth.Therefore,weoftensaythatthemostimportantpointofthe
boothisthattheatmospheremustnotbewrong,setupwrongitems,gatherpopularity,anddonotjumptheplayand
leak!Intheprocessofbuildingthebooth,weadvocate"Orientalholisticthinking",lookatproblemswithintegrity,
connectionandvariability,andregardthebrandasanoverallexperience"atmosphere".Buildingtheboothimagethrough
culturalidentityisalsotoenhancethebrandconsensusandpassontheculturalattributesofthebrandtoconsumers,
whichisusedtomakeupforthepoorunderstandingofconsumersintherealsenseofthebranditself.Thisisalsothe
"translationpower"formedbythebooththroughculture.Itestablishesthebrandcognitionfromtheperspectiveofthe
leastacceptableconsumers.
12
學(xué)會“借?“展臺塑造的成功率事半功倍
這個(gè)東西蕞好是可視化的,?們熟悉的,客觀存在的事物,因?yàn)樗罱K收割的是?百姓的秒懂的
紅利。譬如,我們借?北京?藝?化?的胡同,反??之,我們借??北京休閑?化,那消費(fèi)者看
后就會疑點(diǎn)重重,每個(gè)?想的都不?樣,但胡同是看得?的,有畫?感的,知道北京的?都會瞬
間想到,那種熱鬧不拒?的真實(shí)場景。由此可?,當(dāng)?些習(xí)以為常的東西融??化特?,這個(gè)展
?空間就有了存在的意義,?論是感官還是體驗(yàn)都被賦予了鮮明的主題性。
這也就是我們說的,當(dāng)你的展臺有了外殼,接下來最重要的就是如何讓消費(fèi)者注意到你,這是在
不斷進(jìn)?的展臺實(shí)踐當(dāng)中,我們受借??藝?化的啟發(fā),得出的兩個(gè)結(jié)論,并嘗試將其運(yùn)?于展
臺打造當(dāng)中。
13
Thisthingisavisual,familiarandobjectivething,becauseitfinallyreapsthedividendsofordinarypeople.
Forexample,weborrowtheHutonginBeijingfolkartculture.Onthecontrary,weborrowtheleisureculture
ofoldBeijing.Consumerswillhavemanydoubtsafterwatchingit.Everyonethinksdifferently,butthehutong
isvisibleandhasasenseofpicture.PeoplewhoknowBeijingwillinstantlythinkoftherealsceneof
excitement.Itcanbeseenthatwhensomehabitualthingsareintegratedintoculturalcharacteristics,the
exhibitionspacehasthemeaningofexistence,andbothsensesandexperienceareendowedwithdistinct
themes.Thisiswhatwesay.Whenyourboothhasashell,thenextmostimportantthingishowtomake
consumersnoticeyou.Thisisthetwoconclusionswedrawfromthecontinuousboothpracticeinspiredbyfolk
artcultureandtrytoapplyittotheconstructionofthebooth.
14
展廳 / 案例
SHOWROOM CASE
非凡互動(dòng)(深圳)文化傳媒有限公司
15
經(jīng)濟(jì)型
Economical
16
—迅達(dá)展會搭建服務(wù)
—柏廚衛(wèi)浴展展位搭建服務(wù)
17
—迅達(dá)展會搭建服務(wù)
—詹尼克展?設(shè)計(jì)搭建服務(wù)
18
—中科聚信展覽搭建服務(wù)
—優(yōu)為視界展覽裝修搭建服務(wù)
19
—億滋國際展覽設(shè)計(jì)搭建服務(wù)
—輔料易展臺設(shè)計(jì)搭建服務(wù)
20
—國際電梯展?斯特展臺搭建服務(wù)
—榮恩集團(tuán)展臺搭建服務(wù)
21
專業(yè)型展臺
Professional booth
22
—付愛寶展臺搭建服務(wù)
—安泊展臺設(shè)計(jì)搭建服務(wù)
23
—利拉伐展臺設(shè)計(jì)搭建服務(wù)
—夏普展臺設(shè)計(jì)搭建服務(wù)
24
—國際電梯展上海?思特展臺搭建服務(wù)
—國際家電展蘇泊爾展位搭建服務(wù)
25
—諾華展臺設(shè)計(jì)搭建服務(wù)
—國際電梯展索德電?展臺搭建服務(wù)
26
豪華型展臺
luxury booth
27
—綠地展覽設(shè)計(jì)搭建服務(wù)
—經(jīng)緯集團(tuán)展臺搭建服務(wù)
28
—電信展臺搭建服務(wù)
—M+展臺設(shè)計(jì)搭建服務(wù)
29
—北京銀?展臺設(shè)計(jì)搭建服務(wù)
—永藝家具展臺設(shè)計(jì)搭建服務(wù)
30
—國際家電展DOHO展臺設(shè)計(jì)搭建服務(wù)
—蘇泊爾展臺設(shè)計(jì)搭建服務(wù)
31
進(jìn)博會展臺
CIIE booth
32
—諾基亞展臺搭建服務(wù)
—紅酒集團(tuán)進(jìn)博會展臺設(shè)計(jì)搭建服務(wù)
33
—豐益國際展臺設(shè)計(jì)搭建服務(wù)
—費(fèi)列羅展臺設(shè)計(jì)搭建服務(wù)
34
—鉑?埃爾默展會設(shè)計(jì)搭建服務(wù)
—AGC展臺設(shè)計(jì)搭建服務(wù)
35
—丹拿展臺設(shè)計(jì)搭建服務(wù)
—伊朗展臺設(shè)計(jì)搭建服務(wù)
36
—進(jìn)?博覽會國家館喀?設(shè)計(jì)搭建服務(wù)
—進(jìn)?博覽會國家館特科設(shè)計(jì)搭建服務(wù)
37
—?買加展臺設(shè)計(jì)搭建服務(wù)
—國際進(jìn)?博覽會哥倫?亞設(shè)計(jì)搭建服務(wù)
38
E
xtraordinary
Interactive
CultureMedia
39
空間讓想象發(fā)生
Space For Imagination
40
企業(yè)理念:空間讓想象發(fā)生
企業(yè)文化:把擅長的事做到喜歡,把喜歡的事做到極致
企業(yè)價(jià)值觀:“誠信”、“協(xié)作”、“創(chuàng)新”、“共贏”
企業(yè)使命:以“為客戶創(chuàng)價(jià)值”為基礎(chǔ),結(jié)果為導(dǎo)向,建設(shè)共贏服務(wù)生態(tài)體系!
企業(yè)愿景:力爭做展覽行業(yè)及應(yīng)用領(lǐng)域影響全球的中國力量,為各行業(yè)提供專業(yè)技術(shù)支持。
41
42
Extraordinary
Interactive Culture Media
非 凡 互 動(dòng) ( 深 圳) 文 化 傳 媒 有 限 公 司
F e i f a n I n t e r a c t i o n ( S h e n z h e n ) A d v e r t i s i n g C u l t u r e M e d i a C o . , L t d .