Future Development

在功能

場景上

不斷精細化顆粒度

同時不斷創(chuàng)造新需求

底層需求

清新口氣/美白牙齒

清潔口腔

漱口水

牙 膏 口 噴

使用場景

產(chǎn)品形態(tài)

牙 貼 爆 珠

甜蜜約會

職場辦公

居家清潔

外出旅游

野外露營

Canban is a specialist oral care brand. The mission of the brand is to provide

full-scale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from

mouthwash, toothpaste to oral spray, serving the oral health of over 30 million people.

01

02

03

品牌規(guī)劃

千城百萬終端戰(zhàn)略

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Oral Care Brand

服務于10億國人的口腔健康

口腔鯊魚

品牌介紹

Brand Introduction Of Oralshark

口腔護理

專研品牌

SUPER

PROBIOTIC

?晥

?絏

BRAND

INTRODUCTION

01

ORALSHARK ORALSHARK ORALSHARK ORALSHARK ORALSHARK

成立時間 口腔鯊魚品牌成立于2016年

品牌簡介

口腔鯊魚的母公司參半集團是一家專注于口腔護理領(lǐng)域消費品的集團，旗下?lián)碛袇?、CanbanKids、口腔鯊魚Oralshark等五個品牌。集團母公司成立于2015年，

次年創(chuàng)立了品牌“Oralshark”，品牌創(chuàng)立之初便專注于提供口腔護理的全場景解決方案，目前已經(jīng)形成了龐大的產(chǎn)品矩陣。旗下產(chǎn)品已覆蓋漱口水、牙膏等多個

類目，為用戶提供了精細化的口腔護理解決方案。參半集團引領(lǐng)了口腔護理消費的快消化趨勢，通過推出參半益生菌漱口水重塑了漱口水賽道，擴大了用戶人群，

為全民口腔健康的目標做出了巨大貢獻。2022年，口腔鯊魚推出的牙膏產(chǎn)品霸榜多個銷量榜榜首，推出后僅兩個月時間就已經(jīng)突破1億元銷售額。目前，參半集

團已經(jīng)為3000萬用戶的口腔健康保駕護航，集團的最終愿景是服務于10億國人的口腔健康。

品牌定位 口腔護理專研品牌，專注于口腔護理全場景解決方案

口腔鯊魚品牌介紹

INTRODUCTION OF ORALSHARK

02 遤?

??

MARKET STATUS

ORALSHARK ORALSHARK ORALSHARK ORALSHARK ORALSHARK

單品單月破

口腔鯊魚8月及9月全渠

道銷量超2億元

1億

在8月及9月的個護總榜中，

口腔鯊魚旗艦店穩(wěn)居店鋪

交易榜榜首

穩(wěn)居榜首

TOP

在近30天的大盤數(shù)據(jù)中，

穩(wěn)居抖音大盤爆品榜及短

視頻商品榜的榜首

穩(wěn)居榜首

TOP

ORALSHARK ORALSHARK ORALSHARK ORALSHARK ORALSHARK

03 ??

瀃?

PRODUCT

MATRIX

Oralshark〡臼??

暅芁禹???

〡臼??-繠涯暅芁 〡臼??-幡倝暅芁

Oralshark is a specialist oral care brand. The mission of the brand is to provide fullscale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

〡臼??-?淏瀖暅芁

Oralshark〡臼??

暅芁禹???

Oralshark is a specialist oral care brand. The mission of the brand is to provide fullscale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

〡臼??-孽??暅芁

Oralshark〡臼??

暅芁禹???

Oralshark is a specialist oral care brand. The mission of the brand is to provide fullscale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

〡臼??-?淏瀖暅芁

Oralshark〡臼??

暅芁禹???

Oralshark is a specialist oral care brand. The mission of the brand is to provide fullscale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Oralshark〡臼??

〡臼??禹???

〡臼??-繠涯〡臼?? 〡臼??-幡倝〡臼??

Oralshark is a specialist oral care brand. The mission of the brand is to provide fullscale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Oralshark〡臼??

暅芁禹???

Oralshark is a specialist oral care brand. The mission of the brand is to provide fullscale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

04 僈僤

鴪?

CELEBRITIES

AND KOL

ORALSHARK ORALSHARK ORALSHARK ORALSHARK ORALSHARK

Oralshark〡臼??

ざ?涸僈僤?鴪?

?齽俒

Oralshark is a specialist oral care brand. The mission of the brand is to provide fullscale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

餮?? 寢? 慳?嶹

Oralshark〡臼??

ざ?涸鴪?

?雵勿?

Oralshark is a specialist oral care brand. The mission of the brand is to provide fullscale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

向?擿? ???玐淏 霉雿プ??匠

Oralshark〡臼??

ざ?涸鴪?

?噇餒絑

Oralshark is a specialist oral care brand. The mission of the brand is to provide fullscale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

???? ?〡涰? ?鄬?

Oralshark〡臼??

ざ?涸鴪?

Oralshark is a specialist oral care brand. The mission of the brand is to provide fullscale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

?孞?槴 涯?涸濼霋 ?姻絑?? ??涸荎枽枽

05 爢?

餓?

ORALSHARK ORALSHARK ORALSHARK ORALSHARK ORALSHARK

SOCIAL

RESPONSIBILITY

920全國

愛牙日

2022年第34個全國愛牙日

參半作為新銳口腔護理品牌代表，旗下益生菌漱口水產(chǎn)品被人民日

報特邀收錄于其制作的第34個全國愛牙日科普視頻內(nèi)。

由人民日報客戶端、人民日報微博聯(lián)合參半共同發(fā)布視頻及相關(guān)活

動物料，人民日報對參半進行了兩篇深度報道，肯定了參半在全民

口腔健康道路上的努力和貢獻。

聯(lián)合科普視頻截圖

人民日報

專題訪談

Oralshark is a specialist oral care brand. The mission of the brand is to provide full-scale oral

care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

人民日報報道截圖

2022年9月參半正式與擁有88年益生菌生產(chǎn)經(jīng)驗的拉曼公司拉曼人類

營養(yǎng)部門（簡稱LHS）簽約建立「口腔微生態(tài)聯(lián)合實驗室」。

實驗室將深入研究國人的口腔護理習慣及需求，在優(yōu)質(zhì)益生菌的培養(yǎng)

和使用上進行深度合作，將獲得藥品GMP和USP的GMP認證全球最高

標準益生菌成分應用到參半產(chǎn)品中，讓更多的中國消費者能夠享受高

品質(zhì)的國貨產(chǎn)品。

參半集團與拉曼集團

達成戰(zhàn)略合作

加拿大拉曼集團

戰(zhàn)略合作

Oralshark is a specialist oral care brand. The mission of the brand is to provide full-scale oral

care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

2022年9月參半集團正式與北京大學深圳醫(yī)院簽訂聯(lián)合實驗室合作協(xié)

議，將合作建立“北京大學深圳醫(yī)院-參半口腔創(chuàng)新研發(fā)聯(lián)合實驗室”。

聯(lián)合實驗室以口腔預防領(lǐng)域的相關(guān)研究為工作重點，目標將口腔領(lǐng)域

的科技創(chuàng)新及科研成果應用到參半產(chǎn)品中，讓更多的中國消費者能夠

享受高品質(zhì)的國貨產(chǎn)品。

參半集團與北大深圳醫(yī)院

達成戰(zhàn)略合作

北京大學深圳醫(yī)院

戰(zhàn)略合作

Oralshark is a specialist oral care brand. The mission of the brand is to

provide full-scale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products

from mouthwash, toothpaste to oral spray, serving the oral health of over 30 million people.

致力于讓每個中國人到80歲

都擁有20顆健康的牙齒

背景：8020，即世界衛(wèi)生組織(WHO)對牙齒健康的標準，即

80歲的老人至少應有20顆能夠正常咀嚼食物，不松動的牙齒

參半集團

公益助未來

* 該計劃將于2022年第四季度正式開啟，未來每一年，參半會為至少10個

貧困地區(qū)資助洗漱物資，持續(xù)開展口腔健康相關(guān)的公益行動。

參半集團

8020計劃

06 勱勻

??錞?

ORALSHARK ORALSHARK ORALSHARK ORALSHARK ORALSHARK

FUTURE

DEVELOPMENT

在功能場景上

不斷精細化顆粒度

同時不斷創(chuàng)造新需求

底層需求

清新口氣/美白牙齒

清潔口腔

漱口水

牙 膏 口 噴

使用場景

產(chǎn)品形態(tài)

牙 貼 爆 珠

甜蜜約會

職場辦公

居家清潔

外出旅游

野外露營

Oralshark is a specialist oral care brand. The mission of the brand is to provide

full-scale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from

mouthwash, toothpaste to oral spray, serving the oral health of over 30 million people.

01

?崨鸑

?字欰ㄤ兜????晥?瀖?鳴?字紩涸餛紩旘?

?餛紩???????欽偫菢??剪??????

02

03

?庈麤

?絁?絁??庈麤涸?霃?侮?務???鵳遤銻渷

???ず庈麤ㄤ?ず?纈鵳遤???涸?????鷓

??ず欽?涸?寵

?嶊?

????〡臼?椚嶊餩?涸?欽?地?????〡

臼嶊餩?涸?欽?妃??字〡臼??餑柄????

品牌規(guī)劃

千城百萬終端戰(zhàn)略

*?姺2021???????10??絊畮緸挿麑??涰????勱勻?????湡叻?1000?????

?絊畮緸挿僑150?+??字〡臼?????菔?

Oralshark is a specialist oral care brand. The mission of the brand is to provide fullscale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

服務于10億國人的口腔健康

〡臼?椚?灇?晥

Oral Care Brand