寶龍集團(tuán)由全國政協(xié)常委、澳門著名愛國實(shí)業(yè)家許健康先生于1990年在澳門創(chuàng)立。秉承“讓空間有愛”的企業(yè)使命，寶龍產(chǎn)業(yè)經(jīng)營不斷

拓展，形成地產(chǎn)、商業(yè)、文旅等多元產(chǎn)業(yè)協(xié)同發(fā)展的格局。旗下寶龍地產(chǎn)自2003年起專注開發(fā)運(yùn)營綜合性商業(yè)地產(chǎn)項(xiàng)目，2009年在香港成功

上市（股票代碼：HK.1238）。旗下寶龍商業(yè)于2007年開始向零售商業(yè)物業(yè)的開發(fā)商、租戶及業(yè)主提供商業(yè)運(yùn)營服務(wù)，并于2019年在香港上市

（股票代碼：HK.9909）。

截至目前，寶龍集團(tuán)總資產(chǎn)超兩千億，有萬余名員工活躍在海內(nèi)外200多家公司，并連續(xù)十七年獲得“中國房地產(chǎn)百強(qiáng)企業(yè)”、連續(xù)十一

年獲“中國商業(yè)地產(chǎn)公司品牌價(jià)值TOP10”等榮譽(yù)。

展望未來，寶龍將本著“誠信、恭謙、創(chuàng)新、敬業(yè)”的企業(yè)精神，秉承“讓空間有愛”的企業(yè)使命，致力于成為受人尊敬的百年企業(yè)，全球領(lǐng)

先的城市商業(yè)運(yùn)營商。

Powerlong Group was established by Mr. Xu JianKang, a standing committee member of CPPCC and a famous patriotic entrepreneur of Macau.

With the corporate mission of “create space full of love”, Powerlong Group has kept expanding its business in different sectors, including real estate,

commerce, culture & hotel. Powerlong Real Estate Holdings Ltd (HK. 1238) has specialized in the development and operation of comprehensive

commercial realty projects since 2003 and has been successfully listed on Hong Kong Stock Exchange in 2009. Powerlong Commercial Group

Management Holdings Ltd（HK.9909）started to provide commercial operation services to developers, tenants and owners of retail commercial

properties in 2007, and successfully listed on Hong Kong Stock Exchange in 2019.

Until to now, the total capital of the group has exceeded RMB 200 billion, with over 200 subsidiaries at home and abroad and a total workforce

of more than 10,000 staffs. Over the past several years, it has been awarded with many authoritative honors, including China Top 100 Real Estate

Developers and Top 10 Brands of China Commercial Real Estate.

Looking into the future, powerlong will hold the corporate philosophy of “ honest, modest, innovative, devoted ” and the corporate mission of

“create space full of love”, aims to become a respected global leader in urban commercial development and operation for centuries to come.

ART + HOTEL

地產(chǎn)作為寶龍集團(tuán)的重要產(chǎn)業(yè)，目前在長三角、粵港澳大灣區(qū)、海西經(jīng)濟(jì)區(qū)等區(qū)域打造了近 300 個(gè)高品質(zhì)物業(yè)項(xiàng)目。商業(yè)項(xiàng)目涵蓋寶龍

一城、寶龍城、寶龍廣場三大產(chǎn)品系列，住宅項(xiàng)目涵蓋從中高檔商品房到別墅等各類業(yè)態(tài)，加之服務(wù)配套齊全、高標(biāo)準(zhǔn)定位的辦公樓、酒店、

公寓項(xiàng)目，寶龍正以立體多元的業(yè)態(tài)，滿足國內(nèi)不斷增長的復(fù)合型房地產(chǎn)需求。

寶龍商業(yè)于2007年開始向零售商業(yè)物業(yè)的開發(fā)商、租戶及業(yè)主提供商業(yè)運(yùn)營服務(wù)，并于2019年在香港上市（股票代碼：HK.9909）。作為

國內(nèi)為數(shù)不多的擁有管理多元化零售商業(yè)物業(yè)組合專長及能力的商業(yè)運(yùn)營服務(wù)供應(yīng)商之一，旗下主要有「寶龍一城」、「寶龍城」、「寶龍廣場」及

「寶龍?zhí)斓亍顾膫€(gè)品牌。截止目前，公司及旗下公司已布局超140個(gè)項(xiàng)目，累計(jì)已開業(yè)項(xiàng)目近90個(gè)，其中輕資產(chǎn)管理項(xiàng)目超30個(gè)；已簽約商業(yè)管理

面積超1400萬平米。寶龍商業(yè)亦向住宅物業(yè)、辦公大樓及服務(wù)式公寓提供物業(yè)管理服務(wù)，已簽約住宅物業(yè)管理面積超2900萬平方米。

寶龍文旅以“藝術(shù)+酒店”為驅(qū)動(dòng)力，整合產(chǎn)業(yè)資源，旗下文化藝術(shù)版塊涵蓋寶龍藝術(shù)中心、言午畫廊、寶龍畫院等文化藝術(shù)機(jī)構(gòu)，同時(shí)發(fā)

起打造了“寶龍藝術(shù)大獎(jiǎng)”等品牌藝術(shù)活動(dòng)。藝術(shù)酒店建設(shè)與運(yùn)營版塊擁有開業(yè)運(yùn)營酒店23家，自持籌建酒店近20家。租賃資產(chǎn)管理版塊涵

蓋長租公寓、寫字樓租賃、商業(yè)街區(qū)租賃及物業(yè)管理業(yè)務(wù)，長租公寓產(chǎn)品“寶龍公寓”租賃房間套數(shù)超4400間；寫字樓租賃資產(chǎn)管理面積超

40萬平方米。

As a key industry, Powerlong Real Estate （HK.1238）has developed over 300 high-quality realty projects in the Yangtze River Delta, Guangdong, Hong Kong and Macao Dawan District, Haixi Economic Zone and other regions.It has built a multi-dimensional business to meet increasing

domestic demands for compound real estate. Its business includes three series of commercial realty projects, Powerlong One Mall, Powerlong City

and Powerlong Plaza. Residential projects from middle and high end commercial residential buildings to houses, and high-standard, well-equipped

office，hotel and apartment projects.

Powerlong Commercial（HK.9909）began to provide commercial operation service for developers, tenants and owners of retail commercial

properties in 2007 and has successfully listed on HongKong Stock Exchange in 2019. As one of the few Chinese commercial operation service

providers with expertise and capabilities in managing diversified retail commercial property portfolios, it has four series of commercial realty

projects: Powerlong One Mall, Powerlong City,Powerlong Plaza and Powerlong Land. Up to now,Powerlong Commercial together with its subsidiaries, has laid out more than 140 projects with a total of more than 90 projects opened (including more than 30 third-party projects) and more than 14

million sqm of contracted commercial space under its management. It also provides property management service for residential properties, office

buildings and serviced apartments with over 29 million sqm of contracted residential property under its management.

文旅

With "Art + Hotel" as the driving force, Powerlong Culture & Hotel has integrated industrial resources and its culture and art section covers

Powerlong Art Center, XU Gallery, Powerlong Art Academy and other culture and art institutions. At the same time, it initiated and created brand art

activities such as "Powerlong Art Award".The art hotel construction and operation section has 23 hotels in operation and nearly 20 self-owned hotels.

The leased assets management section covers long term rental apartments, office building leasing, commercial street leasing and property management business, wherein, the number of leased rooms in the long term rental apartment product "Powerlong Apartments" exceeds 4,400, and the leased

asset management area of office building exceeds 400,000 square meters.

寶龍集團(tuán)秉承“讓空間有愛”的企業(yè)使命

形成地產(chǎn)、商業(yè)、文旅等多元產(chǎn)業(yè)協(xié)同發(fā)展的格局

寶龍地產(chǎn)3大產(chǎn)品線覆蓋多元業(yè)態(tài)

深耕長三角，區(qū)域內(nèi)布局項(xiàng)目約150個(gè)

連續(xù)17年中國房地產(chǎn)百強(qiáng)

連續(xù)11年中國商業(yè)地產(chǎn)公司品牌價(jià)值十強(qiáng)

“1”： 長三角?上海、浙江、江蘇、安徽

“1”： 大灣區(qū)?廣東、香港、澳門

“N”: 機(jī)會型的優(yōu)質(zhì)地區(qū)

近

寶龍地產(chǎn)專注于開發(fā)及經(jīng)營高質(zhì)量、大規(guī)模、多業(yè)態(tài)的綜合性商業(yè)地產(chǎn)項(xiàng)目。業(yè)態(tài)突出體驗(yàn)型商業(yè)與文化藝術(shù)，輔以開放式街區(qū)、高端

辦公、星級酒店和精品公寓，突破傳統(tǒng)商業(yè)限制，大幅度提升文化、藝術(shù)、娛樂綜合體驗(yàn)，實(shí)現(xiàn)更高的商業(yè)價(jià)值。

未來，寶龍將繼續(xù)把“寶龍模式”引進(jìn)中國發(fā)展迅速的城市，滿足新興城市日益頻繁的商業(yè)活動(dòng)對優(yōu)質(zhì)商業(yè)物業(yè)的殷切需求，繼續(xù)選擇

具備良好發(fā)展?jié)摿Φ某鞘邪l(fā)展大規(guī)模、多業(yè)態(tài)、綜合性商業(yè)地產(chǎn)項(xiàng)目。秉承“讓空間有愛”的企業(yè)使命，致力于成為受人尊敬的百年企業(yè)，全

球領(lǐng)先的城市商業(yè)運(yùn)營商，讓中國更多城市擁有寶龍廣場，為中國的城市化進(jìn)程貢獻(xiàn)新力量，為城市繁榮創(chuàng)造新價(jià)值。

Powerlong Real Estate specializes in the development and operation of high-quality large-scale comprehensive commercial realty projects with

a plurality of business modes. Its business emphasizes on experiential commerce, culture and arts, with a combination of open neighborhood,

high-end offices, star hotels and boutique apartments, breaking the traditional business restrictions, greatly enhancing comprehensive experience of

culture arts, and entertainment, so that higher business value can be achieved.

In the future, Powerlong will continue to implement such “Powerlong Business Mode” in the emerging cities of China so as to satisfy the

enormous demands for high-quality commercial properties arising from the increasingly booming commercial activities. Powerlong will continue to

develop large-scale comprehensive commercial realty projects with a plurality of business modes in emerging cities with strong growth potentials.

Cherishing the corporate mission of “create space full of love”, Powerlong is committed to becoming a respected global leader in urban commercial

development and operation for centuries to come and establishing more Powerlong Plazas in Chinese cities. Powerlong is always ready to contribute

to the urbanization process of China and create new values for the prosperity of cities.

寶龍集團(tuán)形象大使?“龍寶”于2021年2月11日、辛丑年除夕正式亮相?！褒垖殹庇芍囆g(shù)家秦瑋鴻精心量身打造，其整體形象以故宮

神獸?“龍”為藍(lán)本，既保留了“龍”本身的祥瑞寓意和中國傳統(tǒng)文化象征，又賦予了其極具親切感的少年形象。

積極向上，陽光可愛的龍寶形象手捧愛心，傳遞著寶龍“讓空間有愛”的企業(yè)使命。脊背上的角代表著寶龍的地產(chǎn)、商業(yè)、文旅三大產(chǎn)業(yè)，

彼此不可分割、互相聯(lián)動(dòng)。一雙靈動(dòng)的翅膀，寓意已過三十而立的寶龍繼續(xù)展翅高飛。

未來，龍寶將會成為寶龍與大家溝通的紐帶，用充滿愛與活力的性格特征樹立企業(yè)品牌形象，也將開啟寶龍與其它品牌形象跨界互動(dòng)

的更多可能性。

LongBao, the image ambassador of the Powerlong Group, was officially unveiled on February 11, 2021, the Chinese New Year's Eve. The overall

image of LongBao is designed by the famous artist Qin Weihong based on the Dragon, the sacred animal of the Forbidden City. The artist only retains

the auspicious implication and the traditional Chinese cultural symbolism of the Dragon, but also gives it a very friendly and youthful image.

The positive, sunny and lovely LongBao holds a heart in its hands, conveying the corporate mission of "create space full of love". The corners

on the spine represent the different sectors of Powerlong, namely, real estate, commerce, culture&hotel , which are inseparable and interlinked with

each other. A pair of cute wings signifies that Powerlong, which has already passed its thirtieth birthday, will continue to soar high on its wings.

In the future, LongBao will become a communication link between Powerlong and the public, establish the company’s brand image through its

loving and energetic character traits, and open up more possibilities of cross-border interaction between Powerlong and other brand images.

2006—2022 中國房地產(chǎn)百強(qiáng)企業(yè)

2006—2022 China Top 100 Real Estate Developers

2011—2022 中國商業(yè)地產(chǎn)百強(qiáng)企業(yè)

2011—2022 China Top 100 Commercial Real Estate Developers

2007—2022 中國房地產(chǎn)年度社會責(zé)任感企業(yè)

2007—2022 China Real Estate Developers with High Social Responsibility

2011—2012、2015—2021 中國大陸在港上市房地產(chǎn)公司財(cái)富創(chuàng)造能力TOP10

2011--2012、2015—2021 China mainland Top 10 Real Estate Company listed in Hong Kong by Economic Value Added

2020—2022 中國房地產(chǎn)年度扶貧標(biāo)桿企業(yè)

2020—2022 China Real Estate Poverty Alleviation Benchmarking Developers

2014—2021 中國大陸在港上市房地產(chǎn)公司投資價(jià)值TOP10

2014—2022 China mainland Top 10 Real Estate Company listed in Hong Kong by Investment Value

2010—2021 中國大陸在港上市房地產(chǎn)公司財(cái)務(wù)穩(wěn)健性TOP10

2010—2022 China mainland Top 10 Real Estate Company listed in Hong Kong by Finance Stability

2017—2021 中國上市公司商業(yè)運(yùn)營TOP10

2017—2021 China Top 10 Listed Real Estate Company by Commercial Operation

2010 —2021 中國商業(yè)地產(chǎn)項(xiàng)目品牌價(jià)值TOP10

2010—2021 Top 10 Brands of China Commercial Real Estate

2010—2021 中國商業(yè)地產(chǎn)公司品牌價(jià)值TOP10

2010—2021 Top 10 Brands of China Commercial Real Estate Companies

2011—2022 中國房地產(chǎn)開發(fā)企業(yè)綜合實(shí)力50強(qiáng)

2011—2022 Top 50 of China Real Estate Developers

2012—2021中國房地產(chǎn)開發(fā)企業(yè)商業(yè)地產(chǎn)綜合實(shí)力10強(qiáng)

2012—2021 Top 10 of China Commercial Real Estate Developers

2018-2022 中國房地產(chǎn)開發(fā)企業(yè)責(zé)任地產(chǎn)10強(qiáng)

2018-2022 Top 10 of Social Responsibility of China Real Estate Developers

2022中國房地產(chǎn)百強(qiáng)企業(yè) 2022中國房地產(chǎn)開發(fā)企業(yè)綜合實(shí)力50強(qiáng)

2022中國商業(yè)地產(chǎn)百強(qiáng)企業(yè)

2021中國上市公司商業(yè)運(yùn)營TOP10 2021中國房地產(chǎn)開發(fā)企業(yè)商業(yè)地產(chǎn)綜合實(shí)力10強(qiáng)

2022中國房地產(chǎn)開發(fā)企業(yè)責(zé)任地產(chǎn)10強(qiáng)

上海七寶寶龍城位于閔行區(qū)七寶生態(tài)商務(wù)區(qū)內(nèi)，緊臨軌交9號線七寶站及10號線航中路站?？偨ㄖ娣e逾40萬m（含地下建筑面 2

積）。本著塑造精品的理念，寶龍力邀國際頂尖團(tuán)隊(duì)?美國捷得國際建筑師事務(wù)所精心設(shè)計(jì)，將該項(xiàng)目打造成上海西部集購物、休閑、

餐飲、娛樂、酒店及現(xiàn)代商務(wù)于一體的特色型體驗(yàn)式購物中心。該項(xiàng)目已于2016年10月12日全面開業(yè)，這里也是寶龍集團(tuán)總部所在地。

Shanghai Qibao Powerlong City is located in Qibao Ecological and Commercial Zone of Minhang District in the close proximity of the

Qibao Station of Metro Line #9 and Hangzhong Road Station of Metro Line #10. It has a total construction area of over 400,000 sqm (including

underground construction area). Aiming to create a masterpiece project of shopping, recreation, dining, entertainment, hotel and modern

business in West Shanghai, Powerlong Group has invited topnotch international designers—The Jerde Partnership to design this project. This

project has put into operation on October 12, 2016. It is also going to accommodate the headquarters of Powerlong Group.

杭州濱江寶龍城位于杭州市濱江區(qū)江南大道，總建筑面積約40萬m

2

，地鐵6

號線誠業(yè)路站上蓋。融合精品購物、休閑娛樂、特色餐飲、高端商務(wù)、藝術(shù)中心、時(shí)

尚居住等功能于一體，品牌組合高端、業(yè)態(tài)豐富、建筑形態(tài)多樣，滿足杭州人的一

站式吃喝玩樂購、商務(wù)、辦公等需求，助力濱江商業(yè)、生活升級！該項(xiàng)目已于2016

年12月24日全面開業(yè)。

Hangzhou Binjiang Powerlong City is located in the Jiangnan Avenue of Binjiang

District, Hangzhou. It has a total construction area of about 400,000 sqm and upper cover of

Metro Line #6 Chengye Road Station . It is designed for shopping, recreation, entertainment,

specialty dining, high-end business, art exhibition and fashionable residential purposes with

a high-end brand portfolio, rich business modes, and diversified architecture forms. The

project will meet the demands of Hangzhou people on one-stop entertainment, residence,

commerce and office, etc., and at the same time, it will help the upgrading of commerce and

life in Binjiang. This project has put into operation on December 24, 2016.

廈門寶龍一城位于廈門東部湖邊水庫片區(qū)，總建筑面積近40萬m

2

，融合精品

購物、商務(wù)辦公、餐飲娛樂等功能為一體，成為品牌聚合高端，業(yè)態(tài)組合豐富，建筑

風(fēng)格經(jīng)典，演繹多元化國際商務(wù)流行趨勢的海西大型高端城市綜合體，購物中心

已于2018年9月30日正式開業(yè)。

Xiamen Powerlong One Mall is located around Hubian Reservoir in the east of

Xiamen and has a total construction area of nearly 400,000 sqm. It is designed for

shopping, commercial, office, dining, entertainment purposes. It has a combo of high-end

brands, diversified business modes and classical architectural styles and is expected to

fully demonstrate diversified international business fashions and become a high-end city

complex in the western coast of the Taiwan Strait. This project has put into operation on

September 30, 2018.

廈門寶龍御湖官邸位于廈門島內(nèi)東部湖邊水庫片區(qū)，占據(jù)一線稀缺湖畔位置。是一個(gè)涵蓋一線湖景別墅、小高層、湖景超高層住宅和

法式風(fēng)情商墅等多層次產(chǎn)品形態(tài)的濱湖頂級人文住區(qū)。

其中超高層奢裝大宅面積198～248m

2

，僅140套，擁有挑高7.5米酒店式入戶大堂；另外3梯2戶的電梯布局，私家電梯可直通入戶；1.3

萬多m

2

歐式皇家園林、5重門禁安防層層守護(hù)，為業(yè)主呈現(xiàn)一個(gè)安全、優(yōu)美的社區(qū)環(huán)境。

寶龍御湖官邸高層大宅全部精裝。全石材地磚，LOW-E中空玻璃、德施曼指紋門鎖，頂級環(huán)保、節(jié)能新風(fēng)系統(tǒng)，美國約克中央空調(diào)、科勒

潔具等國際一線家裝品牌，為業(yè)主創(chuàng)造極致尊貴的名宅居家體驗(yàn)。項(xiàng)目于2015年全部交房。

Xiamen Powerlong Royal Lake Residence is located by the lakeside reservoir area of the east of the Xiamen Island, occupying the top-tier scarce

location. It is a top-tier cultural residence by the lakeside, offering multi-level products, including villas, small high-rise, super high-rise residences

and French style commercial villas with first-class lake views.

Its super high-rise mansions with luxury interior design are 198 ~ 248 sqm, only 140 sets, with a high-rise, 7.5 meters hotel-style lobby. In

addition, the whole building shares three elevators and there are only two residences per floor. There are also private elevators taking owners directly

to home. The project has a European-style royal garden with more than 13,000 sqm. Its security system has 5 access controls, providing owners with

a safe and beautiful community.

High-rise mansions in Powerlong Royal Lake Residence are all finely decorated, using stone tiles, LOW-E insulated glasses, Dessmann

fingerprint lock, the top environmental-friendly, energy-saving fresh air system, American York VRF, Kohler’s sanitary appliances and other

world-class brands, to create the ultimate distinguished home experience for our owners. The project has been fully delivered in 2015.

南京玄武寶龍城位于南京主城?玄武區(qū)紅山新城，周邊2公里內(nèi)四地鐵通達(dá)全城，雙地鐵6、9號線紅山新城站（在建）于此交匯?？偨?/p>

筑面積逾58萬m（含地下建筑面積）。本著塑造精品的理念，寶龍力邀國際頂尖團(tuán)隊(duì)?英國貝諾Benoy建筑美學(xué)精心設(shè)計(jì)，項(xiàng)目涵蓋一站 2

式購物中心、商務(wù)辦公、文化娛樂、高檔住宅、高端公寓集群等于一體，煥新區(qū)域商圈，助推城市繁華升級，重新定義玄武新中芯。

Located in the Hongshan New Town, Nanjing Xuanwu Powerlong City is surrounded by four subways in 2 kilometres that connect the whole

city, with subway lines 6 and 9 intersecting at Hongshan New Town Station (under construction). The total construction area is over 580,000 sqm

(including underground construction area). Based on the concept of building quality products, Powerlong Group has invited Benoy, the top international team from the UK, to carefully design the project, which covers one-stop shopping mall, business office, culture and entertainment, high-end

residence and high-end apartment clusters, renewing the regional business district, helping to upgrade the prosperity of the city and redefining the

new core of Xuanwu district.

寶龍大沽河藝術(shù)村是寶龍地產(chǎn)打造的首個(gè)文化藝術(shù)小鎮(zhèn)項(xiàng)目，更是寶龍地產(chǎn)在“商業(yè)地產(chǎn)+文化”領(lǐng)域的大手筆作品。項(xiàng)目位于青島膠

州大沽河生態(tài)旅游度假區(qū)內(nèi)，東臨沽水，西攬少海，擁有得天獨(dú)厚的自然資源。規(guī)劃上，整個(gè)藝術(shù)村占地超600畝，由寶龍美術(shù)館、歷史文化

商街、寶龍房車基地、藝悅度假酒店、藝術(shù)家村落、寶龍藝墅等為核心共同組成的文化藝術(shù)與休閑旅游國際度假區(qū)。

Powerlong Daguhe Art Village is the first art town project of Powerlong Real Estate and also a masterpiece of Powerlong Real Estate in the field

of “commercial property + culture”. Located in the Daguhe Ecotourism Resort, Jiaozhou, Qingdao, the project faces Dagu River to the east and

Shaohai to the west, boosting great natural resources. As planned, the whole art village covers an area of over 600 mu, forming a cultural, artistic,

entertainment and tourism international resort comprised of such core elements as Powerlong Museum, historical and cultural street, Powerlong RV

Headquarter, Artels+ holiday hotel, Artist village and Powerlong Art Villa.

?？趯汖埑俏挥诤Ｄ献再Q(mào)港省會海口西海岸發(fā)展中軸，尊享千億城市配套，扼守多條城市干道，鄰近港空要塞，特設(shè)環(huán)島高鐵站，暢享

多維路網(wǎng)，便捷通達(dá)島內(nèi)外。

項(xiàng)目依托海南省文化產(chǎn)業(yè)一號工程?規(guī)劃占地6000余畝的環(huán)球100文化旅游度假區(qū)，以及“一大主題樂園+五大城市配套”的規(guī)劃建

設(shè)，斥資百億締造集吃住行、游樂購、休閑、養(yǎng)生于一體的國際大城，未來社區(qū)。以多產(chǎn)業(yè)發(fā)展促進(jìn)產(chǎn)城融合，打造宜居宜業(yè)宜游的活力新城。

Located along the central development axis of the west coast of Haikou, the provincial capital of Hainan Free Trade Port, Haikou Powerlong

City enjoys myriads of city facilities. It is surrounded by a number of city arteries, close to important seaport and airport and neighboring an

high-speed roundabout railway station, thus enjoying a multi-dimensional road network and convenient accessibility within and outside the island.

Supported by the Global 100 Cultural Tourism Resort, which is the No. 1 project of Hainan's cultural industry and planned to cover an area of

more than 6,000 mu, and the planning and construction of "one large theme park + five major city facilities", the project has invested tens of billions

to build an international city and a future community that integrates food, housing, transportation, travel, entertainment, shopping, leisure and

regimen. It aims to promote the integration of industry and city through the development of multiple industries and create a vibrant new city suitable

for living, working and traveling.

海口寶龍城

山東蓬萊寶龍廣場是一座總建筑面積33萬m2

的新中式建筑群落，緊鄰三個(gè)

5A景區(qū)和海水浴場，融合SHOPPING MALL、漫步式商業(yè)街、客棧式酒店公寓、高

端寫字樓、高星級藝珺/藝悅酒店、住宅社區(qū)、蓬萊八仙文化景點(diǎn)等多種業(yè)態(tài)，是極

具特色的旅游商業(yè)綜合體，并于2017年獲評“山東省省級旅游休閑購物街區(qū)”。

With a total construction area of 330,000 sqm, Shandong Penglai Powerlong Plaza is

a modern Chinese style complex near three 5A scenic spots and the beach. It integrates

shopping mall, pedestrian shopping street, inn, high-end office building, high star hotel

Juntels and Artels+ Collection, residence, penglai eight immortals cultural spots and

many other business modes, forming a distinctive complex with both travel and commercial functions. Shandong Penglai Powerlong Plaza was honored Shandong Provincial

Tourism and Leisure Shopping Center in 2017.

舟山海港城位于舟山市政府北側(cè)、新區(qū)CBD的核心位置、總建筑面積約33萬m

2

，是聯(lián)合寧波豪宅巨匠雅戈?duì)栔脴I(yè)重金打造的城市地標(biāo)

級綜合體。集精品購物、商務(wù)辦公、特色餐飲、休閑娛樂、時(shí)尚居住、公園休閑等全能業(yè)態(tài)于一體，以舟山前所未有的“1+N”全新生活模式，引

領(lǐng)舟山新時(shí)代，助力城市升級。本案購物中心已于2021年6月正式開業(yè)。

With a total floor area of 330,000 sqm, ZhouShan Harbour City is located to the north of Zhoushan City Hall and in the heart of the CBD in the

New District. It is a landmark city complex jointly developed by Powerlong and Youngor Property, a leading mansion developer in Ningbo. This

project covers all functions, including boutique stores, business offices, special diners, leisure and entertainment, stylish residences and parks. It will

create a new unprecedented “1+N” living mode in Zhoushan to lead the new era and help upgrade the city. This project has put into operation on

June, 2021.

杭州城西寶龍廣場位于“中國硅谷”?未來科技城核心區(qū)域，與杭州繞城高速、杭徽高速出入口緊密相連，臨近3/5號線雙線地鐵，可

第一時(shí)間暢達(dá)杭州主流商圈。斥資150億投資的杭州西站（在建）樞紐加速登臨，新機(jī)場（規(guī)劃）落址，助力板塊起飛。項(xiàng)目總建筑面積約35萬m

2

，

涵蓋寫字樓、購物中心、雙鑰匙資產(chǎn)等多元業(yè)態(tài)，約7.2萬方自持高端購物中心，為未來科技城打造一座未來芯、商業(yè)芯、生活芯。

Located at the heart of the Future Sci-Tech Town – China’s Silicone Valley, Hangzhou Chengxi Powerlong Plaza is closely connected to the

entrances of Hangzhou Belt Expressway and Hangzhou – Huizhou Expressway, adjacent to Subway Lines 3 and 5, and a stone's throw away from

the main business districts in Hangzhou. This area will flourish after the completion of the Hangzhou West Railway Station (under construction) with

an investment of RMB15 billion and a new airport (planned). The project has a total building area of about 350,000 sqm, covering diversified

business modes such as office building, shopping mall, and dual-key asset. The self-owned high-end shopping mall covers an area of about 72,000

sqm. It will become a future center, business center and living center for the Future Sci-Tech Town.

寧波寶龍一城，全國第二座寶龍一城，位于鄞州南部商務(wù)區(qū)CBD核心，3號線地鐵上蓋，總建筑面積約54萬m

2

，寶龍以前瞻性眼光，邀請

全球頂尖景觀設(shè)計(jì)團(tuán)隊(duì)?AECOM擔(dān)綱設(shè)計(jì)，融合品質(zhì)奢宅、地標(biāo)商務(wù)、精品購物、休閑娛樂、文化藝術(shù)等功能于一體，讓寧波中心生活再

進(jìn)階，啟幕世界格局下的寧波全新生活范式。

As the second Powerlong One Mall nationwide, Ningbo Powerlong One Mall is located at the core of Yinzhou Southern Business District and

above the Metro Line #3 and has a total construction area of about 540,000 sqm. With a forward-looking vision, Powerlong Group has invited the

world's topnotch landscape design team AECOM for the design of the project as a merger of quality and luxurious living, landmark business,

boutique shopping, leisure, entertainment, culture and art with an aim to further upgrade the urban life in downtown Ningbo and initiate a brand-new

life style in Ningbo in light of the global trend.

寧波鄞州寶龍廣場位于主干道錢湖北路與嵩江中路交叉口，西臨錢湖北路，南鄰嵩江中路，北依環(huán)城南路快速路，杭甬高速大朱家出

入口，便捷到達(dá)寧波各市縣、各區(qū)域，直達(dá)滬杭。地鐵3號線錢湖北路站與寶龍廣場無縫對接，是商圈內(nèi)距離地鐵口最近、通道最多、唯一通

車的商業(yè)廣場。

寧波鄞州寶龍廣場總占地4.5萬方，建面約13.4萬方，由輕奢主題MALL（A館）、親子主題MALL（B館）、餐飲主題MALL(C館)、精英公館-瓏

寓4大部分組成。定位全齡段消費(fèi)客群：年輕家庭消費(fèi)群體、中高端消費(fèi)力人群、商務(wù)辦公客群、學(xué)生客群等精準(zhǔn)人群，包括高端社區(qū)30多

個(gè)、20多所大中專院校、超100座寫字樓，覆蓋約50萬精英人群，近100萬常住人口。該項(xiàng)目已于2019年12月全面開業(yè)。

Located at the intersection of two main roads, Qianhu North Road and Songjiang Middle Road, Ningbo Yinzhou Powerlong Plaza is close to

Qianhu North Road to the west, Songjiang Middle Road to the south, South Ring Road to the north, and the Dazhujia entrance of Hangzhou – Ningbo

Expressway, thus conveniently connecting with all counties and districts within Ningbo as well as Shanghai and Hangzhou. Seamlessly connected

with Qianhu North Road Station of Subway Line 3, Ningbo Yinzhou Powerlong Plaza is the only commercial plaza opened to traffic in the business

district, and it is also the closest to the subway station and has the most passages.

Covering a floor area of 45,000 sqm and a building area of 134,000 sqm, Ningbo Yinzhou Powerlong Plaza is composed of four parts: entry

luxury themed mall (Mall A), parent-child themed mall (Mall B), food and beverage themed mall (Mall C) and elite mansion Long Apartment. It is

targeting at consumers of all ages: young families, people with mid- to high-end spending power, office workers and students. They are coming from

over 30 high-end communities, over 20 universities and colleges and over 100 office buildings. About 500,000 elites and a resident population of

near 1 million people are covered. The project has fully opened in December 2019.

PUTUO

普陀寶龍?zhí)斓匚挥谑澜鐫O港沈家門，項(xiàng)目親依普陀山、緊鄰半升洞、毗鄰沈家門夜排擋，接駁海底隧道。普陀寶龍?zhí)斓亓ρ澜珥敿鈭F(tuán)

隊(duì)?美國捷得國際建筑師事務(wù)所精心設(shè)計(jì)，將沈家門獨(dú)特鮮明的人文風(fēng)情和文化底蘊(yùn)濃縮進(jìn)建筑風(fēng)格，打造沈家門最大體量的半開放式

體驗(yàn)商業(yè)街區(qū)形態(tài)，集餐飲、購物、休閑、娛樂于一體，填補(bǔ)區(qū)域內(nèi)大型商業(yè)空白，聯(lián)合政府漁港小鎮(zhèn)建設(shè)，為沈家門劃時(shí)代。

作為普陀商業(yè)標(biāo)桿，項(xiàng)目擁有超高自持比，引入4萬方藝悅高端酒店，提供高端全方位服務(wù)，提升區(qū)域高品質(zhì)客流，入住游客為商鋪帶

來源源不斷的客流，同時(shí)配備約3萬方商業(yè)街區(qū)，經(jīng)營業(yè)態(tài)互補(bǔ)，互相導(dǎo)入消費(fèi)客流，確保商業(yè)長期旺場。

Located in Shenjiamen, one of the world fishing ports, the Project is close to Mount Putuo, Banshengdong and Shenjiamen night stalls, and

connected to the undersea tunnel. Jerde Partnership, the world's topnotch team, was invited to design the project in consideration of the unique and

distinctive humanistic charms and cultural aspects of Shenjiamen with an aim to develop the largest-scale half-open commercial block of Shenjiamen for dining, shopping, leisure and entertainment purposes. It is expected to become the first large-scale local commercial complex and an

epoch-making project of Shenjiamen through its cooperation with the government on the development of a small fishing port.

As a commercial benchmark in Putuo District, the Project has an ultra-high self-holding ratio and has introduced the 40,000 sqm high-end hotel

ARTELS+

. The hotel provides high-end all-round services and brings a continuous flow of high-quality customers to the stores. At the same time,

the project is equipped with a 30,000 sqm commercial area. The two complementary business modes can import consumption flow for each other to

ensure a long-term commercial prosperity.

普陀寶龍?zhí)斓?/p>

臺州寶龍城坐落于臺州商業(yè)文明發(fā)祥地、千億“一江兩岸”規(guī)劃開篇之作的葭沚水城區(qū)域，于臺州市中心匠造堪比上海新天地的繁華

中心與家族傳承大宅?？偨ㄖ娣e約34萬m2

，集約8萬m2潮流購物中心、約2萬m2傳統(tǒng)文化商街、美學(xué)藝術(shù)中心、寶龍華府奢宅于一體。以臺

州前所未有的國際化消費(fèi)體驗(yàn)與劃時(shí)代的名門闊府，于“一江兩岸”時(shí)代浪潮鰲頭，傳承葭沚千年商業(yè)文明，再造當(dāng)代美學(xué)生活。

Located at Jiazhi Watertown – the birthplace of the commercial civilization in Taizhou as well as the first project of the Two Sides of One River

with an investment of more than RMB 100 billion, Taizhou Powerlong City aims to become a bustling hub and family heritage mansion comparable

to Shanghai Xintiandi in the heart of Taizhou. Covering a total building area of about 340,000 sqm, it gathers together 80,000 sqm of fashion

shopping mall, 20,000 sqm of traditional cultural street, aesthetic art center and the luxury residence Powerlong Metropolis. With the unprecedented

international consumption experience and epoch-making mansion in Taizhou, the project comes out on top in the Two Sides of One River era,

inherits thousand-year commercial civilization of Jiazhi and re-creates the contemporary aesthetic life.

珠海高新寶龍城，寶龍地產(chǎn)大灣區(qū)首作，落子珠海高新區(qū)核芯腹地，臨近深中通道（在建）、深珠通道（規(guī)劃）、珠海北站、金琴快線、興業(yè)

快線等主要城際交通干道，打造粵港澳“一小時(shí)都會圈”?？偨ㄖ娣e約40萬m2，集購物中心、甲級寫字樓、五星級酒店、藝術(shù)中心、濱水商業(yè)

街、生態(tài)美宅于一體，不僅是珠海高新區(qū)首個(gè)大型商業(yè)綜合體項(xiàng)目，更是區(qū)域繁華名片，全面革新高新區(qū)生活方式。

As the first project of Powerlong Real Estate in the Greater Bay Area, Zhuhai Gaoxin Powerlong City is located at the heart of Zhuhai Hi-tech

Area, adjacent to ShenZhen-ZhongShan Bridge (under construction), ShenZhen-ZhuHai Bridge (under planning), Zhuhai North Railway Station,

Jinqin Expressway, Xingye Expressway and other main intercity roads, aiming to build an “one-hour metropolis circle” connecting Guangdong,

Hong Kong and Macao. With a total building area of about 400,000 sqm, the project gathers together the shopping mall, Class A office building,

5-star hotel, art center, waterfront commercial street and eco-residence. It is not only the first large commercial complex in the Zhuhai Hi-tech Area,

but also the miniature of district prosperity that reforms the lifestyle of the Hi-tech Area as a whole.

珠海金灣寶龍城，位于珠海西部中心城綜合交通樞紐板塊，國際規(guī)劃高起點(diǎn)，是未來珠海新中心。項(xiàng)目作為區(qū)域內(nèi)首個(gè)58萬m2

超大體

量城市綜合體，集萃城市的萬千寵愛于一身，大大的改善和提升了城市的商業(yè)配套級別，為珠海人帶來全新的生活方式體驗(yàn)。

Located at the comprehensive transportation hub in Western City Center of Zhuhai, Zhuhai Jinwan Powerlong City has a high start point of

international planning and is the future new center of Zhuhai. As the first 580,000 sqm super-large volume city complex in the district, the project

has been cosseted by the whole city, significantly improving and elevating the level of the city’s commercial facilities and bringing a brand new

lifestyle experience for people in Zhuhai.

上海寶楊寶龍廣場是2017年寶龍地產(chǎn)布局上海的重要標(biāo)桿項(xiàng)目之一。項(xiàng)目位

于寶山區(qū)濱江新城牡丹江路商圈，緊鄰軌交3號線寶楊路站地鐵口，項(xiàng)目鄰近吳淞

創(chuàng)新城?國家級產(chǎn)業(yè)規(guī)劃，高起點(diǎn)打造城市副中心。項(xiàng)目總建筑面積約27萬m

2

，

業(yè)態(tài)涵蓋高端購物中心、風(fēng)情商業(yè)街、標(biāo)準(zhǔn)寫字樓、全球首家MUJI概念公寓及精品

酒店，是區(qū)域內(nèi)高端一站式消費(fèi)體驗(yàn)中心。項(xiàng)目已于2019年12月開業(yè)。

Shanghai Baoyang Powerlong Plaza is one of the important benchmark projects of

Powerlong in Shanghai in 2017. The project is located in Mudanjiang Road shopping

district, Binjiang New City, Baoshan District, close to the Bao Yang Road Station of Metro

Line #3 . The project is adjacent to Wusong innovation city - a national industrial planning,

building a sub center of the city from a high starting point. The total construction area of the

project is about 270,000 sqm, covering high-end shopping centers, commercial street,

standard office buildings, the world first MUJI concept apartment and art hotel. It is a

high-end one-stop consumer experience center in the region. The project has been opened

in December 2019.

國家級科創(chuàng)中心旁

beside the national science

and Technology Innovation Center

青浦寶龍廣場東至崧泉路，南至沈家橋界涇港，西至匯金路，北至秀源路，緊鄰

匯金路地鐵站。擁有購物中心、開放式主題商業(yè)街、酒店、公寓、辦公等產(chǎn)品。青浦寶

龍廣場將以地鐵上蓋的優(yōu)勢，極大提升整體區(qū)域的商業(yè)氛圍。項(xiàng)目已于2018年9月

全面開業(yè)。

Qingpu Powerlong Plaza borders Songquan Road on the east, Shenjiaqiao Jiejinggang

on the south, Huijin Road on the west and Xiuyuan Road on the north and is in the close

proximity of Huijin Road Metro Station. This project include a shopping center, an open

theme commercial street,hotel,apartment,office buildings and other facilities. Capitalizing

on its unique advantages of proximity to the metro facilities, this project is expected to

substantially improve the general commercial environment of the region. This project has

put into operation in September, 2018.

寶龍商業(yè)自2007年開始向零售商業(yè)物業(yè)的開發(fā)商、租戶及業(yè)主提供商業(yè)運(yùn)營服務(wù)，是為數(shù)不多的擁有管理多元化零售商業(yè)物業(yè)組合

專長及能力的中國商業(yè)運(yùn)營服務(wù)供應(yīng)商之一。2019年12月30日，寶龍商業(yè)管理控股有限公司在香港聯(lián)合交易所主板成功上市（股票代碼

HK.9909），成為港股市場第一家商業(yè)管理公司，并獲納入“MSCI中國小型股指數(shù)”及港股通名單。

In 2007, as one of the few Chinese commercial operation service providers with expertise and capabilities in managing diversified retail

commercial property portfolios, Powerlong Commercial began to provide commercial operation service for developers, tenants and owners of retail

commercial properties. On December 30, 2019, Powerlong Commercial Management Holdings Limited （HK.9909）went public with its shares

listed on the Main Board of Hong Kong Stock Exchange, becoming the first commercial management company in the Hong Kong stock market，

and has been included in the "MSCI China Small Cap Index" and the list of Hong Kong stock connect business.

寶龍商業(yè)通過旗下「寶龍一城」、「寶龍城」、「寶龍廣場」及「寶龍?zhí)斓亍顾膫€(gè)品牌為業(yè)主、商戶、消費(fèi)者提供專業(yè)的商業(yè)運(yùn)營服務(wù)。2020年

7月，寶龍成功收購浙江星匯商業(yè)管理有限公司60%股權(quán)，進(jìn)一步聚焦和鞏固長三角地區(qū)的領(lǐng)先地位，也是品牌管理輸出的一個(gè)里程碑。目

前，公司及旗下公司已布局超140個(gè)項(xiàng)目，累計(jì)已開業(yè)項(xiàng)目近90個(gè)，其中輕資產(chǎn)管理項(xiàng)目超30個(gè)；已簽約商業(yè)管理面積超1400萬平米。寶龍

商業(yè)亦向住宅物業(yè)、辦公大樓及服務(wù)式公寓提供物業(yè)管理服務(wù)，已簽約住宅物業(yè)管理面積超2900萬平方米 。

Powerlong Commercial provides professional commercial operation services through four series of commercial realty projects, Powerlong One

Mall, Powerlong City, Powerlong Plaza and Powerlong Land. In July 2020, Powerlong Commercial successfully acquired 60% equity interest in

Zhejiang Xinghui Commercial Management Company Limited, further focusing and consolidating its leading position in the Yangtze River Delta

region and marking a milestone in brand management output. Up to now, the Company, together with its subsidiaries, has laid out more than 140

projects with a total of more than 90 projects opened (including more than 30 third-party projects) and more than 14 million sqm of contracted

commercial space under its management. It also provides property management service for residential properties, office buildings and serviced

apartments with over 29 million sqm of contracted residential property under its management.

寶龍商業(yè)遵循經(jīng)濟(jì)發(fā)展、區(qū)域特點(diǎn)、消費(fèi)形態(tài)等商業(yè)規(guī)律，在提升當(dāng)?shù)厣虡I(yè)環(huán)境，優(yōu)化地區(qū)商業(yè)品質(zhì)的同時(shí)，更為消費(fèi)者提供了全新都

會生活方式。憑借強(qiáng)大的企業(yè)綜合實(shí)力，寶龍商業(yè)多年獲評“中國商業(yè)地產(chǎn)5強(qiáng)企業(yè)”、“中國房地產(chǎn)開發(fā)企業(yè)商業(yè)地產(chǎn)綜合實(shí)力10強(qiáng)”，旗下

“寶龍廣場”品牌，已連續(xù)十一年獲評“中國商業(yè)地產(chǎn)項(xiàng)目品牌價(jià)值十強(qiáng)”。

寶龍商業(yè)匯聚行業(yè)高端精英人才，超4000人的專業(yè)經(jīng)營團(tuán)隊(duì)擁有著豐富的管理經(jīng)驗(yàn)并具備穩(wěn)定的運(yùn)營能力，亦是行業(yè)中較少的擁有

多形態(tài)購物中心及商業(yè)街運(yùn)營與管理經(jīng)驗(yàn)的團(tuán)隊(duì)。

According to the commercial rules including economic development level, regional features and consumption modes, Powerlong Commercial

provides a new metropolitan lifestyle to local consumers while elevating the local commercial environment and optimizing the regional commercial

quality. Powerlong Commercial was repeatedly awarded the Top 5 China Commercial Real Estate Developer and the Top 10 of China Commercial

Real Estate Developers. In addition, the Powerlong Plaza brand has been awarded the Top 10 Brands of China Commercial Real Estate with Highest

Brand Value for 11 successive years.

Powerlong Commercial attracts high-end elites in the industry. Its professional operational team, which is made up of over 4,000 members, has

rich management experience and stable operating capabilities, and it is also one of the few teams with the operation and management experience of

polymorphic shopping centers and commercial streets in the industry.

秉承共生共贏的企業(yè)價(jià)值觀，寶龍商業(yè)立足商家利益，積極換位思考，注重持續(xù)戰(zhàn)略聯(lián)盟，目前已合作品牌超5000家，擁有超10000個(gè)

商戶品牌庫，其中戰(zhàn)略合作品牌逾140家。雙方相互信任和支撐，共同維護(hù)和提升品牌質(zhì)量，促進(jìn)持久旺盛的經(jīng)營。

寶龍商業(yè)自2018年攜手騰訊建立戰(zhàn)略合作關(guān)系，聯(lián)合發(fā)布「紐扣計(jì)劃」，以此為起點(diǎn)，寶龍商業(yè)持續(xù)強(qiáng)化科技賦能，推動(dòng)產(chǎn)業(yè)數(shù)字化進(jìn)

程，打造“智慧商業(yè)”。2020年年末，已完成會員、商戶、商管三大程式即寶龍悠悠、寶龍商+、PMS系統(tǒng)的初步聯(lián)動(dòng)，并成功首發(fā)微信及支付寶

雙通道“支付即積分”功能，并在悠悠小程序內(nèi)實(shí)現(xiàn)“直播+購物”閉環(huán)，使商戶與消費(fèi)者保持密切溝通，促進(jìn)線下成交量。與騰訊共同研發(fā)商

業(yè)地產(chǎn)業(yè)首個(gè)資產(chǎn)數(shù)據(jù)3D可視化項(xiàng)目，讓傳統(tǒng)經(jīng)營通過新技術(shù)的賦能而煥發(fā)出全新生機(jī)，推進(jìn)商業(yè)數(shù)字化。

2021年5月，寶龍商業(yè)與騰訊再度增資，加碼布局智慧商業(yè)，將投

資面向行業(yè)與市場的商業(yè)科技平臺，將加速聯(lián)合研發(fā)，為客戶提供更好

的個(gè)性化服務(wù)，走向智慧商業(yè)的前沿，為行業(yè)的科技創(chuàng)新進(jìn)步再助一臂

之力。在智慧商業(yè)生態(tài)圈中，寶龍商業(yè)和騰訊期望開拓更廣闊發(fā)展前

景、為用戶提供更好的服務(wù)、孵化出更新穎的商業(yè)模式，從而通過提高

商業(yè)增長力為行業(yè)創(chuàng)造更多價(jià)值。

“紐扣計(jì)劃”是寶龍商業(yè)打造面向行業(yè)的商業(yè)數(shù)字化創(chuàng)新應(yīng)

用，寶龍商業(yè)于2019年與騰訊戰(zhàn)略合作設(shè)立合資公司?寶申

科技，通過騰訊的云計(jì)算、微信支付、小程序、AI、位置服務(wù)

(LBS)、LOT等技術(shù)能力，讓傳統(tǒng)經(jīng)營通過新技術(shù)的賦能而煥發(fā)

出全新生機(jī)，推進(jìn)商業(yè)數(shù)字化。

Adhering to the company value of coexistence and mutual win, Powerlong Commercial safeguards the merchants’ interests, actively puts itself

in their shoes and aims to build a sustainable strategic alliance. It has cooperated with over 5,000 brands so far and owns a brand pool consisting of

over 7,100 merchants, including over 140 strategic partners. Mutual trusts and mutual supports are established between both parties to maintain and

improve the brand quality and drive the long-term prosperity.

After establishing a strategic partnership with Tencent in 2018 and

jointly launching the New Commerce Program, Powerlong Commercial has

continued to strengthen empowerment with technology, drive the industrial

digital transformation and build the “intelligent commerce”. The initial

linkage of the membership app UOU, the merchant app MALL PLUS and

the commercial management app PMS system was completed at the end of

2020. Moreover, the "payment as point" function in the dual channels of

WeChat and Alipay was successfully launched. The "Live Streaming +

Shopping" closed loop is achieved within the UOU applet, enabling

merchants to maintain close communication with consumers and promoting

offline sales. With the first 3D visualization project of asset data in the

commercial real estate industry jointly developed with Tencent, the

traditional operation is empowered by new technologies and revitalized,

thus promoting the commercial digitalization.

In May 2021, Powerlong Commercial and Tencent increased their

investment again to strengthen the layout of smart commerce, targeting the

commercial technology platform for industry and market, which will

accelerate joint research and development to provide better personalized

services to customers, move towards the forefront of smart commerce, and

provide another boost to the progress of technological innovation in the

industry. In the smart business ecosystem, Powerlong Commercial and

Tencent expect to open up broader development prospects, provide better

services to users and incubate more innovative business models, thereby

creating more value for the industry by enhancing business growth.

放眼未來，寶龍商業(yè)將繼續(xù)以商業(yè)運(yùn)營為主營業(yè)務(wù)，不斷深化拓展多元化的服務(wù)，以創(chuàng)新發(fā)展模式，構(gòu)筑全方位的商業(yè)物業(yè)管理平臺，努

力成長為區(qū)域商業(yè)地產(chǎn)前3強(qiáng)。公司計(jì)劃至2025年實(shí)現(xiàn)在管項(xiàng)目150個(gè)，其中長三角實(shí)現(xiàn)在管項(xiàng)目100個(gè)，按照“點(diǎn)-線-面-體”的邏輯重點(diǎn)打造

“寶龍商業(yè)生態(tài)”，科技能力打造數(shù)據(jù)內(nèi)核，最終實(shí)現(xiàn)線上、線下、跨界等多維立體融合，形成自循環(huán)的商業(yè)生態(tài)，創(chuàng)造更廣闊的價(jià)值空間。

In the future, Powerlong Commercial will maintain the commercial operation as its main business, continuously drill down and expand diversified services, build an all-around commercial property management platform with the innovative development mode, and strive to become one of

the top three commercial operators in the area. As planned, the company will be managing 150 operating projects by 2025, including 100 projects in

the Yangtze River Delta. Powerlong Commercial will focus on building a "Powerlong commercial ecology" by following the logic of "point - line

- plane - space" and utilize our technological capabilities to create a data core, ultimately realizing the multi-dimensional integration of online, offline

and cross-border channels, forming a self-circulating commercial ecology and creating a broader value space.

寶龍集團(tuán)依托三十多年來積累的雄厚實(shí)力，積極布局文化藝術(shù)及酒店產(chǎn)業(yè)，促進(jìn)產(chǎn)業(yè)融合發(fā)展，打造獨(dú)特文旅品牌名片。寶龍文旅集團(tuán)立

足當(dāng)前市場對文化旅游的多元需求，以“藝術(shù)+酒店”為驅(qū)動(dòng)力，整合產(chǎn)業(yè)資源，協(xié)同發(fā)展，布局文化藝術(shù)、酒店旅游、長租公寓等多領(lǐng)域，致力于

“讓藝術(shù)融入生活，推動(dòng)文旅產(chǎn)業(yè)發(fā)展”。旗下?lián)碛形幕囆g(shù)、酒店建設(shè)、酒店運(yùn)營、租賃資產(chǎn)管理運(yùn)營等業(yè)務(wù)版塊。

Based on over 30 years’ development foundation, Powerlong Group has arranged the culture and hotel industry for several years, and promoted

the integrated development of the two industries actively, which resulted in a unique brand card of Powerlong. Taking the diverse needs of consumers

into consideration, Powerlong Culture & Hotel Group takes "Art + Hotel" as the driving force, integrates industrial resources and devotes to achieve

coordinated development. Powerlong Culture & Hotel Group contains business segments including culture and art, hotel construction, hotel

operation and leased asset management, and strives to "Integrate art into life and promote the development of cultural tourism industry".

寶龍文旅集團(tuán)旗下文化藝術(shù)版塊以傳承中華文明，推動(dòng)文化藝術(shù)為己任，深度布局文化產(chǎn)業(yè)，形成了包括公益文化事業(yè)、收藏與藝術(shù)品創(chuàng)

作、藝術(shù)品經(jīng)營在內(nèi)的立體全方位文化產(chǎn)業(yè)鏈，涵蓋寶龍藝術(shù)中心、言午畫廊、寶龍畫院等文化藝術(shù)機(jī)構(gòu)，同時(shí)發(fā)起打造了“寶龍藝術(shù)大獎(jiǎng)”等

品牌藝術(shù)活動(dòng)。

寶龍文旅集團(tuán)旗下藝術(shù)機(jī)構(gòu)同時(shí)提供多元化的藝術(shù)教育活動(dòng)，致力于成為藝術(shù)與文化的交流中心，為公眾提供藝術(shù)知識和美術(shù)教育等學(xué)

習(xí)平臺，承擔(dān)起引導(dǎo)、教育、展示藝術(shù)，讓觀眾感知藝術(shù)的社會重任。

Culture & Art section of Powerlong Culture & Hotel Group sees inheriting Chinese civilization and promoting contemporary culture as its prime

goal. In deep layout of cultural industries, Powerlong Culture & Art consists of Powerlong Art Center, XU Gallery, Powerlong Art Academy, etc.,

and forms a full-ranged industry chain, covering various aspects from charities, artworks collection and creation, commercial operations, etc.At the

same time, it initiated and created brand art activities such as "Powerlong Art Award".

The culture institutions of Powerlong Culture & Hotel Group offer a wide range of art education activities. It has become an exchange center

for art and culture, and an education platform for art knowledge, shouldering the social responsibility of guiding, educating, displaying art, and

improving the public’s art appreciation.

寶龍文旅

POWERLONG

CULTURE & HOTEL

文化藝術(shù)發(fā)展

CULTURE & ART

項(xiàng)目介紹

PROJECT INTRODUCTION

寶龍美術(shù)館坐落于上海，并于青島設(shè)立分館。寶龍美術(shù)館是在寶龍集團(tuán)董事局主席許健康先生提出“弘揚(yáng)傳統(tǒng)文化精髓、推動(dòng)當(dāng)代藝術(shù)發(fā)

展”的精神指導(dǎo)下創(chuàng)辦的，是集中展示近現(xiàn)代及當(dāng)代藝術(shù)的綜合性美術(shù)館。寶龍美術(shù)館的創(chuàng)立目的是讓更多人民群眾領(lǐng)略文化魅力，通過對美

的欣賞陶冶人的情操，啟迪人的心智，提升人的內(nèi)涵，樹立更高的理想追求。作為一家民營非營利美術(shù)館，寶龍美術(shù)館著力于通過藝術(shù)展覽、學(xué)

術(shù)交流、公共教育等全方面活動(dòng)形式，讓美術(shù)館成為最佳的文化藝術(shù)展示和交流平臺。

Powerlong museum (“the Museum”) is located in Shanghai and has a branch in Qingdao. Powerlong Museum is founded based on the vision,

“Promote traditional Chinese culture and stimulate Chinese contemporary art”, given by Mr. Xu Jiankang, Chairman of Board of Directors of Powerlong Group. The Museum, established as a comprehensive one, is devoted to modern and contemporary art. Its mission is to guide the public to

appreciate art, to cultivate their aesthetic consciousness, to establish a higher spirit. As a non-profit private museum, Powerlong Museum focuses on

organizing art exhibitions, academic events, mass education activities, etc. These programs shall reveal the Museum as the best platform for cultural

exchange and communication.

書藏樓美術(shù)館

SHUCANG's Collection Museum

書藏樓是寶龍集團(tuán)旗下專業(yè)典藏機(jī)構(gòu)。機(jī)構(gòu)以收藏、研究、傳承中國傳統(tǒng)和當(dāng)代的藝術(shù)精品為目標(biāo)。在書藏樓的收藏品中，各類藝

術(shù)精品層出不窮，其中不乏舉世公認(rèn)的名家名作。寶龍美術(shù)館書藏樓珍藏展的作品皆選自書藏樓所藏作品。目前于福建晉江設(shè)立書藏

樓美術(shù)館。

As a unit of professional expert in Powerlong Group, SHUCANG’s Collection mainly collects and studies Chinese traditional and modern art

masterpieces, to inherit Chinese traditional culture. Its recent collection comprises a multitude of masterpieces, including renowned paintings of

maestros. At present, SHUCANG’s Collection Museum has been set up in Jinjiang, Fujian Province.

藝術(shù)藏品 關(guān)山月《俏不爭春》

言午畫廊以推動(dòng)亞洲當(dāng)代藝術(shù)為己任，積極引進(jìn)具有當(dāng)代性和國際性的高品質(zhì)展覽、推薦和扶持新銳藝術(shù)家和富有創(chuàng)新精神的藝術(shù)

項(xiàng)目。并佐以高度專業(yè)與質(zhì)量的自我要求,打造出藝術(shù)和收藏領(lǐng)域所肯定的畫廊品牌。言午畫廊致力于國際化、多元化的藝術(shù)交流,在全球

化的語境中探尋“東方”與“西方”、“傳統(tǒng)”與“現(xiàn)代”之間一脈相承的內(nèi)在線索。希望把更多高品質(zhì)的藝術(shù)家及作品推薦給廣大的藝術(shù)愛好

者和收藏家。目前設(shè)立于上海、杭州、廈門、珠海、南京、臺州。

XU Gallery is committed to promoting contemporary art in Asia, organizing and introducing world class contemporary and international

exhibitions, as well as supporting and sponsoring emerging artists and innovative art projects. As a young and ambitious gallery, XU Gallery aspires

to carve out a platform for art presentation as well as art collection. XU Gallery is devoted to facilitating the exchanges of culture and arts and

promoting the diversity of artistic practice and development. It endeavors to explore further into the inherent connections between East and West,

traditional and modern, and to make art and artistic experience more accessible to collectors and art lovers. Currently, XU Gallery is located in

Shanghai, Hangzhou, Xiamen, Zhuhai, Nanjing and Taizhou.

寶龍藝術(shù)中心是以藝術(shù)消費(fèi)為核心的多元空間，目前設(shè)立于上海、杭州、廈門、珠海、南京、臺州等。寶龍藝術(shù)中心依托于各地寶龍購物中

心，以城市的發(fā)展為出發(fā)點(diǎn)，融合當(dāng)代藝術(shù)和跨界創(chuàng)意，呈現(xiàn)多元化的藝術(shù)及創(chuàng)作，提供空間進(jìn)行全方位藝術(shù)文化合作，激發(fā)大眾的文化品位

與視野。藝術(shù)中心將在與公眾的互動(dòng)中，發(fā)掘新興的藝術(shù)力量，推動(dòng)當(dāng)代藝術(shù)的成長與發(fā)展；與國內(nèi)外頂尖藝術(shù)家、藝術(shù)機(jī)構(gòu)、劇場、畫廊、工作

室保持緊密的合作與交流，逐步建構(gòu)成既具有本土特色又具專業(yè)化、國際化水準(zhǔn)的獨(dú)立藝術(shù)機(jī)構(gòu)。

Located in Shanghai, Hangzhou, Xiamen, Zhuhai, Nanjing and Taizhou, Powerlong Art Center is a commercial platform focusing on diversified

arts operations and activities. Leveraging Powerlong Shopping Mall all over China, which are expanding rapidly with important cities, Powerlong

Art Center blends modern arts and boundary-less innovation, presents arts and creativities multiple forms, provides spaces for various arts and

cultures to cooperate. Hence, to enhance the cultural taste and horizon of the society. By interacting with the society, Powerlong Art Center explores

new art potentials, drives the growth of modern arts, aims to gradually develop into an independent Arts Organization at a professional and international height with local features through cooperation and exchange with worldwide topnotch artists, workshops, theaters, galleries and studios.

上海寶龍藝術(shù)中心

SHANGHAI POWERLONG ART CENTER

言午畫廊

XU GALLERY

藝術(shù)藏品 傅抱石 《蝶戀花》

寶龍藝術(shù)大獎(jiǎng)由寶龍文旅集團(tuán)旗下文化藝術(shù)版塊發(fā)起，旨在表彰當(dāng)代最具代表性的藝術(shù)家，鼓勵(lì)多語境表達(dá)下的優(yōu)秀藝術(shù)創(chuàng)作

與探索。寶龍藝術(shù)大獎(jiǎng)以專業(yè)評選為核心，實(shí)行以專家、藝術(shù)院校、藝術(shù)機(jī)構(gòu)為學(xué)術(shù)支撐的評審機(jī)制；以藝術(shù)價(jià)值為導(dǎo)向，創(chuàng)建以自主

參選、推薦、公開評閱、甄選、獎(jiǎng)項(xiàng)鼓勵(lì)、展覽展示、市場宣傳為基本內(nèi)容的全面征集和推廣體系；形成囊括藝術(shù)家、藝術(shù)收藏者、藝術(shù)

院校、藝術(shù)機(jī)構(gòu)等多元構(gòu)成共同發(fā)展的藝術(shù)生態(tài)；致力于成為發(fā)掘、扶持、提升藝術(shù)家的藝術(shù)品牌。

寶龍畫院是以繪畫藝術(shù)創(chuàng)作與研究為主體，由著名畫家、學(xué)者領(lǐng)銜，并匯集了一批全國優(yōu)秀青年藝術(shù)家的機(jī)構(gòu)。寶龍畫院依托寶

龍文旅集團(tuán)平臺優(yōu)勢，為廣大學(xué)者、青年藝術(shù)家提供專業(yè)的交流平臺與創(chuàng)作環(huán)境，以激勵(lì)他們創(chuàng)作出更多的精品力作。

Sponsored by Culture & Art section of Powerlong Culture & Hotel Group, the Powerlong Art Award recognizes the most representative contemporary artists and encourages outstanding art creation and exploration under multi-context expression. With professional appraisal standard as its

core, the Powerlong Art Award implements a professional judging panel, which consists of domain experts, art schools and art institutions. By being

art value-oriented, PAA has created a comprehensive collection and promotion system including voluntary participation, recommendation, public

review, selection, awards, exhibition and display, as well as marketing. An ecology of art has been formed wherein the artists, collectors, academies

and institutions able to develop shoulder to shoulder. PAA is aimed to be an art brand that discovers, supports and improves artists.

Led by famous painters and scholars, Powerlong Art Academy brings together a group of outstanding young artists in China, focuses in painting

art researches and creation. Leveraging Powerlong Culture & Hotel Group’s integrated platform, Powerlong Art Academy provides a professional

environment as a seedbed of creative inspirations. Thus, this encourage more masterpieces of the time.

榮譽(yù)展示 HONORS DISPLAY

寶龍集團(tuán)2001年涉足酒店業(yè)，以“傳承傳統(tǒng)文化，扶植年輕藝術(shù)新銳，創(chuàng)造藝術(shù)社區(qū)”為目標(biāo)，深耕酒店行業(yè)。寶龍文旅集團(tuán)下酒店版塊與

多家國際知名酒店管理集團(tuán)合作，擁有廈門W酒店、上海閔行寶龍艾美酒店、廈門寶龍鉑爾曼大酒店、上海寶龍麗笙酒店、太倉寶龍福朋喜來登

酒店等多家國際品牌高星級酒店；同時(shí)自創(chuàng)藝術(shù)品牌酒店?寶龍藝術(shù)酒店。

截至目前，寶龍文旅集團(tuán)擁有開業(yè)運(yùn)營酒店23家，自持籌建酒店近20家，總運(yùn)營面積超49萬平方米，總客房數(shù)近5000間。寶龍藝術(shù)酒店堅(jiān)

持“藝術(shù)賦能”的品牌戰(zhàn)略，聯(lián)合文化藝術(shù)版塊，在每家酒店中配備藝術(shù)畫廊、藝術(shù)商店、藝術(shù)餐廳等藝術(shù)空間，定期舉辦藝術(shù)主題巡展、藝術(shù)博

覽會等活動(dòng)，致力于打造“可以過夜的美術(shù)館”這一獨(dú)特服務(wù)體驗(yàn)。

Since the successful opening of first hotel in 2001, Powerlong takes “To inherit traditional culture, foster young artists and create art communities” as its goal, and pursues a long-term development in hotel industry. Powerlong Culture & Hotel Group has cooperated with many international

hotel groups such as Marriott, Accor, Radisson and Wyndham. Powerlong also creates a self-owned art hotel brand——Powerlong Art Hotel.

Up to now, Powerlong Culture & Hotel Group has operated 23 hotels, and still owns nearly 20 hotels which are under construction. The numbers

of Powerlong hotel rooms are nearly 5000, and the total operating area of hotels is over 490,000 square meters. Powerlong Art Hotel insists the brand

strategy of artistic empowerment. Uniting with Culture & Art section, Powerlong Art Hotel provides art gallery, art shop, art restaurant and other art

spaces in each hotel, and regularly holds art theme tour, art fair and other art activities, devoting to create the fully immersive art-themed hotel

experience of “An art museum where you can spend the night”.

ART HOTEL

酒店建設(shè)&運(yùn)營

廈門W酒店位于廈門島繁華的東部商圈寶龍一城大型購物中心旁。酒店擁有293間現(xiàn)代時(shí)尚的客房和套房以及新潮靈動(dòng)的會議活動(dòng)空

間，以閩南傳統(tǒng)文化元素及鷺島自然色彩為設(shè)計(jì)靈感，點(diǎn)燃城市活力。誘人美食與特色雞尾酒文化讓賓客的旅途充滿無限可能。廈門W酒店將

突破傳統(tǒng)，以大膽無畏，機(jī)智風(fēng)趣的態(tài)度，與賓客同享由時(shí)訊達(dá)人帶來的最新、最潮資訊。賓客們亦可在AWAY?水療中心、FIT有型健身中心和

WET碧波泳池時(shí)刻煥醒活力，努力工作之余盡情玩樂、永不疲倦，在廈門W酒店縱享海上花園城市精彩生活。

W Xiamen is located next to the large shopping mall Powerlong One Mall in the bustling eastern business district of Xiamen Island. The hotel

features 293 modern and stylish guest rooms and suites as well as trendy and flexible meeting and event spaces. Inspired by the traditional cultural

elements of Southern Fujian and the natural colors of Xiamen, the hotel will vitalize the whole city. The tantalizing cuisine and signature cocktail

culture will fill the guests’ journey with endless possibilities. W Xiamen will break with tradition and share with guests the latest/trendiest news

brought by the fashion insiders in a bold and witty manner.Guests can also rejuvenate at the AWAY? Spa, FIT Gym and WET Pool, and never get

tired of having fun after hardworking. Enjoy a wonderful life in the Garden City by the Sea at W Xiamen.

酒店展示

HOTEL DISPLAY

上海閔行寶龍艾美酒店作為大虹橋地區(qū)備受矚目的艾美品牌酒店，專邀HBA設(shè)計(jì)事務(wù)所羅賓卡特女士設(shè)計(jì)，在歷史與現(xiàn)代的碰撞下，呈

現(xiàn)超現(xiàn)代主義建筑形態(tài)，酒店堪稱滬上西南地區(qū)重要文化藝術(shù)地標(biāo)。便捷通達(dá)地鐵9、10號線，毗鄰漕河涇開發(fā)區(qū)、大虹橋開發(fā)區(qū)、國家會展中

心以及紫竹工業(yè)園區(qū)。酒店擁有240間敞闊別致的客房和套房，逾2,500平方米的多功能會議空間，是商旅會議及親子度假的理想下榻之所。同

時(shí)專設(shè)4間餐廳及酒吧、室內(nèi)泳池、健身設(shè)施及水療中心，邂逅非同尋常而又意想不到的體驗(yàn)，探索無限可能。透過全新視角感受酒店時(shí)尚舒

適、精致典雅的無限魅力。

As a high-profile Le Méridien hotel in the Greater Hongqiao area, Le Méridien Shanghai, Minhang was designed by Ms. Robbyn Carter from

HBA and is an ultra modern building for discovering a distinctive blend of ancient and modern Shanghai. It is an important landmark of culture and

arts. It links with Metro Lines #9 and #10, and adjoins Caohejing Hi-Tech Park, Greater Hongqiao Development Zone, National Exhibition and

Convention Center (Shanghai) and Zizhu Hi-tech Industrial Park. The hotel features 240 chic and spacious guest rooms and suites as well as over

2,500 sqm of versatile conference space, ideal for holding all kinds of conferences. It is also equipped with 4 restaurants and bars, an indoor

swimming pool, wellness facilities and a spa center, ensuring a fresh new stay experience.

酒店展示

HOTEL DISPLAY

杭州濱江藝珺酒店是寶龍旗下第一家豪華型藝術(shù)酒店，擁有175間豪華客房，總面積13,600m2，從建筑設(shè)計(jì)開始，融合藝術(shù)與時(shí)尚，建筑外

形空中橫貫，漂浮于濱江寶龍城，現(xiàn)代主義風(fēng)格的菱形玻璃構(gòu)成杭州濱江新一代地標(biāo)。酒店配套杭城首個(gè)空中藝術(shù)中心?杭州寶龍藝術(shù)中

心，總面積達(dá)4,000m2

，長期展出世界一流藝術(shù)作品及藝術(shù)活動(dòng)。

With a total area of 13,600 sqm and 175 deluxe suites, Juntels Binjiang Hangzhou is the first upper upscale art hotel of Powerlong Group. As a

blend of art and fashion, the building stretches across the sky and floats above the Binjiang Powerlong City. Its modernistic diamond-shaped glass

panes make it the new landmark in Binjiang, Hangzhou. The hotel is home to Hangzhou Powerlong Art Center, the first sky art center in Hangzhou,

which with a total area of 4,000 sqm, exhibits world-class art works and holds art events.

榮譽(yù)展示 HONORS DISPLAY

租賃資產(chǎn)管理運(yùn)營中心成立于2018年，業(yè)務(wù)涵蓋長租公寓、寫字樓租賃、商業(yè)街區(qū)租賃及物業(yè)管理業(yè)務(wù)，以資產(chǎn)品質(zhì)提升和保值增值為目

標(biāo)。為滿足都市人群個(gè)性化的居住與生活需求，寶龍文旅集團(tuán)打造長租公寓產(chǎn)品“寶龍公寓”， 旗下涵蓋四個(gè)公寓品牌?豪華公寓品牌“翎”、

中檔公寓品牌“舍”、城市青年公寓品牌“微”以及跨界合作品牌公寓。

截至目前，租賃資產(chǎn)管理運(yùn)營中心已累計(jì)管理面積超70萬m2，業(yè)務(wù)范圍覆蓋上海、江蘇、浙江、福建等多個(gè)省市，資產(chǎn)價(jià)值超兩百億。

The Leased Assets Management and Operation Center was established in 2018, covering long term rental apartments, office building leasing,

commercial street leasing and property management business, aiming at asset quality improvement and value preservation. In order to meet the

personalized living and lifestyle needs of urban people, Powerlong Culture & Hotel Group has created the long term rental apartment product

"Powerlong Apartment", which consists of four apartment brands, namely the luxury apartment brand "Link", the mid-range apartment brand

"Share", the urban youth apartment brand "Way" and the cross-border co-branded apartments.

Up to now, the Leased Assets Management and Operation Center has managed a total area of over 700,000 square meters, covering Shanghai,

Jiangsu, Zhejiang, Fujian and other provinces and cities, with an asset value of over RMB 20 billion.

LEASED ASSETS MANAGEMENT

租賃資產(chǎn)管理