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已然是2022年了，天樹的又一本“畫冊”終于完成。這本畫冊取名“901”，是按照每三年一冊的慣

例，記錄和展示天樹2019、2020和2021這三年的項目成果及難忘瞬間。

在過往的畫冊中，每一期都涵蓋有天樹的重要時刻。這期也不例外：2021年，天樹迎來了25歲生日。

四分之一個世紀，很短，也很長。相對于中國企業(yè)的平均壽命，它超出97%的企業(yè)！單就這一點來

講，天樹已相當不易。

25年不易，“901”這三年更不易：經濟降速疊加疫情肆虐，是全球恐慌、危機及動蕩的三年。然而

天樹還算幸運，未雨綢繆、頑強拼搏，抓住了最重要的機遇，闖過了這段動蕩時期。

在這三年里，“環(huán)球影城”來到中國、落戶北京，給天樹帶來機遇。得益于2014、2015年天樹在上

海迪士尼標識項目上的優(yōu)秀表現(xiàn)這顆“種子”，天樹順利入圍環(huán)球項目。經過公司員工不懈努力，天

樹中標了八個標段。機遇也是挑戰(zhàn)：工期緊迫、工作量大、要求“嚴苛”。八個合同的圓滿完成，既

展示了天樹的高品質產品理念和細致全面的服務意識，也為天樹的成長注入了新的養(yǎng)分。開園后，天

樹還有幸成為“北京環(huán)球影城”運營期指定服務商。

在這三年里，北京與張家口成功舉辦了冬奧會。參與冬奧會是每一個東道主的職責和榮耀。由天樹

設計建造的2022冬奧會開幕倒計時牌塔，在冬奧聯(lián)合城市張家口市民廣場佇立閃爍了1000個日日夜

夜，極大擴展了冬奧的影響力，得到了冬奧組委的表彰與廣大市民的喜愛。

在這三年里天樹還完成了一系列的重大項目。像坐落于奧林匹克中心區(qū)的亞洲基礎設施投資銀行總部

大樓、位于北京CBD核心區(qū)的三星集團中國總部、北京冬奧組委所在地北京首鋼園；還有中國金幣集

團、北京協(xié)和醫(yī)院、重慶來福士、西安秦文明廣場等等，這些響當當?shù)拿?，是一個品牌在提升市場

價值上的最佳詮釋。

在這三年里，除了對新項目的開拓，我們與老客戶的默契合作也一直保持延續(xù)。先后與中國國際貿易

中心合作完成了國貿大廈、國貿公寓、中國大飯店及國貿停車場等多個新建或改建項目；與香港太古

地產合作完成北京三里屯太古里若干個項目的更新與改造；完成了英格卡集團新建的長沙薈聚中心

（長沙宜家）以及北京薈聚的改造；參與建設中糧集團新的商業(yè)品牌大興春風里、豐臺春風里項目，

完成了祥云小鎮(zhèn)標識設計制作更新項目等；還完成了清華大學光華路大廈新建及清華美院改造等項

目；美國康寧是天樹合作超過十年的客戶，這三年我們又陸續(xù)完成了廣州康寧、武漢康寧、綿陽康寧

等全國多家生產基地的標識配套工作，重慶康寧仍在進行中......這些都是天樹無比珍貴的財富！

追溯過去是為了成就未來。天樹走過的每一步都寄予著夢想、承載著汗水，都離不開朋友們的厚愛。

感謝客戶、朋友對天樹的信任、幫助！

感謝各專業(yè)供應商對天樹的支持、配合！

感謝25年一路走來的天樹人及其家屬！

正是有了你們，才使得天樹能蒸蒸日上、行穩(wěn)致遠！

期待我們下一個三年、下一個25年再相見！

2019-2021

WORK

COLLECTION

Already into 2022, another “project album” by Trycool is finally done. This album, named “901”, records and shows project

achievements and unforgettable moments of Trycool in the past three years of 2019, 2020 and 2021 according to its

habitual practice of one album every three years.

Each of the past albums covers important moments of Trycool. This issue is of no exception: in 2021, Trycool embraced its

25th birthday. A quarter of century is very short yet very long as well. Relative to the average life of Chinese companies, it

exceeds 97% of companies! In this regard alone, Trycool has gotten by really hard.

25 years were not easy, even so were the past three years: economic slowdown coupled with the sweeping pandemic led

to three years of global panic, crisis and turbulence. However, Trycool was fortunate enough to seize the most important

opportunity and ride out this period of turbulence by planning ahead and working hard.

In these three years, “Universal Studios” came to China and settled in Beijing, bringing Trycool opportunities. Thanks

to its excellent performance as the “seed” on Shanghai Disney signage projectin 2014 and 2015, Trycool made its way

into the bid for the Universal Resort project. With painstaking efforts of the company employees, Trycool won eight bid

packages. Opportunities are also challenges: tight project schedule, heavy workload and “demanding” requirements.

The successful completion of eight contracts not only demonstrates the high-quality product ideas and detailed,

comprehensive service consciousness of Trycool, but also injected new nourishments into Trycool’s growth. After the

resort was opened, Trycool was lucky to become the designated service provider for the operation period of “Universal

Beijing Resort”.

In these three years, Beijing and Zhangjiakou successfully held Winter Olympics. Participation in Winter Olympics is the

duty and honor of each host. The 2022 Winter Olympics countdown tower designed and built by Trycool stood and glittered

for 1,000 days and nights on the civic square of Zhangjiakou, a co-host city of Winter Olympics, greatly expanding the

influence of Winter Olympics, praised by the organizing committee for the Winter Olympics and loved by all citizens.

In these three years, Trycool also accomplished a series of high-profile projects, like the AIIB HQ Building located in

the central Olympic district, Samsung China HQ located in the core CBD area of Beijing, and Beijing Shougang Park

where the organizing committee for Winter Olympics Beijing is located; as well as China Gold Coin Group, Peking Union

Medical College Hospital, Raffles Chongqing and Daqin Civilization Square Xi’an, all these resounding names are the best

manifestations of a brand in improving its market value.

In these three years, in addition to new project acquisitions, our tacit cooperation with regular customers has been

sustained. Many new or reconstruction projects such as China World, China World Apartments, China World Hotel

and China World Parking Lots were completed in cooperation with China World Trade Center; renewal and renovation

of several projects like TaiKoo Li Sanlitun were completed in cooperation with Swire Properties; renovation of Livat

Changsha (IKEA Changsha) and Livat Beijing newly built by INGKA Group was completed; we participated in construction

of Breeze Daxing and Breeze Fengtai, two new commercially branded real estate projects of COFCO, and completed

the design and fabrication of signage for renovation of Shine Hills; we also completed construction of Guanghua Road

Office Building of Tsinghua University and renovation of Academy of Arts & Design, Tsinghua University; Corning Inc.

is a customer that Trycool has been cooperating with for more than a decade, and we successively completed signage

supporting work for many production bases of Corning in China such as Corning Guangzhou, Corning Wuhan and Corning

Mianyang, with Corning Chongqing still underway….all of these are invaluable wealth of Trycool!

Tracing to the past is to achieve success in the future. Every step of Trycool promises dreams and carries hard work and

would be impossible without generous support of all stakeholders.

Thank customers and friends for trusting and helping Trycool!

Thank all specialized vendors for supporting and cooperating with Trycool!

Thank Trycool people and their families who have come this far for 25 years!

It is exactly because of you that Trycool could go extra mile, steadily and sustainably!

2019-2021

WORK

COLLECTION

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THEME PARK

主題公園

The first Universal Studios Beijing in mainland China,

the third in Asia and the fifth in the world

The first Disney theme park in mainland China,

the third in Asia and the sixth in the world

中國大陸第一個，亞洲第三個，

全球第五個環(huán)球影城

中國大陸第一個，亞洲第三個，

全球第六個迪士尼度假區(qū)

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A

北京環(huán)球影城

Universal Beijing Resort

上海迪士尼

Shanghai Disney Resort

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北京環(huán)球影城

Universal Beijing Resort

2021年9月

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北京環(huán)球度假區(qū)，位于北京市通州區(qū)，是亞洲第三座、全球第五座環(huán)球影城主題樂園。2001年，北京市政府和美國環(huán)球

主題公園度假區(qū)集團簽署了合作意向書。2015年，簽署了合資協(xié)議。同年11月，基礎工程啟動建設。2021年9月1日開

始試運行，9月20日正式開園。

從2016年9月22日我們收到環(huán)球第一封訪問郵件、我們第一次親臨現(xiàn)場看到的還是一片荒地開始，整整過去了五年。五

年來，我們?yōu)楸本┉h(huán)球影城傾注了熱情、揮灑了汗水，也成為了北京環(huán)球影城主題公園、兩家度假酒店、城市大道等標識

標牌重要的參建者。

其中主要成果如：“迎賓LOGO”位于交通樞紐中停車場的主要入口處，給到訪的游客以最為親切的感受；“城市大

道”是進入環(huán)球度假區(qū)必經之路，這里可以品嘗到各種美食和購買到精美的商品；“巧克力工廠”是環(huán)球度假區(qū)重要的標

志性建筑之一，是游客必拍照打卡之地；“環(huán)球大酒店”是全球首家以環(huán)球品牌命名的主題酒店，再現(xiàn)好萊塢電影黃金時

代的輝煌與風華，同時還采用了極具辨識度的好萊塢標志裝飾；“諾金酒店”坐落于主題樂園度假區(qū)的半島，景區(qū)水系環(huán)

繞，設計靈感源于清代園林圓明園，鬧中取靜；“好萊塢大道”步入環(huán)球主題公園，首先躍入視野的第一個主題景區(qū)便是

一幢幢聞名遐邇的“世界電影殿堂”好萊塢標志性建筑，游客仿佛置身星光熠熠的好萊塢林蔭大道，并有幸和怪物史奎

克、瑪麗蓮夢露等電影明星來場偶遇；“侏羅紀世界努布拉島”在這里游客可以來到6500萬年前的侏羅紀時代，和迅猛

龍說聲“嗨”。這里有飛龍居、飛躍侏羅紀、侏羅紀世界大冒險、侏羅紀營地等項目；“小黃人”其設計靈感源于照明娛

樂公司打造的最成功的系列動畫電影之一《神偷奶爸》。小黃人景區(qū)擁有適合全家人一起冒險的游樂場，與頑皮搗蛋的小

黃人互動，觀賞新穎表演，體驗新奇娛樂。

您游覽北京環(huán)球影城了嗎？期待環(huán)球影城這個以沉浸式電影為特色的主題公園能夠給您帶來精彩絕倫的體驗；也期待天樹

公司承建的標識產品能為您的行程增色！

Universal Beijing Resort, located in Tongzhou District, Beijing, is the third Universal Studios theme park in Asia

and the fifth one in the world. In 2001, Beijing municipal government signed cooperation intention agreement with

Universal Parks and Resorts. In 2015, a joint venture agreement was signed. In November 2015, the foundation

works began construction. The resort was put into trial operation on September 1, 2021 and was officially opened on

September 20.

Five years have passed since we received the first visiting email from Universal on September 22, 2016, when what

we saw on the first-time field visit was a piece of barren land. Over the past five years, we poured passion and

worked hard for Universal Beijing Resort, and also became an important co-builder of logos and signage of theme

parks, two resort hotels and City Avenue in Universal Beijing Resort.

The main achievements are as follows: the “welcome LOGO” is located at the main entrance to the parking lots of

the transport hub, giving visiting tourists the kindest feeling; the “city avenue” is the only way to the Resort, where

tourists can taste various delicacies and buy exquisite commodities; the “chocolate factory” is one of important

iconic buildings in the resort, a go-to place for tourists; “Universal Grand Hotel ” is the first theme hotel named

after the Universal brand in the world, reproducing the glories and charms of golden age of Hollywood films and

also decorated with the highly distinguishable Hollywood mark; “NUO Hotel” is located on the peninsular of the

theme park resort area, surrounded by waterways and inspired by the Old Summer Palace, an imperial garden of

Qing Dynasty that features tranquility amid the hustling and bustling; the “Hollywood Avenue”, when stepping into

the Universal theme park, the first theme scenic area coming into sight is an array of famous iconic buildings of

Hollywood “the movie capital of the world”, where tourists feel like being personally present at the starry Hollywood

boulevard and are blessed to have causal encounter with movie stars like the Monster Shrek and Marilyn Monroe;

“Nublar Island in the Jurassic World”, where tourists can come to the Jurassic age 65 million years ago to say

“hi” to velociraptors. There are many attractions such as den of flying dragon, flying over Jurassic, Jurassic World

Adventure and Jurassic camp; “Minions”, inspired by “Despicable Me”, one of the most successful animated movie

series created by Illumination Entertainment. The minions attraction has a playground suitable for family adventure,

where tourists can interact with naughty minions, appreciate novel shows and experience exotic entertainment.

Have you toured the Universal Beijing Resort? We hope the resort can bring you fascinating experience as an

immersive movie-featured theme park; we also expect that signage products built by Trycool can brighten your trips!

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