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西浦影視與創(chuàng)意科技學(xué)院 本碩專業(yè)宣傳冊集合 2023年更新

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西浦影視與創(chuàng)意科技學(xué)院 本碩專業(yè)宣傳冊集合 2023年更新

XJTLUBA FILMMAKING影視攝影與制作? BA Filmmaking is a practice-based programme that fosters storytelling, creativity, entrepreneurship and innovation. You will learn to make films both for the small screen and for cinema consumption.Your practice will include areas of storytelling, creative production, directing for both documentary and fiction, cinematography, sound design, and post-production, as well as looking at the marketing, social media and business side of filmmaking and self-promotion.BA FILMM... [收起]
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西浦影視與創(chuàng)意科技學(xué)院 本碩專業(yè)宣傳冊集合 2023年更新
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第1頁

XJTLU

BA

FILMMAKING

影視攝影與制作? BA Filmmaking is a practice-based

programme that fosters storytelling,

creativity, entrepreneurship and

innovation. You will learn to make

films both for the small screen and

for cinema consumption.

Your practice will include areas of

storytelling, creative production,

directing for both documentary and

fiction, cinematography, sound

design, and post-production, as well

as looking at the marketing, social

media and business side of

filmmaking and self-promotion.

BA

FILMMAKING

YEAR THREE

YEAR FOUR

MODULES

BA

FILMMAKING

DURATION

Three or four years

QUALIFICATION

XJTLU

BFA Filmmaking

University of Liverpool

BA Filmmaking(hons,4+0)

LOCATION

Suzhou

START DATE

September 2024

SCHOOL

School of Film and TV Arts

ATTENDANCE

Full time

2+2 STUDY

Not Available

Core Modules

Core Modules

Core Modules

Optional Modules

EUROPEAN CINEMA

FILM AND TV CULTURES

FILM HISTORY

MINOR FILM PROJECT

VISUAL EFFECTS CRAFT

DOCUMENTARY CRAFT

ADAPTATION ACROSS THE MEDIA

EXPERIMENTAL FILM PRACTICES

THE MUSIC PROMO

THE ART OF POST-PRODUCTION

SCREENWRITING CRAFT AND PRACTICE

THE ART OF SOUND

THE ART OF CINEMATOGRAPHY

DIRECTING CRAFT AND PRACTICE

PRODUCING CRAFT AND PRACTICE

CHINA AND THE DIGITAL REVOLUTION

COLLABORATIVE PROJECT

MARKETING AND DISTRIBUTION OF CONTENT

IN A GLOBAL CONTEXT

MEDIATED PROJECT

MEDIA, ENTERTAINMENT AND CULTURAL INDUSTRY

FINAL YEAR PROJECT: MOVING IMAGE

CAREERS

Graduates from this programme are well-prepared for positions such as producer, director,

screenwriter, content producer, cinematographer, sound designer, post-production editor,

and independent film production. Graduates

may pursue employment in a film company

or be independent and entrepreneurial either

working on their own or as part of a start-up

company.

YEAR TWO

INTRODUCTION TO CHINESE LITERATURE

ENGLISH LANGUAGE AND ACADEMIC SKILLS

FOR SCHOOL OF FILM AND TV ARTS

SCREEN WRITING FOR FILM AND TV

DOCUMENTARY THEORY AND PRACTICE

FICTION THEORY AND PRACTICE

INTRODUCTION TO SOUND

INTRODUCTION TO DIRECTING

INTRODUCTION TO CAMERA AND LIGHTING

INTRODUCTION TO PRODUCTION

MEDIA AESTHETICS

INTRODUCTION TO POST PRODUCTION

INTRODUCTION TO STORYTELLING

YEAR ONE

UK degrees are three years long whereas in

China they are four, therefore we do accept

students with certain qualifications directly

into Year Two, which is the start of the

main academic programme. Most students,

however, enter into Year One, which

provides you with a range of interesting

modules, language classes and core skills for

your degree.

KNOWLEDGE AND SKILLS

An awareness of your potential as a content creator and

filmmaker with the ability to take your knowledge,

specialist skills and understanding into the world of

work or postgraduate study

Advanced and specialist skills in filmmaking, including

specific knowledge of ideas generation, content

creation, production techniques, research and creative

processes

The ability to use theoretical understanding to inform

practice, and practice to inform theory

High-level skills in critical thinking and communication,

with the capacity for both self-reflection and

collaborative working

An entrepreneurial mindset, with the ability to think

like a filmmaker and entrepreneur in marketing

yourself and your projects.

Experience an industry-standard, purpose-built film

school building with world-class equipment and

amenities including green screen and motion capture

facilities, professional grading and dubbing studios,

rehearsal spaces and a cinema

Create an idea and follow it through every step of the

filmmaking process before presenting it to an

audience on the big screen

Study project-management and other international

film and television industry-standard software

Learn from award-winning international staff and

industry professionals

Get industry work experience opportunities, and the

chance to create your own films and work on real, live

projects

Earn two degrees: an XJTLU degree from the Chinese

Ministry of Education, and a globally recognised

degree from the University of Liverpool, a member of

the Russell Group of leading UK universities.

WHY SHOULD I STUDY

FILMMAKING AT XJTLU?

By the time you graduate from BA Filmmaking, you will

have:

第2頁

畢業(yè)生可勝任的工作崗位包括:制片人、導(dǎo)演、編劇、內(nèi)

容制作、廣告創(chuàng)意、電影攝像、音效師、后期制作和獨(dú)

立電影制作人等。畢業(yè)生既可以在影視行業(yè)、傳媒、互

聯(lián)網(wǎng)公司等廣泛的行業(yè)領(lǐng)域就職,也可以選擇獨(dú)立就

業(yè)或自主創(chuàng)業(yè)。

影視攝影與制作?

知識與技能

充分認(rèn)識到自己作為內(nèi)容創(chuàng)造者的潛力,有能力將所學(xué)知

識、專業(yè)技能和思考帶入實(shí)際工作或研究生階段的學(xué)習(xí);

擁有先進(jìn)的、專業(yè)化的電影制作技能,熟悉電影制作流程

和相關(guān)領(lǐng)域的理論和方法論;

具備以理論指導(dǎo)實(shí)踐,并從實(shí)踐中總結(jié)理論的能力;

具有較強(qiáng)的批判性思維和溝通能力,以及自我反省和團(tuán)隊(duì)

合作的能力;

擁有創(chuàng)業(yè)家的心態(tài),能夠像電影人和企業(yè)家一樣思考如何

營銷、推廣自己的項(xiàng)目。

在一座符合行業(yè)標(biāo)準(zhǔn)的影視藝術(shù)學(xué)院大樓學(xué)習(xí),這里擁有

世界一流的影視設(shè)備;

創(chuàng)造一個(gè)想法并通過電影制作過程的每一個(gè)步驟去實(shí)現(xiàn),

然后在大屏幕上呈現(xiàn)給觀眾;

向國際影視行業(yè)標(biāo)準(zhǔn)看齊,學(xué)習(xí)包括項(xiàng)目管理在內(nèi)的前沿

軟件;

擁有經(jīng)驗(yàn)豐富、享有業(yè)界聲譽(yù)的國際化師資團(tuán)隊(duì);

通過行業(yè)工作機(jī)會獲得實(shí)戰(zhàn)經(jīng)驗(yàn),并有機(jī)會創(chuàng)作自己的電

影、參與真實(shí)電影項(xiàng)目;

畢業(yè)生可同時(shí)獲得中國教育部認(rèn)可的西交利物浦大學(xué)學(xué)位

和國際認(rèn)可的英國利物浦大學(xué)學(xué)位。

為什么選擇西浦影視攝影與制作

專業(yè)?

就業(yè)

第一學(xué)年

在英國,本科階段學(xué)習(xí)學(xué)制三年,而中國本科階段學(xué)

制為四年。因此,對于已獲得相應(yīng)學(xué)時(shí)、證書的學(xué)生,

在我校可以直接升入二年級進(jìn)行專業(yè)學(xué)習(xí);大多數(shù)

學(xué)生則是進(jìn)入一年級學(xué)習(xí),包括眾多有吸引力的課程,

語言課程以及專業(yè)學(xué)習(xí)相關(guān)的核心技能學(xué)習(xí)。

課程

影視攝影與制作專業(yè)(學(xué)士)涵蓋影視制作的理

論與實(shí)踐課程,面向?qū)﹄娪皵⑹鲁錆M熱情的學(xué)

生開設(shè)。對于那些力求提高故事講述技巧,并熱

衷于創(chuàng)作優(yōu)秀電影的學(xué)生而言,這將是一個(gè)充

實(shí)并充滿挑戰(zhàn)的專業(yè)。

通過本專業(yè)的學(xué)習(xí),學(xué)生將能夠:

這個(gè)問題的答案很簡單——因?yàn)樗钊伺d奮,因?yàn)槟阆朐谥袊?/p>

最好的地方之一探索你自己的創(chuàng)造力。在我們的課程中,你會:

XJTLU 影視攝影與制作? XJTLU

UNDERGRADUATE

BA

FILMMAKING

影視攝影與制作?

Whether in short online excerpts or in the cinema,

storytelling is more important now than ever, and

you can learn how to tell stories and bring them onto

the screen.

Do you have a story to tell? Do you see the world in a

visual way? Have you ever wanted to work on real film

productions with real movie stars? If you have a

passion for communicating your stories on the big

screen, this programme is for you.

BA Filmmaking is a practice-based programme that

fosters storytelling, creativity, entrepreneurship and

innovation. You will learn to make films both for the

small screen and for cinema consumption.

Your practice will include areas of storytelling,

creative production, directing for both documentary

and fiction, cinematography, sound design, and

post-production, as well as looking at the marketing,

social media and business side of filmmaking and

self-promotion.

如今,全世界的人都渴望通過視覺敘述來吸引觀眾。無論

是在網(wǎng)上還是在電影院里,講好故事比以往任何時(shí)候都重

要?,F(xiàn)在你可以學(xué)習(xí)如何講故事,并把它們搬上銀幕。

你有故事想要傳遞給觀眾嗎?你在用視覺的方式看這個(gè)世

界嗎?如果你曾想象和真實(shí)的電影明星一起制作一部真正

的電影,如果你心懷通過電影屏幕交流自己想法和故事的

激情——這個(gè)專業(yè)就是為你而準(zhǔn)備的。

本專業(yè)強(qiáng)調(diào)以實(shí)踐為基礎(chǔ),旨在培養(yǎng)敘事能力、創(chuàng)造力、企

業(yè)家精神和創(chuàng)新精神。學(xué)生將同時(shí)學(xué)習(xí)如何針對小熒幕和

影院消費(fèi)來制作影片。

課程實(shí)踐包括學(xué)習(xí)如何講故事、創(chuàng)意制作、如何擔(dān)任紀(jì)錄

片和劇情片的導(dǎo)演、電影攝像、聲音設(shè)計(jì)、后期制作以及電

影商業(yè)方向的市場營銷、社交媒體和宣傳推廣。

合作項(xiàng)目

全球背景下內(nèi)容的市場推廣

畢業(yè)作品

媒體、娛樂與文化產(chǎn)業(yè)

畢業(yè)項(xiàng)目:移動影像

教學(xué)形式

全日制

學(xué)制

四年

學(xué)習(xí)地點(diǎn)

蘇州

學(xué)位證書

西交利物浦大學(xué)

數(shù)字媒體藝術(shù)

利物浦大學(xué)

BA Filmmaking(hons,4+0)

開始時(shí)間

2024年09月

學(xué)院

影視藝術(shù)學(xué)院

2+2 留學(xué)模式

不可選

中國文學(xué)概論

學(xué)術(shù)用途英語

電影電視劇本寫作

紀(jì)錄片理論與實(shí)踐

劇情片理論與實(shí)踐

音效入門

導(dǎo)演入門

攝影/燈光入門

制片入門

媒體美學(xué)

后期制作入門

敘事概論

第二學(xué)年

第四學(xué)年

歐洲電影學(xué)

電影電視文化

電影史

微電影項(xiàng)目

視覺特效

紀(jì)錄片進(jìn)階

跨媒體改編

實(shí)驗(yàn)電影

音樂宣傳片

后期制作藝術(shù)

編劇進(jìn)階

聲音藝術(shù)

攝影進(jìn)階

導(dǎo)演進(jìn)階

制片進(jìn)階

中國與數(shù)字革命

核心課程

核心課程

可選課程

核心課程

第三學(xué)年

第3頁

XJTLU

BA

TV PRODUCTION

廣播電視學(xué) The BA TV Production programme

aims to equip students with the skills,

knowledge and understanding of film

and television production, and a

critical and theoretical grounding in

film, media and communication

studies contexts.

KNOWLEDGE AND SKILLS

Full awareness of your creative potential as a content

developer and programme maker;

The ability to apply your knowledge and expertise in the

television and media industry;

Knowledge of programme planning, project marketing,

pre-production, and production;

The ability to research and critically analyse work from

a market-oriented perspective;

Practical communication skills for presenting

professional work effectively; and

The ability to produce work informed by longstanding

theoretical issues and local and global market trends.

Use state-of-the-art facilities, including a multicamera

television studio, film studio, high-end edit suites,

sound recording studio, dubbing and grading studio,

and a 180-seat cinema;

Learn more about TV and online entertainment, and

critically analyse your work and that of others within a

creative context, where analysis and practice go

hand-in-hand as you develop new content;

Follow industry best practices throughout the entire

project lifecycle, from ideation, to commission,

marketing, and distribution;

Follow media trends and incorporate short videos,

social media creativity and content creation into

teaching;

Learn from award-winning international staff and

industry guest speakers, including experienced

producers, directors and scholars;

Earn two degrees: an XJTLU degree from China’s

Ministry of Education and a globally recognised degree

from the University of Liverpool, a member of the

Russell Group of leading UK universities.

WHY SHOULD I STUDY TV

PRODUCTION AT XJTLU?

By the time you graduate from the BA TV Production, you

will have:

BA

TV PRODUCTION

YEAR THREE

YEAR FOUR

MODULES

BA

TV PRODUCTION

DURATION

Three or four years

QUALIFICATION

XJTLU

BA Broadcasting and TV

University of Liverpool

BA TV Production(hons,4+0)

LOCATION

Suzhou

START DATE

September 2024

SCHOOL

School of Film and TV Arts

ATTENDANCE

Full time

2+2 STUDY

Not Available

Core Modules

Core Modules

STUDIO PRACTICE

ADVANCED EDITING

DOCUMENTARY PRODUCTION

MINOR TV PROJECT

SOUND

SCREENWRITING FOR TV AND STREAMING MEDIA

CHINA AND THE DIGITAL REVOLUTION

MAJOR TV PRODUCTION PROJECT

COLLABORATIVE PROJECT

MEDIA, ENTERTAINMENT AND CULTURAL INDUSTRY

FINAL YEAR PROJECT: MOVING IMAGE

SOCIAL MEDIA AND VIDEO

CAREERS

Graduates will be well-prepared for diverse positions in television, online platforms, and the

broader media landscape. Our alumni work

in various positions such as producer, director

(location or multicamera studio), writer,

camera operator, vision mixer, floor manager,

advertiser, and digital media producer. Previous graduates have pursued careers in large

media companies, continued their studies at

top universities, or successfully established

their own companies.

YEAR ONE YEAR TWO

INTRODUCTION TO DIGITAL MEDIA AND COMMUNICATION

ENGLISH LANGUAGE AND ACADEMIC SKILLS FOR

SCHOOL OF FILM AND TV ARTS

INTRODUCTION TO SOUND

INTRODUCTION TO CAMERA AND LIGHTING

INTRODUCTION TO FILM AND TELEVISION

INTRODUCTION TO POST PRODUCTION

DEVELOPMENT AND PRE-PRODUCTION FOR TV

INTRODUCTION TO STORYTELLING

STUDIO ROLES AND RESPONSIBILITIES

TV GRAPHIC DESIGN AND SPECIAL EFFECTS

INSERTS PRODUCTION

SERIES PRODUCTION

UK degrees are three years long whereas in Core Modules

China they are four, therefore we do accept

students with certain qualifications

directly into Year Two, which is the start of

the main academic programme. Most

students, however, enter into Year One,

which provides you with a range of

interesting modules, language classes and

core skills for your degree.

第4頁

本專業(yè)畢業(yè)生可勝任電視、網(wǎng)絡(luò)平臺或媒體領(lǐng)域的職

位,包括制作人、導(dǎo)演(外景或多機(jī)位工作室)、編劇、

攝影師、視覺調(diào)音師、舞臺監(jiān)督等,同時(shí)具備在網(wǎng)絡(luò)、

社交媒體平臺、廣告和數(shù)字媒體進(jìn)行內(nèi)容創(chuàng)作的技能。

畢業(yè)生可以在頂尖的研究生院繼續(xù)深造,或者在大型

媒體公司就業(yè),也可以選擇自主創(chuàng)業(yè)。

廣播電視學(xué)

知識與技能

充分認(rèn)識到自己作為內(nèi)容開發(fā)者和節(jié)目制作者的潛力,有

能力將所學(xué)知識、專業(yè)技能和思考帶入電視和媒體行業(yè)的

實(shí)際工作;

掌握策劃、開發(fā),前期制作和制作技術(shù),以及營銷的知識。

具備從創(chuàng)造性的市場角度進(jìn)行研究和分析工作的能力;

在電視產(chǎn)業(yè)、網(wǎng)絡(luò)平臺的開發(fā)、前期、制作、后期和推廣等

各個(gè)方面擁有先進(jìn)的、專業(yè)化的技能和行業(yè)實(shí)踐;

具有在社交媒體上發(fā)表文案、制作短視頻、運(yùn)營公眾號的

專業(yè)能力;

創(chuàng)造性和批判性的專業(yè)工作能力,高效的溝通能力和展示

能力;

結(jié)合相關(guān)的理論熱點(diǎn)、市場潛力、本土和全球趨勢,制作相

關(guān)產(chǎn)品的能力。

本專業(yè)具有設(shè)備齊全的一站式設(shè)施空間,其中包括一個(gè)多

機(jī)位電視演播廳、主控室、攝影棚、剪輯室、錄音棚、混音

工作室、樣片調(diào)色工作室和一個(gè)180座的電影院。

本專業(yè)旨在營造一個(gè)創(chuàng)造性發(fā)展的學(xué)習(xí)環(huán)境,鼓勵學(xué)生對

自己和他人的作品進(jìn)行批判性分析,并在開發(fā)和創(chuàng)造新內(nèi)

容的過程中實(shí)現(xiàn)理論、分析和實(shí)踐相輔相成。

本專業(yè)課程的內(nèi)容設(shè)置遵循行業(yè)慣例,實(shí)現(xiàn)學(xué)生作品從創(chuàng)

意構(gòu)思、項(xiàng)目調(diào)試到營銷推廣的產(chǎn)業(yè)化實(shí)踐過程。

本專業(yè)兼顧傳媒趨勢發(fā)展,將短視頻、社交媒體創(chuàng)意及創(chuàng)

作等納入教學(xué)。

本專業(yè)的國際化教學(xué)團(tuán)隊(duì)(包括榮獲各類國際獎項(xiàng)的制作

人、導(dǎo)演與學(xué)者)具備豐富的電視制作從業(yè)與教學(xué)經(jīng)驗(yàn)。

畢業(yè)生可獲得中國教育部認(rèn)可的西交利物浦大學(xué)學(xué)位和國

際認(rèn)可的利物浦大學(xué)學(xué)位。

為什么選擇西浦廣播電視學(xué)專業(yè)?

就業(yè)

第一學(xué)年

在英國,本科階段學(xué)習(xí)學(xué)制三年,而中國本科階段學(xué)

制為四年。因此,對于已獲得相應(yīng)學(xué)時(shí)、證書的學(xué)生,

在我??梢灾苯由攵昙夁M(jìn)行專業(yè)學(xué)習(xí);大多數(shù)

學(xué)生則是進(jìn)入一年級學(xué)習(xí),包括眾多有吸引力的課程,

語言課程以及專業(yè)學(xué)習(xí)相關(guān)的核心技能學(xué)習(xí)。

課程

近年來,中國的電影與電視制作業(yè)發(fā)展迅猛,與

國外公司的聯(lián)合制作不斷增多。廣播電視學(xué)專

業(yè)旨在培養(yǎng)學(xué)生的電影與電視制作技能和知識,

加強(qiáng)他們對這個(gè)領(lǐng)域的理解,建立扎實(shí)的電影、

媒體及傳播學(xué)研究理論基礎(chǔ)。

本專業(yè)畢業(yè)生將具備以下能力:

XJTLU 廣播電視學(xué) XJTLU

UNDERGRADUATE

電視作品畢業(yè)設(shè)計(jì)

合作項(xiàng)目

傳媒、娛樂及文化產(chǎn)業(yè)

畢業(yè)項(xiàng)目:移動影像

社交媒體和視頻創(chuàng)作

教學(xué)形式

全日制

學(xué)制

四年

學(xué)習(xí)地點(diǎn)

蘇州

學(xué)位證書

西交利物浦大學(xué)

廣播電視學(xué)

利物浦大學(xué)

BA TV Production(hons,4+0)

開始時(shí)間

2024年09月

學(xué)院

影視藝術(shù)學(xué)院

2+2 留學(xué)模式

不可選

核心課程

核心課程

數(shù)字媒體與傳播導(dǎo)論

學(xué)術(shù)用途英語

音效入門

攝影/燈光入門

電影電視概論

后期制作入門

電視開發(fā)和前期制作

敘事概論

工作室角色和職責(zé)

電視節(jié)目包裝設(shè)計(jì)及視覺特效

電視節(jié)目短篇制作

劇集制作

第二學(xué)年

第四學(xué)年

電視演播室制作2

高級剪輯

紀(jì)錄片創(chuàng)作

小型電視節(jié)目

音響制作

電視與流媒體劇本創(chuàng)作

中國與數(shù)字革命

核心課程

第三學(xué)年

BA

TV PRODUCTION

廣播電視學(xué)

Television production and online entertainment industries

are expanding globally. With more and more channels and

online platforms emerging, audiences always expect new

content. BA TV Production aims to develop students’ skills and

knowledge in programme planning and production. It also

strengthens their understanding of social media and the field

of short videos, while providing a solide foundation in

research theory within TV entertainment, short video

production, social media, and communication.

The programme covers theoretical knowledge of productions

and communications theory, encompassing various genres

including reality shows, variety shows, game shows, and

magazine programmes. These productions may be filmed on

the spot or produced in the School of Film and TV Arts’

advanced TV studio. BA TV Production equips students with

professional skills, knowledge and cutting-edge industry

technology to help them achieve their career goals.

BA TV Production is an industry-focused programme that

actively involves students in programme planning, preproduction, shooting, development, publicity, directing, and

post-production of TV shows. Throughout your studies, you

will learn the skills necessary for entertainment programme

production and short video production. Additionally, you will

gain knowledge about various platforms including television,

the internet, social media, and more.

近年來,中國的電視節(jié)目水平不斷提升,播出平臺已經(jīng)從電視臺拓展

到網(wǎng)絡(luò)平臺、社交媒體等媒體平臺。廣播電視學(xué)專業(yè)旨在培養(yǎng)學(xué)生節(jié)

目策劃與制作的技能和知識,加強(qiáng)他們對社交媒體、短視頻領(lǐng)域的

理解,培養(yǎng)他們扎實(shí)的電視娛樂、短視頻、社交媒體及傳播學(xué)研究理

論的基礎(chǔ)。

廣播電視學(xué)專業(yè)不僅學(xué)習(xí)廣播電視等傳播理論知識,節(jié)目制作的范圍

包括真人秀、綜藝節(jié)目、游戲節(jié)目,在現(xiàn)場拍攝或者在學(xué)院先進(jìn)的電

視演播室里制作的雜志類節(jié)目,廣播電視學(xué)專業(yè)能夠幫助學(xué)生掌握

專業(yè)的技能、知識和以及前沿的行業(yè)技術(shù),以實(shí)現(xiàn)學(xué)生的職業(yè)目標(biāo)。

廣播電視學(xué)專業(yè)所學(xué)的內(nèi)容,包括節(jié)目策劃、前期制作、拍攝以及電

視節(jié)目的開發(fā)、宣傳、導(dǎo)演和后期制作,不僅學(xué)習(xí)娛樂節(jié)目制作的技

能,還包括短視頻制作技巧,更考慮播出的平臺,如電視、網(wǎng)絡(luò)、社交

媒體等的相關(guān)知識。

第5頁

XJTLU

BA

DIGITAL

MEDIA ARTS

數(shù)字媒體藝術(shù) The Digital Media Arts Programme

combines digital and virtual media

production, digital art design, and 3D

animation technologies, aiming to

cultivate students' digital media

production skills, enabling them to

showcase digital content of the

metaverse and multimedia on digital

media platforms.

KNOWLEDGE AND SKILLS

Afull awareness of your creative potential as a digital

media artist, with the ability to take your knowledge,

specialist skills and understanding into the world of

work using creative, intellectual, analytical and

research skills

An informed, creative and critical approach both to

understanding digital media, culture and

communications in contemporary society, and also to

your own forms of media, communicative and

expressive practice

An understanding of production processes and

professional practices within digital media, cultural

and creative industries

Competency in the management and operation of

production technologies, procedures and processes

The ability to engage with and to advance creative

processes in one or more forms of digital media or

cultural production.

Experience a cutting-edge, technology-driven,

project-based curriculum in a collaborative,

teamwork-based ethos

Learn in new state-of-the-art facilities, including a

Motion Capture rig, green screen, virtual reality

system, and VFX facilities and take advantage of a

fully functional digital media lab on campus

Learn from international staff with industry expertise

and industry guest speakers

Get opportunities for work experience and live

projects

Earn two degrees: an XJTLU degree from the Chinese

Ministry of Education and a globally recognised

degree from the University of Liverpool, a member of

the Russell Group of leading UK universities.

WHY SHOULD I STUDY DIGITAL

MEDIA ARTS AT XJTLU?

By the time you graduate from the BA Digital Media Arts

programme, you will have:

BA

DIGITAL

MEDIA ARTS

YEAR THREE

YEAR FOUR

MODULES

BA

DIGITAL MEDIA ARTS

DURATION

Three or four years

QUALIFICATION

XJTLU

BFA Digital Media Arts

University of Liverpool

BA Digital Media Arts(hons,4+0)

LOCATION

Suzhou

START DATE

September 2024

SCHOOL

School of Film and TV Arts

ATTENDANCE

Full time

2+2 STUDY

Not Available

Core Modules

Core Modules

Optional Modules

THE MUSIC PROMO

STUDIO 2: CONCEPTS AND INTERACTIONS

EXPERIMENTAL FILM PRACTICES

VISUAL EFFECTS

MINOR DIGITAL ARTS PROJECT

COMPUTATIONAL ART

MOTION DESIGN

SONIC ARTS

PRODUCTION TECHNIQUES FOR DIGITAL MEDIA

DIGITAL MEDIA ARTS: MAJOR PROJECT

COLLABORATIVE PROJECT

MEDIA, ENTERTAINMENT AND CULTURAL INDUSTRY

FINAL YEAR PROJECT: MOVING IMAGE

PROFESSIONAL PRACTICE : DIGITAL MEDIA ARTS

CAREERS

Graduates from this programme will be

well-prepared for positions such as Motion

designer, new media content designer, interaction designer, post-production editor, 2D/3D

animator, concept designer, VFX artist, and

digital media entrepreneur.

YEAR TWO

INTRODUCTION TO PROGRAMMING IN JAVA

ENGLISH LANGUAGE AND ACADEMIC SKILLS FOR

SCHOOL OF FILM AND TV ARTS

INTRODUCTION TO SOUND

INTRODUCTION TO CAMERA AND LIGHTING

INTRODUCTION TO POST PRODUCTION

INTRODUCTION TO STORYTELLING

INTRODUCTION TO VISUAL COMMUNICATION

MOTION GRAPHICS

DIGITAL COMPOSITING

COMPUTER APPLICATIONS FOR DIGITAL MEDIA ARTS

CREATIVE CODING

Core Modules

YEAR ONE

UK degrees are three years long whereas in

China they are four, therefore we do accept

students with certain qualifications

directly into Year Two, which is the start of

the main academic programme. Most

students, however, enter into Year One,

which provides you with a range of

interesting modules, language classes and

core skills for your degree.

第6頁

畢業(yè)生可從事的工作崗位包括:動態(tài)圖像設(shè)計(jì)師、新媒

體內(nèi)容創(chuàng)意專家、交互設(shè)計(jì)師、后期制作、2D/3D動畫

師、概念設(shè)計(jì)師、視覺特效師、甚至成為數(shù)字媒體創(chuàng)業(yè)

者等。工作行業(yè)包括數(shù)字媒體與創(chuàng)意產(chǎn)業(yè),傳播、公關(guān)

與廣告業(yè),本土及國際廣播電影制作公司,新聞業(yè)以及

互聯(lián)網(wǎng)科技行業(yè)等。

數(shù)字媒體藝術(shù)

知識與技能

對當(dāng)代社會數(shù)字媒體、文化與傳播學(xué)的知識性、批判性與

創(chuàng)造性理解,能夠獨(dú)立發(fā)展出各種媒體、傳播和表達(dá)的實(shí)

踐形式;

對數(shù)字媒體、文化與傳播行業(yè)的制作過程以及專業(yè)實(shí)踐的

理解;

對媒體制作技術(shù)與過程的管理與運(yùn)營能力;

參與一個(gè)或多個(gè)數(shù)字媒體或文化生產(chǎn)項(xiàng)目,并推動這些項(xiàng)

目創(chuàng)新和發(fā)展的能力;

能夠通過獨(dú)立研究與團(tuán)隊(duì)研究開展工作,具備在不同性質(zhì)

團(tuán)隊(duì)工作或獨(dú)立創(chuàng)業(yè)所需要的適應(yīng)力、創(chuàng)造力與批判性反

思能力;

在理論與實(shí)踐領(lǐng)域的分析技能;

具備就業(yè)競爭力,能滿足當(dāng)今社會對文化與傳播專業(yè)(包

括創(chuàng)業(yè)型)人才的需求。

在富有團(tuán)隊(duì)合作精神的學(xué)習(xí)氛圍中,獲得前沿的、技術(shù)驅(qū)動

的、基于項(xiàng)目的課程體驗(yàn);

校園內(nèi)有功能齊全的多媒體數(shù)字媒體實(shí)驗(yàn)室,教學(xué)設(shè)施先

進(jìn)、完備(包括動作捕捉設(shè)備、綠屏、視覺特效設(shè)施等);

國際化教學(xué)團(tuán)隊(duì)具備豐富的數(shù)字媒體從業(yè)與媒體、傳播學(xué)

教學(xué)經(jīng)驗(yàn);

可以在課程中積累豐富的項(xiàng)目實(shí)踐經(jīng)驗(yàn);

畢業(yè)生可同時(shí)獲得中國教育部認(rèn)可的西交利物浦大學(xué)學(xué)位

和國際認(rèn)可的英國利物浦大學(xué)學(xué)位。

為什么選擇西交利物浦大學(xué)的

數(shù)字媒體藝術(shù)專業(yè)?

就業(yè)

第一學(xué)年

在英國,本科階段學(xué)習(xí)學(xué)制三年,而中國本科階段學(xué)

制為四年。因此,對于已獲得相應(yīng)學(xué)時(shí)、證書的學(xué)生,

在我??梢灾苯由攵昙夁M(jìn)行專業(yè)學(xué)習(xí);大多數(shù)

學(xué)生則是進(jìn)入一年級學(xué)習(xí),包括眾多有吸引力的課程,

語言課程以及專業(yè)學(xué)習(xí)相關(guān)的核心技能學(xué)習(xí)。

課程

數(shù)字媒體藝術(shù)專業(yè)結(jié)合了數(shù)字與虛擬媒體制作、

數(shù)字藝術(shù)設(shè)計(jì)及三維動圖等技術(shù),力圖培養(yǎng)學(xué)

生的數(shù)字媒體制作技能,使他們能夠在數(shù)字媒

體平臺展現(xiàn)元宇宙、多媒體的數(shù)字內(nèi)容。

本專業(yè)畢業(yè)生將具備以下能力:

XJTLU 數(shù)字媒體藝術(shù) XJTLU

UNDERGRADUATE

BA

DIGITAL MEDIA ARTS

數(shù)字媒體藝術(shù)

China is one of the places in the world for digital

media consumption, and you have a chance to be part

of it.

Have you ever wanted to create amazing and

inspiring content with the latest digital technology?

Have you ever had the burning desire to communicate

your creative and critical thoughts with a worldwide

audience? If you have ever wanted to show the world

the skills in digital aesthetics, visual effects, or

innovative storytelling, then this is the programme

for you!

BA Digital Media Arts is an intense, practice-based,

and technology-driven programme where you will

create digital content for media consumption. Your

practice will be related to motion design,

compositing, creative coding, and visual effects

(VFX).

You will be required to be creative, but with an

enquiring mind which understands audiences and

future media trends. You will learn to negotiate a

fast-paced technological world.

中國是世界上數(shù)字媒體消費(fèi)增長最快的國家之一,而你也

將有機(jī)會深入?yún)⑴c其中。

你是否曾想過運(yùn)用最前沿的數(shù)字科技,創(chuàng)作令人驚嘆且深

具啟發(fā)性的內(nèi)容?如果你渴望成為數(shù)字媒體平臺的優(yōu)質(zhì)

內(nèi)容創(chuàng)作者,如果你想要向全世界展示你的數(shù)字美學(xué)創(chuàng)

作、視覺特效,如果你想用創(chuàng)新的多媒體方式講述創(chuàng)意故

事——這就是真正適合你的專業(yè)。

數(shù)字媒體藝術(shù)是一個(gè)以密集實(shí)踐為基礎(chǔ),以技術(shù)為驅(qū)動的

專業(yè)。本專業(yè)旨在培養(yǎng)學(xué)生數(shù)字媒體制作方面的技能、知

識與理解能力,幫助學(xué)生建立扎實(shí)的數(shù)字媒體理論和應(yīng)用

技術(shù)。學(xué)生的專業(yè)實(shí)踐將圍繞在動態(tài)設(shè)計(jì)、影像合成、創(chuàng)意

編程和視覺特效等豐富領(lǐng)域。

數(shù)字媒體藝術(shù)項(xiàng)目

合作項(xiàng)目

媒體、娛樂與文化產(chǎn)業(yè)

畢業(yè)項(xiàng)目:移動影像

專業(yè)實(shí)踐:數(shù)字媒體藝術(shù)

教學(xué)形式

全日制

學(xué)制

四年

學(xué)習(xí)地點(diǎn)

蘇州

學(xué)位證書

西交利物浦大學(xué)

數(shù)字媒體藝術(shù)

利物浦大學(xué)

BA Digital Media Arts(hons,4+0)

開始時(shí)間

2024年09月

學(xué)院

影視藝術(shù)學(xué)院

2+2 留學(xué)模式

不可選

核心課程

核心課程

Java編程入門

學(xué)術(shù)用途英語

音效入門

攝影/燈光入門

后期制作入門

敘事概論

視覺傳達(dá)概論

動畫

數(shù)字合成

數(shù)字媒體藝術(shù)的電腦軟件

創(chuàng)意編程

第二學(xué)年

第四學(xué)年

實(shí)驗(yàn)電影制作

視覺特效

小型數(shù)字媒體藝術(shù)項(xiàng)目

計(jì)算藝術(shù)

動態(tài)設(shè)計(jì)

聲學(xué)藝術(shù)

數(shù)字媒體制作技術(shù)

音樂宣傳

STUDIO 2:概念與交互

核心課程

可選課程

第三學(xué)年

第7頁

XJTLU

MSC

CULTURAL

AND CREATIVE

INDUSTRIES

文化與

創(chuàng)意產(chǎn)業(yè)碩士

The continued rise and evolution of the

cultural and creative sector is one of

the most exciting trends worldwide.

MSC

CULTURAL AND

CREATIVE INDUSTRIES

CAREERS

MODULES

ATTENDANCE

Full time

LOCATION

SIP or Taicang, Suzhou;

or Yangzhou

START DATE

September 2024

SCHOOL

Academy of Film and

Creative Technology

DURATION

Two years

INTRODUCTION TO CULTURAL AND CREATIVE INDUSTRIES

CULTURAL AND MEDIA POLICIES

RESEARCH METHODS FOR CULTURAL AND CREATIVE INDUSTRIES

VISUAL CULTURES

RESEARCH DESIGN AND PLANNING

INDUSTRY PRACTICE

ADVANCED VISUAL STORYTELLING TECHNIQUES

CREATIVE AND AESTHETICS ECONOMY

CULTURAL ENGAGEMENT IN PUBLIC SPACE AND COMMUNITY

SUSTAINABILITY AND ETHICS IN CULTURAL AND CREATIVE INDUSTRIES

INDEPENDENT PRODUCING AND MANAGEMENT

GAME INDUSTRIES AND CULTURE

CULTURAL HERITAGE & TOURISM

MSC

CULTURAL AND CREATIVE INDUSTRIES

The Content Producing pathway can help students become film or media producers, media managers, visual storytellers, film or media distributors, media planners, media marketing or branding managers, content creators or planners,

and more.

The Creative Industries pathway can enable students to work as visual designers, creative directors, game art designers, media designers, game developers, content creators, branding managers, curators, and more.

The Cultural Industries pathway can prepare students to become cultural exhibitors, cultural production planners,

cultural heritage and tourism planners, event planners or managers, museum or gallery managers, and more.

Semester 1 Semester 2

Optional Modules

Core Modules

Semester 3

Semester 4

Semester 4

CULTURAL AND CREATIVE ENTREPRENEURSHIP

AUDIENCE RECEPTION AND PERCEPTION

MARKETING AND BRANDING FOR CULTURAL

AND CREATIVE INDUSTRIES

INTELLECTUAL PROPERTY DESIGN AND DEVELOPMENT

CONTENT PRODUCING RESEARCH PROJECT

DISTRIBUTION PROJECT

CREATIVE INDUSTRIES RESEARCH PROJECT

COMMERCIALISATION PROJECT

CULTURAL INDUSTRIES RESEARCH PROJECT

DISSEMINATION PROJECT

KNOWLEDGE AND SKILLS

Comprehensive knowledge and understanding of the

historical development and contemporary practices of

cultural and creative industries

A deep understanding of the methodologies and

research techniques across the disciplinary landscape

Understanding of key processes and practices

employed in developing projects into cultural and

creative industries

Knowledge of professional practices relative to the

cultural and creative industries

Awareness of the major theories and debates that

contribute to the understanding of cultural and creative

industries as a creative, critical and economic practice.

By the time you graduate from MSc Cultural and Creative

Industries, you will have:

Content Producing: This pathway cultivates students to

become content creators, producers, or other visual

storytelling professionals such as filmmakers or

production managers. It is suitable for (but not exclusive

to) students with previous backgrounds in filmmaking,

TV production, performing arts or other related

disciplines.

Creative Industries: This pathway trains students to

become creative developers and design managers that

can work in industries designing products for media

consumers. It is suitable for (but not exclusive to)

students with previous backgrounds in industrial

product design, visual communication design, computer

science (such as game development), technology design

or other related disciplines.

Cultural Industries: This pathway leads students to

become cultural workers that understand and pursue

the economic and ecological opportunities for cultural

applications and issues. It is suitable for (but not

exclusive to) students with previous backgrounds in

literature, museology, library science or other related

disciplines.

Interactive Media: Under Approval

THE THREE PATHWAYS ARE:

第8頁

文化與創(chuàng)意產(chǎn)業(yè)碩士

對文化與創(chuàng)意產(chǎn)業(yè)相關(guān)領(lǐng)域的歷史以及當(dāng)今發(fā)展現(xiàn)狀

具有綜合的認(rèn)知與理解

對整個(gè)文化與創(chuàng)意產(chǎn)業(yè)學(xué)科領(lǐng)域的研究方法和技巧有

深入了解

掌握文化與創(chuàng)意產(chǎn)業(yè)項(xiàng)目開發(fā)過程中所需關(guān)鍵流程和

實(shí)踐的前沿知識

掌握文化與創(chuàng)意產(chǎn)業(yè)相關(guān)行業(yè)所需的高度先進(jìn)的專業(yè)

實(shí)踐技能

對文化與創(chuàng)意產(chǎn)業(yè)的主要理論和討論議題具有高度深

入的了解,充分理解文化與創(chuàng)意產(chǎn)業(yè)是一種創(chuàng)造性、批

判性、經(jīng)濟(jì)性的實(shí)踐

該專業(yè)畢業(yè)生將具備以下能力:

畢業(yè)生所獲知識與技能

文化與創(chuàng)意產(chǎn)業(yè)是當(dāng)今最令人興奮且最具有創(chuàng)新

趨勢的領(lǐng)域,也是一個(gè)國家發(fā)展的重要軟實(shí)力,發(fā)

展文化與創(chuàng)意產(chǎn)業(yè)也是中國國家發(fā)展的戰(zhàn)略之一。

本專業(yè)為畢業(yè)生從事創(chuàng)意、文化等職業(yè)領(lǐng)域創(chuàng)造了

一條獨(dú)特的發(fā)展道路,不僅幫助學(xué)生了解文化政策、

文化治理以及文化與創(chuàng)意產(chǎn)業(yè)經(jīng)營,同時(shí)也讓學(xué)生

們將文化經(jīng)濟(jì)置于行業(yè)背景中,并將其知識與技能

應(yīng)用于當(dāng)今的文化與創(chuàng)意產(chǎn)業(yè)實(shí)踐中 。

內(nèi)容制片:影視制片人、媒體制作人、媒體管理經(jīng)理、

視覺化劇本創(chuàng)作者、影視傳媒發(fā)行、媒體策劃、傳媒營

銷或品牌經(jīng)理、內(nèi)容創(chuàng)作或策劃等。

創(chuàng)意產(chǎn)業(yè):視覺設(shè)計(jì)、創(chuàng)意總監(jiān)、游戲藝術(shù)設(shè)計(jì)、媒體

設(shè)計(jì)、游戲開發(fā)、內(nèi)容創(chuàng)作、品牌經(jīng)理、策展人等。

文化產(chǎn)業(yè):文化展覽策劃、文化產(chǎn)品策劃、文化遺產(chǎn)與

旅游策劃、活動策劃與管理、博物館或美術(shù)館管理經(jīng)

理等。

就業(yè)

課程

教學(xué)形式

全日制

學(xué)習(xí)地點(diǎn)

蘇州工業(yè)園區(qū)、太倉創(chuàng)

業(yè)家學(xué)院或揚(yáng)州影視教

育基地

開始時(shí)間

2024年09月

院系

影視與創(chuàng)意科技學(xué)院

學(xué)制

兩年

XJTLU 文化與創(chuàng)意產(chǎn)業(yè)碩士 XJTLU

MASTERS

MSC

CULTURAL AND CREATIVE INDUSTRIES

文化與創(chuàng)意產(chǎn)業(yè)碩士

The continued rise and evolution of the cultural and

creative sector is one of the most exciting trends

worldwide.

The MSc Cultural and Creative Industries degree offers

students a roadmap to dynamic careers in related fields

through understanding the cultural policies,

governance and operation of cultural and creative

industries. The programme also seeks to place cultural

economies in the industrial context, and explore the

applications and implications for contemporary

industrial practices.

The MSc Cultural and Creative Industries runs under the

newly established Academy of Film and Creative

Technology and offers three pathways to suit the needs of

our diverse student population.

Regardless of whichever pathway a student chooses, they

will be engaged in cutting-edge media, technology and

creativity. In addition to the subject matter, the

programme also has strong entrepreneurial elements – a

hallmark of all postgraduate courses from the Academy.

文化與創(chuàng)意產(chǎn)業(yè)是當(dāng)今最令人興奮且最具有創(chuàng)新趨勢的領(lǐng)

域,也是一個(gè)國家發(fā)展的重要軟實(shí)力,發(fā)展文化與創(chuàng)意產(chǎn)業(yè)

也是中國國家發(fā)展的戰(zhàn)略之一。本專業(yè)為畢業(yè)生從事創(chuàng)意、

文化等職業(yè)領(lǐng)域創(chuàng)造了一條獨(dú)特的發(fā)展道路,不僅幫助學(xué)生

了解文化政策、文化治理以及文化與創(chuàng)意產(chǎn)業(yè)經(jīng)營,同時(shí)也

讓學(xué)生們將文化經(jīng)濟(jì)置于行業(yè)背景中,并將其知識與技能應(yīng)

用于當(dāng)今的文化與創(chuàng)意產(chǎn)業(yè)實(shí)踐中 。

文化與創(chuàng)意產(chǎn)業(yè)碩士專業(yè)隸屬于新成立的西浦影視與創(chuàng)意

科技學(xué)院。本專業(yè)提供三個(gè)主要研究方向,包括內(nèi)容制片、

創(chuàng)意產(chǎn)業(yè)及文化產(chǎn)業(yè),以滿足學(xué)生的不同需求。在課程設(shè)置

中,不僅包括專業(yè)相關(guān)的課程,同時(shí)還會引入創(chuàng)業(yè)元素,不

論學(xué)生選擇何種研究方向,都會涉及創(chuàng)新思維以及最前沿的

數(shù)字文創(chuàng)、科技等知識與技能培養(yǎng)。

文化與創(chuàng)意產(chǎn)業(yè)導(dǎo)論

文化與媒體政策

文化與創(chuàng)意產(chǎn)業(yè)研究方法

視覺文化

研究設(shè)計(jì)與策劃

產(chǎn)業(yè)實(shí)踐

高級視覺敘事技巧

創(chuàng)意與美學(xué)經(jīng)濟(jì)

公共空間和社區(qū)的文化參與

文化與創(chuàng)意產(chǎn)業(yè)的倫理與可持續(xù)性

獨(dú)立制片與管理

游戲產(chǎn)業(yè)與文化

文化遺產(chǎn)與旅游

第一學(xué)期 第二學(xué)期

可選課程

核心課程

第三學(xué)期

文化與創(chuàng)意創(chuàng)業(yè)

受眾感知

文化與創(chuàng)意產(chǎn)業(yè)品牌與營銷

文化與創(chuàng)意產(chǎn)業(yè)知識產(chǎn)權(quán)

內(nèi)容制片研究項(xiàng)目

發(fā)行項(xiàng)目

創(chuàng)意產(chǎn)業(yè)研究項(xiàng)目

商業(yè)策劃項(xiàng)目

文化產(chǎn)業(yè)研究項(xiàng)目

文化傳播項(xiàng)目

第四學(xué)期

第四學(xué)期

內(nèi)容制片: 該方向致力于培養(yǎng)學(xué)生成為內(nèi)容制作人、制

片人,或其他以視覺故事敘述為基礎(chǔ)的專業(yè)從業(yè)人員,

例如電影制片人、制作經(jīng)理等。適用但不限于擁有電影

電視制作、表演藝術(shù)或其他內(nèi)容創(chuàng)作相關(guān)學(xué)科背景的

申請人。

創(chuàng)意產(chǎn)業(yè): 該方向致力于培養(yǎng)學(xué)生成為數(shù)字創(chuàng)意開發(fā)

者、相關(guān)產(chǎn)業(yè)中產(chǎn)品及媒體消費(fèi)的設(shè)計(jì)經(jīng)理人。適用

但不限于擁有工業(yè)產(chǎn)品設(shè)計(jì)、視覺傳達(dá)設(shè)計(jì)、計(jì)算機(jī)科

學(xué)(如游戲開發(fā))、技術(shù)設(shè)計(jì)或者其他創(chuàng)意設(shè)計(jì)相關(guān)學(xué)

科背景的申請人。

文化產(chǎn)業(yè): 該方向致力于培養(yǎng)學(xué)生成為在文化應(yīng)用及事

務(wù)中了解并追求經(jīng)濟(jì)和生態(tài)機(jī)會的文化工作者。適用

但不限于擁有文學(xué)、博物館學(xué)、圖書館學(xué)或者其他人文

社科類相關(guān)專業(yè)背景的申請人。

互動媒體:規(guī)劃中

專業(yè)方向:

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