2024年05月13日-15日 | May 13-15, 2024
國家會展中心-上?！ず鐦?| NECC-Hongqiao·Shanghai
2024上海國際烘焙展覽會
Shanghai International Bakery Exhibition 2024
批準(zhǔn)單位 | Approved by
上海市商務(wù)委員會
Shanghai Municipal Commission of Commerce
主辦單位 | Hosted by
上海市食品協(xié)會
Shanghai Food Association
上海市糖制食品協(xié)會
Shanghai Sugar-Make Food Association
承辦單位 | Organized by
上海大道紅杉展覽有限公司
Shanghai Golden Commercial Exhibition Co., Ltd.
系列主題展 | THEME EXHIBITION
BSE CHINA
BAKERY & SHOP EXHIBITION
BSE CHINA 2024 2024年05月13日-15日丨國家會展中心-上海 · 虹橋
May 13-15, 2024丨NECC-Hongqiao·Shanghai
中國作為烘焙行業(yè)全球最大的生產(chǎn)與消費(fèi)國家，同時也是烘焙產(chǎn)業(yè)增長最快的國家。伴隨著中國消費(fèi)者生活水平的
不斷提高，烘焙已經(jīng)成為中國年輕消費(fèi)者崇尚的潮流時尚和休閑飲食的新選擇，擁有巨大的市場發(fā)展空間。數(shù)據(jù)顯示，
中國目前擁有超過 100,000 家烘焙餅店，2018 年中國烘焙零售總額已達(dá)到 2033 億元，增長速度超過 10%，預(yù)計(jì)到
2024 年我國烘焙食品行業(yè)銷售收入有望突破 3600 億元。面對日益旺盛的消費(fèi)需求，吸引越來越多的國際烘培企業(yè)來
到中國，進(jìn)一步挖掘和分享中國強(qiáng)大的消費(fèi)市場，同時也帶動了中國品牌烘焙加盟店高速發(fā)展期。上海國際烘焙展覽會（簡
稱: BSE）作為中國烘焙食品行業(yè)一年一度不可缺席的采購加盟盛會已成功舉辦過數(shù)屆，累計(jì)展出面積超過數(shù)萬平米，
吸引來自全球 23 個國家與地區(qū)的近千家烘焙食品領(lǐng)域的優(yōu)秀供應(yīng)商及數(shù)十萬名專業(yè)觀眾前來參展參會。展會是綜合了
烘焙領(lǐng)域產(chǎn)業(yè)、市場經(jīng)濟(jì)、地域區(qū)位、品牌效益、展館等五大優(yōu)勢而創(chuàng)辦的中國地區(qū)烘焙領(lǐng)域產(chǎn)品展示、采購、貿(mào)易、加盟、
配對于一體的專業(yè)貿(mào)易展會。同時，該展會以市場發(fā)展為導(dǎo)向，立足上海，面向國內(nèi)外，充分利用長三角地域和經(jīng)濟(jì)優(yōu)勢，
融合范長三角及一帶一路契機(jī)，服務(wù)焙烤行業(yè)全產(chǎn)業(yè)鏈。
China is currently the world’s largest producer and consumer of bakery and is the world’s fastest-growing market as well. With the continuous improvement of the living standards of Chinese consumers, bakery industry has become a new choice for fashion and leisure diets
advocated by young consumers, which has a huge market development space. The data shows that China currently has more than
100,000 bakery shops. In 2018, the total retail sales of China’s bakery industry has reached 203.3 billion yuan with a growth rate of more
than 10%. It is estimated that the sales revenue of China's bakery food industry is expected to exceed 360 billion yuan by 2024. In the
face of increasing consumer demand, more and more international bakery companies are attracted to China to further explore and share
China's huge consumer market, as well ad also promote the rapid development of Chinese brand bakery franchise . As an annual
indispensable franchise event for the Chinese bakery industry, Shanghai International Bakery Exhibition ( hereinafter referred to as BSE)
has been successfully held for several times. At the same time, the cumulative exhibition area exceeds tens of thousands of square
meters, which has attracted nearly 1,000 excellent suppliers from 23 countries and regions around the world and hundreds of thousands
of professional visitors to participate in the exhibition. It is a professional trade exhibition that integrates the five advantages of bakery
industry, such as bakery industry ,market economy, geographical location, brand benefits and exhibition hall for product display, procurement, trade, franchise and distribution. Furthermore, the exhibition is guided by market development, based on Shanghai, facing both
domestic and foreign markets, making full use of the regional and economic advantages of the Yangtze River Delta, and integrating the
opportunity of the Yangtze River Delta and Belt and Road Initiative to serve the entire industrial chain of the bakery industry.
新的機(jī)遇丨New Opportunity
為世界烘焙企業(yè)提供最佳的產(chǎn)品展示、貿(mào)易成交、信息共享及加盟對接的交流平臺。高登商業(yè)聯(lián)合相關(guān)主管單位將
于2024年05月13日-15日在上海虹橋-國家會展中心召開“2024上海國際烘焙展覽會”。展區(qū)由烘焙食品、烘焙原料、
蛋糕奶油、烘焙設(shè)備及特許加盟等五大主題展區(qū)組成，展會期間還將舉辦國際航空、郵輪及列車食品展、中國國際航旅
餐優(yōu)秀廚師烹飪錦標(biāo)賽和商超食品專場采購會、烘焙食品對接會、烘焙店加盟招商推介會、各省市經(jīng)銷商與代理商聯(lián)誼
會以及國際旅游餐飲買家見面會等多場活動與論壇，為廣大客商提供了一個現(xiàn)場b2b商務(wù)交流平臺，共謀發(fā)展。
In order to provide an efficient platform for the bakery enterprises over the world to showcase product and deepen communication and
cooperation, the Shanghai International Bakery Exhibition 2024, hosted by Golden Commercial and related industry institutions, will be
held on May 13-15, 2024 at the National Exhibition and Convention Center. The exhibition area consists of five thematic exhibition
areas, including baked food, bakery ingredients, cake cream, bakery equipment and franchise. At the same time, during the exhibition,
there will be also many activities and forums, such as the China International Aviation, Cruise and Railway Food & Beverage Exhibition,
China International Air Travel Meals Chef Cooking Championships , the Merchants Food Special Purchasing Conference, the Baked
Food Match Meeting, Bakery Shop Investment Promotion, the provincial and municipal dealers and agents' sorority, and the
International Tourism and Catering Service Buyers Meeting, providing a live b2b business exchange platform for the majority of
customers to seek common development.
展會概括 丨Exhibition Review
BSE CHINA 2024
BSE CHINA
2024
2024年05月13日-15日丨國家會展中心-上海 · 虹橋
May13-15, 2024丨NECC-Hongqiao·Shanghai
展出大類 丨Major Exhibits
烘焙原料與成品：糧油產(chǎn)品、烘焙添加劑、保鮮劑、烘焙餡料、蛋糕裝飾物、烘焙成品及其他烘焙原輔料等；
烘焙設(shè)備：烘焙生產(chǎn)設(shè)備、烘焙器具模具、烤箱及烘烤熟制設(shè)備、展示柜、儲藏與冷藏柜、餐飲設(shè)備、烘焙相關(guān)實(shí)驗(yàn)室與檢
測設(shè)備
烘焙生產(chǎn)：烘焙工藝與研發(fā)技術(shù)、OEM/ODM 代工、月餅及月餅生產(chǎn)、糕點(diǎn)及糕點(diǎn)生產(chǎn)、餅干及餅干生產(chǎn)線、伴手禮
及伴手禮生產(chǎn)、糖果及糖果生產(chǎn)、休閑食品及休閑食品生產(chǎn)等；
烘焙產(chǎn)品包裝解決方案：烘焙產(chǎn)品包裝材料、烘焙包裝設(shè)備及工具、烘焙包裝設(shè)計(jì)等；
咖啡、飲品與輕食：咖啡原料、成品與咖啡機(jī)、飲品與果汁機(jī)、茶飲與茶具冰淇淋原料、成品與設(shè)備、披薩等輕食原
料、成品與設(shè)備等；
家用烘焙：小包裝烘焙原輔料、家用模具用具、家用電器( 烤箱、廚師機(jī)、攪拌機(jī)等)、家用包裝飾品等；
烘焙特許加盟：品牌餅店加盟、傳統(tǒng)糕點(diǎn)店加盟、咖啡廳/時尚飲品店/冰淇淋店/餐飲店加盟等；
其他：學(xué)校與培訓(xùn)機(jī)構(gòu)( 技術(shù)類、管理類、創(chuàng)業(yè)類等)、互聯(lián)網(wǎng)平臺、信息技術(shù)、餅店等連鎖終端設(shè)計(jì)與裝飾、物流與冷鏈、
媒體等
Bakery Ingredients and Finished Products: grain and oil , additives, preservatives, fillings, cake decorations, finished
products and other bakery raw materials
Bakery Equipment: production machinery, baking molds and other utensils, showcase/storage/refrigerator, ovens and
other baking equipment, catering equipment, laboratory/detecting device
Bakery Production: R&D, OEM/ODM, mooncake & production, pastry & production, biscuit & production, bakery hand-gift
& production, candy & production, snack & production
Bakery Packaging Solutions: packaging materials, packaging machine, packaging design, etc.
Coffee/Beverage/Leisure Food: coffee raw materials/finished products/coffee machines, beverage/juice machines, tea/tea
set, ice cream raw materials/finished products and equipment, pizza and others
Home Baking: small-packaged ingredient, home-baking molds, small appliances (oven, mixer, etc.), package decorations,
etc.
Bakery Franchise: chain store franchise, Chinese pastry chain Store franchise, café/beverage/ice-cream/restaurant franchise,
etc.
Others: School/Institute (technical, management, entrepreneurship, etc.), e-business service, information service, shop
design/decoration, logistics/cold Chain, media and others
2024年05月13日-15日丨國家會展中心-上海 · 虹橋
May 13-15, 2024丨NECC-Hongqiao·Shanghai
參展費(fèi)用 丨Participation Fees
★ 標(biāo)準(zhǔn)展位：
A：國內(nèi)企業(yè)：標(biāo)準(zhǔn)展位16800.00/展期（RMB）3m×3m B：國外企業(yè)：標(biāo)準(zhǔn)展位4800.00/展期（USD）3m×3m
（包括：三面白色壁板、中（英）文楣牌制作、咨詢桌一張、折椅二把、地毯滿鋪、展位照明、220V/1電源插座一個、廢紙簍一個。）
★ 室內(nèi)光地：
A：國內(nèi)企業(yè)：1500（RMB）/平方米 B：國外企業(yè)：480（USD）/平方米
注：（最少36平方米起租）“光地”只提供參展面積，不包括展架、展具、地毯、電源等。
★International Standard Booths:
For overseas enterprises: USD 4800.00/Expo; 3m×3m
★Indoor Raw Space:
For overseas enterprises: USD 480.00/Sq.m.
Note: The raw space (minimum 36 sq.m.) only supplies a show space excluding stand frames, show equipment,
carpet and power supply, etc.
目標(biāo)觀眾丨Target Audience
參展程序 丨Participation Procedure
BSE CHINA 2024
2024年05月13日-15日 丨國家會展中心-上海 · 虹橋
May 13-15, 2024丨NECC-Hongqiao·Shanghai
各類烘焙行業(yè)的產(chǎn)品生產(chǎn)企業(yè)、經(jīng)銷商、零售商、進(jìn)出口代理商、面包店/糕點(diǎn)店、烘焙電商/個人工作室/家庭烘
焙愛好者、烘焙師、酒店/餐飲/咖啡廳、培訓(xùn)機(jī)構(gòu)及其他。
Manufacturers, distributors, retailers, import and export agents, bakeries/cake shops, bakery electronic business /personal studios/family
bakers, bakers, hotels/dining/cafe, training agency and others in various bakery industries .
組委會聯(lián)絡(luò)方式
Organizing Committee Contact Information
地址：上海市浦東新區(qū)啟帆路519號森蘭美奐北樓C座1006室（201208）
Add: RRoom 1006, Block C, North Building, Senlan Meihuan, No.519, Qifan Road,
Pudong New District, 201208, Shanghai, P.R.China
電話/Tel：徐辰 152 2165 4686 （兼微信）
傳真/Fax：021- 50131761
E-mail: 972651055@qq.com
? 按要求填好\"參展回執(zhí)表\"并傳真至展會主辦單位。
? 參展的所有費(fèi)用分兩種方式支付：一期支付即合同簽署或展位確認(rèn)后3天內(nèi)支付所有費(fèi)用；兩期支付即合同簽署或展位確
認(rèn)后三天內(nèi)支付總金額的全款的50%，余額在展覽會開幕前30天付清。
? 在確認(rèn)展臺后，主辦單位將向參展公司寄發(fā)《參展商手冊》，手冊包括展館介紹、展品運(yùn)輸、展臺設(shè)計(jì)搭建、住宿安排、
物品租用等有關(guān)信息。參展商必須按要求填好手冊中的有關(guān)表格，并于截止日期前交回主辦單位。
? 展位分配按\"先預(yù)訂交費(fèi)，后落實(shí)確認(rèn)\"的原則。
? Exhibitors should fill out the Exhibition Application Form as required and fax to the Exhibition Organizer.
? After the contract is signed or the booth is confirmed, all fees for participation will be paid in two ways that one-time payment means all
the fees within three days and the two-phase payment is 50% of the total amount within three days. The balance is paid within 30 days
before the opening exhibition.
? After confirming the booth, the organizer will send the Exhibitors Manual to exhibitors with detailed information on exhibition introduction,
exhibits transportation, booth design and construction, accommodation arrangement and items renting. Exhibitors must fill out related
forms in manual as required, and return them to the organizer before the deadline.
? The booth allocation is based on the principle of “paying reservation deposit first, and then confirming the booth”.
Each standard booth consists of 3-sided white wallboards, Chinese& English fascia board, 1 consultation desk, 2 folding chairs,
fully-floored carpet, booth lighting system, 1 power socket 220V/5A, and a waste basket
