臺灣麥克股份有限公司
臺灣麥克股份有限公司有員工300多人，年銷售圖書、玩具、禮品與文化用品總額達8億
臺幣。
麥克公司由3家出版社，1家麥克兒童英文書店，1家麥克藝術書店，1家產品直銷公司組成，
銷售網絡遍布全臺灣。
麥克公司還是歐美兒童圖書在臺灣最大的進口貿易商，此外還與花旗銀行、上海銀行等
七八家銀行均有業(yè)務合作，創(chuàng)立了商品分期付款的銷售方式。
麥克公司的營銷策略包括：代銷、店銷、直銷、郵購、品牌代理包銷等多種方式，已有20年的
企業(yè)發(fā)展經驗。
Taiwan Mac Educational Co. Ltd
Taiwan Mac Educational Co. Ltd has more than 300 staff . It sells 800 million Taiwan Dollar
worth of books, toys, gifts and stationery.
Taiwan Mac consists of three publishing houses, one Mac Children’s English Bookstore, one
Mac Art Bookstore and one direct sales company with outlets all across Taiwan.
Taiwan Mac is also the largest importer of European and American children books. Meanwhile,
it has business relations with no less than eight banks including the Citibank and the Shanghai
Bank, which makes possible the sales model of purchase by installment.
Marketing strategies of Taiwan Mac covers sales agent, shop, direct selling, purchase by mail,
brand agent and exclusive sales. It has had 20 years of experiences in these fi elds.
臺灣藝術村書店國際股份有限公司
創(chuàng)立于1993年，從事外版書的進口與推廣，從文史藝術、自然科學到政經社會，提供現(xiàn)代人
所需的各種入門知識，為追求知識者提供豐富多元的生活案頭工具書，讓知識視野永續(xù)傳承。
產品以百科類最高水平的《世界百科全書》為代表，其他如《少年百科》、《韋伯袖珍辭典》、《我不
了解的世界》等百科及語言學習類叢書，也深受家庭、學校、圖書館、企業(yè)辦公室的認同和喜愛。
藝術村書店國際股份有限公司除了提供百科全書的典藏用書外，也代理經營各領域外版書
的經典著作，向國內讀者同步提供先進國家的新知理論，為讀者拓展更寬廣的閱讀環(huán)境，努力推
動一個具多元化、前瞻性、世界觀的書香社會。
Taiwan Art Village Bookshop International Co. Ltd
Taiwan Art Village Bookshop International Co. Ltd was founded in 1993 to import and
promote foreign books ranging from literature, arts, history, natural sciences, political science and
economics, off ering a rich variety of books for earnest learners and contributing to cultural heritage.
Its books are best represented by The World Book Encyclopedia. Others, such as Childcraft,
Webster’s Pocket Dictionary, I Didn’t Know That, are well received among households, schools,
libraries and offi ces.
In addition to provide the collection of Encyclopedia books, Taiwan Art Village Bookshop
International Co. Ltd. also operates the agent of foreign classical books in various domains, to
provide domestic readers the theoretical knowledge from advanced countries simultaneously. It
tries to develop a broader reading environment , and works for a diversifi ed, forward-looking and
the world outlook view of the world's literary community diligently.
河北教育出版社
河北教育出版社成立于1986年，年出書1200余種，發(fā)行量900多萬冊，下屬8個編輯部、3家
雜志社、2家公司、1家音像出版社，出書類別涵蓋教育、文學、藝術、社科、兒童、辭書等幾大門類。
1998年被國家新聞出版總署命名為“全國優(yōu)秀出版社”。
目前，河北教育出版社已與德國、英國、法國、美國、加拿大、日本、以色列等國家以及中國香
港、臺灣等地區(qū)的許多知名出版社建立起了長期友好的版權合作關系。近5年內，共引進圖書近
百種，輸出圖書十幾種。特別是在第九屆北京國際圖書博覽會上，分別與日本講談社、香港新雅
文化事業(yè)有限公司、臺灣格林文化事業(yè)有限公司、臺灣藝術家出版社和臺灣貓頭鷹出版社等五
家出版社成功地進行了版權引進、輸出商洽，成為博覽會中的一大亮點。
Hebei Education Press
Founded in December, 1986, Hebei Education Press (HEP) publishes more than 1,200 books
of various kinds and distributes more than 9,000,000 copies each year. It is make of eight editorial
departments, three magazines, two companies, one audio-visual publishing house. It’s publication
specializes in educational and literary fi elds. It has expanded its publications concerning on the
social sciences, arts, children books, dictionary and so on. In 1998, it was honored as the Excellent
Publishing House of China by the Press and Publication Administration of the P.R.C.
Now, HEP has the friendly copyright trades with Germany, English, France, America, Canada,
Japan, Anterior and many famous presses in Hong Kong and Taiwan. In recent fi ve years, HEP has
imported almost one hundred kinds of publications and exported dozens of species. In particular,
it has come off contract ceremony with fi ve publishing houses including Kodansha Ltd, Sun Ya
Publications (HK) Ltd, Grimm Press Ltd, Artist Publishing and Owl Publishing House in 9th Beijing
International Book Fair. All these caught many people’s eyes.
北京漢霖文化發(fā)展中心
北京漢霖文化發(fā)展中心成立于1994年，是一家專業(yè)的圖書營銷策劃公司，曾成功策劃并發(fā)
行諸多臺灣作家作品，如著名作家劉墉、林清玄等人的作品，并因此獲得業(yè)界關注和認可。
漢霖文化多年來努力推廣優(yōu)秀作家的作品，開拓圖書銷售市場，引領健康、快樂的讀書風
氣，先后在全國各地幾十個大中城市、上百所大學和中學舉辦一系列的閱讀推廣活動，例如作家
巡回演講、座談、研討會、故事會等，同時還在貧困地區(qū)及弱勢兒童中開展閱讀推廣。
多年來，漢霖文化一直兢兢業(yè)業(yè)、全力投入，為中國的書香社會、和諧社會盡一份努力。
Beijing Hanlin Culture Developing Center
Beijing Hanlin Culture Developing Center was incorporated in 1994 as a book marketing
consultancy. It has designed marketing strategies and distributed a number of bestsellers in Taiwan,
such as those by Liu Yong and Lin Qingxuan, and is recognized and commended in this fi eld.
For years, Hanlin Culture has been making great eff orts to promote works of good authors,
enlarge its market share and foster a healthy and happy reading climate. It has sponsored a
number of reading promotion events in dozens of big cities, more than 100 universities and middle
schools, such as author speech tours, roundtable discussions, seminar, story-telling sessions, etc.
Meanwhile, it also engages in reading promotion in poor areas and among disadvantaged children.
For many years, Hanlin Culture has been dedicated to the cultivation of a reading society and
a harmonious world.
