SHANGCHENJIN中西美學高精黃金 High precision gold in chinese and western aesthetics

ENJOYMENT OF BEAUTY OF GRAM

SHANGCHENJIN

Enjoyment of beauty of gram

Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

悅 享 ，美 一 克

OF grarm

Enjoy MENT

OF beauty

JIN

Enjoy MENT

敘 述

展 現(xiàn) SH ANG

CHEN

JIN

High Precision Gold In Chinese

And Western Aesthetics

High Precision Gold In Chinese

And Western Aesthetics

High Precision Gold In Chinese

And Western Aesthetics

01

02 03

創(chuàng) 作

03

Enjoyment of beauty of gram

Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

創(chuàng) 作

OF grarm

Enjoy MENT

OF beauty

SHANGCHENJIN

Enjoyment of beauty of gram

Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

Love Gift

Unity

Prive

Maker

SHANGCHENJIN 01Chinese and Western aesthetics Shangchenjin-High precision gold in

Maker

High Precision Gold In

Chinese And Western Aesthetics

造響自我

Shang Chen Jin

High Precision Gold In Chinese

And Western Aesthetics

MAKER

SHANGCHENJIN

CONGSHENG

傳統(tǒng)文化在現(xiàn)代空間的重煥生機

以蒼璧禮天、以黃琮禮地

感受極致對稱美感,感受古老與新生

K

ER

MAK

ER

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics Aesthetics

Precision Gold In Chinese And Western Aesthetics

款號:SZ-FNC?????

金重:??.?g士

款號: XL-FDJ-?????

金重: ?.?g土

> >

MAK

ER

SHANGCHENJIN

藝感 文創(chuàng) 魅力

K

ER

SHANGCHENJIN

藝感 文創(chuàng) 魅力

MAK

ER

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics Aesthetics

Precision Gold In Chinese And Western Aesthetics

款號:XL-FDJ-?????

金重:?.?g土

MA

MAK

ER

02Chinese and Western aesthetics Shang chen jin-High precision gold in

Unity

High Precision Gold In

Chinese And Western Aesthetics

邂逅精致

Shang Chen Jin

High Precision Gold In Chinese

And Western Aesthetics

UNITY

一盞玲籠璀璨發(fā)光

恒久照耀前方與愛

絲繡玲籠鎏光溢彩 ，持久照耀開掛人生

SHANGCHENJIN

LANTERN

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

款號:W-MHJMJTL????-?

金重:?.?g士

款號:W-MHJMJTL????-?

金重:?.?g士

SHANGCHENJIN

國潮 復古 時尚

UN I

TY

>

>

UN I

TY

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

款號:W-MHIMJTL????-?

金重:?.?g土

款號:W-MHJMJTL????-?

金重:?.?g土

國潮 復古 時尚

SHANGCHENJIN

UN

ITY

>

>

UNITY

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics Aesthetics

Precision Gold In Chinese And Western Aesthetics

款號: W-MHJMJTLO???-?

金重: ?.?g土

款號:W-MHJMJTL????-?

金重:?.?g士

國潮 復古 時尚

SHANGCHENJIN

UN

ITY

>

>

>

>

UNITY

UNITY

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

款號:W-MHJMJTL????-?

金重: ?.?g土

款號:W-MHJMJTL????-?

金重: ?.?g士

國潮 復古 時尚

SHANGCHENJIN

PRIVE

03 Shang Chen Jin

High Precision Gold In Chinese

And Western Aesthetics

It's all about you

it's all about romance

私人尊享

Prive

Chinese and Western aesthetics

Shang chen jin-High precision gold in

PRIVE

SHANGCHENJIN

SWAN

重現(xiàn)天鵝湖的夢幻意境

勾勒出天鵝的優(yōu)美姿態(tài) PRIVE 浪漫優(yōu)雅的故事,在粼粼湖面上慢慢顯現(xiàn)

03

CHEN JIN

SHANG

SHANGCHENJIN

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

高雅 經(jīng)典 浪漫

款號: DZ-DK????

金重:?.?g土

款號: DZ-DK????

金重:?.?g土

>

CHEN JIN

SHANG

SHANGCHENJIN

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

高雅 經(jīng)典 浪漫

款號: DZ-DK????

金重:?.?g土

款號: DZ-DK????

金重:?.?g土

>

LOVE

04 Shang Chen Jin

High Precision Gold In Chinese

And Western Aesthetics

High Precision Gold In

Chinese And Western Aesthetics

喜事發(fā)生

Love

LOVE Chinese and Western aesthetics Shang chen jin-High precision gold in

LOVE

SHANGCHENJIN

ROMANTIC

盈盈滿滿，花顏悅色

最美好的愛

能喚醒彼此的靈魂

LO

VE

SHANGCHENJIN

浪漫遐想 質(zhì)感高級

耳飾

款號:EG-TL-DA????

金重:?.?g士

項圈

款號:PL-DA????

金重:??.?g士

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

戒指

款號:JZ-TL-DA????

金重:?.?g士

LO

VE LOVE

ROMA NTIC

SHANGCHENJIN

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

款號:PL-DA????

金重:??.?g士

浪漫遐想 質(zhì)感高級

LOVE

SHANGCHENJIN

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

套鏈

款號: PL-TL-DA????

金重:??.?g土

戒指

款號:JZ-TL-DA????

金重:?.?g土

耳飾

款號: EG-TL-DA????

金重:?.?g土

ROMA NTIC

LO

VE

浪漫遐想 質(zhì)感高級

05Chinese and Western aesthetics Shang chen jin-High precision gold in

High Precision Gold In

Chinese And Western Aesthetics

禮記寶貝

Shang Chen Jin

High Precision Gold In Chinese

And Western Aesthetics

Gift

GIFT

05

GIFT

SHANGCHENJIN

GROW UP

一把小鎖，飽含愛意

上下翻翻，富貴翻“番”

一年一歲，佑TA平安

SHANG

CHEN JIN

款號: XQ-JH?????

金重: ??.?g土

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

打開孩子的世界

SHANGCHENJIN

GIFT

GROWUP

款號: K-DZ-D????

金重: ?.?g士

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

打開孩子的世界

SHANGCHENJIN

SHANG

CHEN JIN

款號: K-DZ-D????

金重: ?.?g士

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

打開孩子的世界

GIFT

SHANGCHENJIN

Enjoyment of beauty of gram

Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

OF grarm

Enjoy MENT

OF beauty

敘 述

品牌故事

BRAND STORY

scj

“上辰金的品牌誕生，是當下這個時代、當下中西文化思潮

下的必然產(chǎn)物！” ?上辰金品牌主理人

隨著人們消費需求與消費理念的轉(zhuǎn)變，越來越多的人開始

追求精致生活，那什么才是精致？《奇葩說》里，羅振宇說，“

精致是一種力量的體現(xiàn)”；蔡康永也曾在《奇葩說》中講到，“

學會定義自己的精致，一旦定義好了就往那個目標邁進”。

上辰金首先定義好了自己的精致，“中西美學高精黃金”，它

將西式美學與中式文化進行了融合，賦予每一件珠寶“只要

細品就會有”的味道，上辰金想要做的是“一個有著高品質(zhì)

高顏值，能給不同的人們的生活和感官世界帶去改變，但又

不僅在于品質(zhì)和美感，更是倡導對生活的態(tài)度和對自己的

關愛”，這樣一個經(jīng)久不衰的品牌，而這樣的定位，與當下人

們的需求，不期而遇。

High precision gold in Chinese and Western aesthetics

品牌故事

BRAND STORY

scj

“不了解他們，他們也不會接受你的產(chǎn)品！” ?上辰金品

牌主理人

上辰金團隊在市場沉淀了??個月后，通過對市場的反復

調(diào)研揣摩后梳理出了一條最適配的產(chǎn)品線，他們將目標人

群細分成了?個部分，并對每一部分的人群進行了樣本篩

選及剖析，形成了非常精準的用戶畫像數(shù)據(jù)庫，并在每件

產(chǎn)品上市前，都會進行用戶佩戴測評，從設計、佩戴、搭配、

克重等不同角度進行分析，上辰金希望每一件產(chǎn)品，都能

滿足一部分人對于美和精致生活的追求；

“打動B端客戶，才能打動C端消費者！” ?上辰金品牌主

理人

打造出“上乘的黃金美飾”是幾位品牌主理人在德誠沉淀

多年以來最想要做的事；盡管上辰金是個主要面向B端優(yōu)

質(zhì)客戶的項目細分品牌，但團隊賦予它使命、理念、主張，

用心去做品牌，將B端客戶當成C端消費者去打動，只要打

動了B端客戶，相信自然就能打動C端消費者，撬動C端消

費市場；他們認為精致的生活是發(fā)現(xiàn)美，釋放美，追求美，

High precision gold in Chinese and Western aesthetics

上辰金要做的，就是帶領大家探尋最適合的精致美。

Enjoyment of beauty of gram

Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

中西美學高精黃金

C

J I N

N

SHANGCHENJIN

SHANGCHENJIN

SHANGCHENJIN

SHANG CHEN JIN

上辰金，德誠珠寶集團旗下中西美學高精黃金品

牌！

借由全球一體化背景下東西方藝術的融合之勢，

上辰金利用集團自身技術和智造、研發(fā)優(yōu)勢，及與

國內(nèi)外知名設計師、非遺大師、文創(chuàng)名人跨界合作

優(yōu)勢，以突破傳統(tǒng)的態(tài)度，融合至美，與美共行，以

創(chuàng)新態(tài)度重新定義黃金珠寶的東方之韻、西方之

美，以高精匠藝，呈現(xiàn)黃金珠寶無法復刻的獨特魅

力，讓佩戴者彰顯自我風格態(tài)度與自我價值實現(xiàn)。

Shang Chen Jin

Enjoyment of beauty of gram

High Precision Gold In Chinese And Western Aesthetics

SHANGCHENJIN

Shangchenjin

scj

品牌主張

Shang Chen Jin

High Precision Gold In Chinese

And Western Aesthetics

CHENJIN

Shang

品牌理念

品牌使命

High Precision Gold In Chinese

And Western Aesthetics

High Precision Gold In Chinese

And Western Aesthetics

High Precision Gold In Chinese

And Western Aesthetics

為精致生活加分

精工，美創(chuàng)，優(yōu)享

呈現(xiàn)黃金匠藝之美

釋放東方女性魅力

02

03

01

Enjoyment of beauty of gram

Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

OF grarm

Enjoy MENT

OF beauty

展 現(xiàn)

High precision gold in Chinese and Western aesthetics

Shang Chen Jin

Enjoyment of beauty of gram

High Precision Gold In Chinese And Western Aesthetics

scj

SHANGCHENJIN

EXHIBITION

HALL

Shang Chen Jin

Enjoyment of beauty of gram

High Precision Gold In Chinese And Western Aesthetics

SHANG

SHANGCHENJIN CHEN JIN

SHANGCHENJIN

Shang Chen Jin

Enjoyment of beauty of gram

High Precision Gold In Chinese And Western Aesthetics

OF grarm

Enjoy MENT

OF beauty

SHANGCHENJIN

Shang Chen Jin

Enjoyment of beauty of gram

High Precision Gold In Chinese And Western Aesthetics

SHANG

SHANGCHENJIN CHEN JIN

Enjoy MENT

SHANG CHEN JIN

Shang Chen Jin

Enjoyment of beauty of gram

High Precision Gold In Chinese And Western Aesthetics

SHANGCHENJIN

BUSINESS COOPERATION

業(yè)務合作

獅享購平臺