心滿杯制茶工廠品牌書

CUPDRIVE TEAFACTORY

BRAND BOOK

——

CREATED BY

LYDIA BRAND CENTER

——

2022.10

歡迎

WELCOME

本規(guī)范手冊(cè)包含的品牌基本原則和使用案例，通過基本標(biāo)志、品牌色

圖形設(shè)計(jì)以及圖像排版風(fēng)格，以保持“心滿杯制茶工廠”的品牌視覺

識(shí)別統(tǒng)一性。本手冊(cè)將呈現(xiàn)品牌有關(guān)的元素以及系統(tǒng)地告訴大家如何

在物料上正確和統(tǒng)一地使用它們。在使用時(shí)，我們應(yīng)該靈活運(yùn)用其中

額基本規(guī)則，從而衍生出更具創(chuàng)新、新穎、個(gè)性以及多維度特點(diǎn)的表

達(dá)形式，傳達(dá)出強(qiáng)大有力的品牌信息。

This specification manual contains basic brand principles and use cases, through

the basic logo, brand color, graphic design and image typesetting style, to

maintain the brand visual identity of \"Heart Full cup tea factory\" unity. This

manual will present the elements of branding and systematically show you how

to use them correctly and consistently across materials. When using, we should

flexibly use the basic rules of the middle amount, so as to derive more innovative, novel, personality and multi-dimensional characteristics of the expression

form, convey a powerful brand information.

目錄

CONTEN

T

S

1.00 品 牌

2.00 標(biāo) 志

3.00 品牌色

1.01 品牌概述

3.01 品牌標(biāo)準(zhǔn)色

豎

4.00 品牌專用字體 4.01 中 文

4.02 英 文

5.00 品牌應(yīng)用系統(tǒng)

5.01 動(dòng)態(tài)海報(bào)

5.02 電商形象

5.03 表 情 包

5.04 IP形象

5.05 公眾號(hào)首圖

1.00

品牌

BRAND

1.01 品牌概述

BRAND OVERVIEW

品牌名稱：心滿杯制茶工廠

行業(yè)屬性：茶飲 / 果飲 / 奶茶 / 咖啡

基本受眾：年輕群體

客戶意向：體現(xiàn)用心對(duì)待每一杯的態(tài)度和文藝氣質(zhì)。

Brand name: Xinmancup Tea factory

Industry attributes: Tea/fruit drink/milk tea/coffee

Basic audience: young group

Customer intention: to reflect the attitude and artistic temperament towards each cup.

2.00

標(biāo)志

LOGO

2.01 標(biāo)志元素

LOGO ELEMENTS

心滿杯制茶工廠標(biāo)識(shí)由兩元素組成：1. 圖形標(biāo)志 2. 文字標(biāo)志，其元素之間的相對(duì)大小和位置

固定的，并且文字標(biāo)志可以單獨(dú)使用。本規(guī)范的各種電子格式文件通用于 PC 端和 Android

The logo of Xinmancup Tea Factory is composed of two elements: 1. Graphic logo and 2. Text logo. The relative

and position of the elements are fixed, and the text logo can be used separately. All kinds of electronic format file

this specification are generally used on PC and Android

置是

端。

size

es of

2.02 標(biāo)準(zhǔn)標(biāo)志

BASIC LOGO

標(biāo)準(zhǔn)標(biāo)志是心滿杯制茶工廠的主要符號(hào)，多數(shù)情況下請(qǐng)使用此標(biāo)志。它有助于建立品牌識(shí)別

同時(shí)傳達(dá)出品牌信譽(yù)與穩(wěn)定性。心滿杯制茶工廠標(biāo)準(zhǔn)標(biāo)志的使用場(chǎng)景分別為：在白色 / 淺色

景上使用全彩標(biāo)志；在品牌紅色背景上使用白色標(biāo)志。

Standard logo is the main symbol of Xinmanchua tea factory. Please use this logo in most cases. It helps build bra

identity and conveys brand credibility and stability. The standard logo of Xinmancup tea factory can be used in t

following scenarios: full color logo on white/light background; Use a white logo on a brand red background.

別，

色背

and

the

01

標(biāo)志：全彩

2.03 橫向標(biāo)志

BASIC LOGO

心滿杯制茶工廠的首要品牌視覺識(shí)別是垂直標(biāo)志，然而在顯示區(qū)域?qū)挾裙潭ɑ蛴邢薜那闆r下

可使用橫向標(biāo)志作為第二選擇。其元素間的相對(duì)大小和位置是固定的。

The primary brand visual identification of Xinmancup tea factory is the vertical logo. However, when the width o

display area is fixed or limited, the horizontal logo can be used as the second choice. The relative sizes and positio

its elements are fixed.

下，

of the

ons of

2.04 圖形思維

Graphic thinking

心滿杯制茶工廠的首要品牌視覺識(shí)別是由文藝書生加工而成。

Xinfull Cup tea factory's primary brand visual identity is processed by literary and literary scholars.

2.05 安全區(qū)域

dafe region

3.00

品牌色

COLOR

3.01 品牌標(biāo)準(zhǔn)色

BASIC COLOR

品牌色在心滿杯制茶工廠品牌視覺中起到了核心作用。右圖所示為心滿杯制茶工廠規(guī)范顏色色

板示意，這些顏色可以運(yùn)用在任何有關(guān)衍生物料中?？蛇x用 CMYK 色值。本規(guī)范中提及的品

牌色會(huì)因不同屏幕和印刷機(jī)而產(chǎn)生色差，使用時(shí)盡可能對(duì)應(yīng)。

Brand color plays a central role in the brand vision of the heart full cup tea factory. The PICTURE ON THE RIGH

SHOWS THE COLOR palette OF THE TEA FACTORY SPECIFICATION. These colors can be used in any related derivativ

material. CMYK color value is available. The brand colors mentioned in this specification will vary from screen to scree

and printer, and should be used as closely as possible.

色

品

HT

ve

en

4.00

品牌專用字體

TYPOGRAPHY

4.01 中文

CHINESE

品牌專用字體是品牌視覺識(shí)別的重要部分。品牌專用字體風(fēng)格有助于建立品牌獨(dú)特的美感

經(jīng)典粗圓簡(jiǎn)作為心滿杯制茶工廠的中文品牌專用字，被用于品牌產(chǎn)品及品牌視覺傳達(dá)中。我

們需要遵循右頁所述的品牌字體運(yùn)用示例，以確保品牌視覺傳達(dá)的一致性。

Brand specific font is an important part of brand visual identification. Brand specific font style helps to establis

brand unique aesthetic. OPPOSans, as the special Chinese character of opposans, was used in the product and v

communication of the brand. We need to follow the brand font example on the right page to ensure consistent v

communication of the brand.

感。

我

sh a

isual

isual

經(jīng)典粗圓簡(jiǎn)字體示例

4.02 英文

ENGLISH

品牌專用字體是品牌視覺識(shí)別的重要部分。品牌專用字體風(fēng)格有助于建立品牌獨(dú)特的美感

Microsoft YaHei...作為心滿杯制茶工廠的英文品牌專用字，被用于品牌產(chǎn)品及

品牌視覺傳達(dá)中。我們需要遵循右頁所述的品牌字體運(yùn)用示例，以確保品牌視覺傳達(dá)的一致性

Brand specific font is an important part of brand visual identification. Brand specific font style helps to establish a bra

unique aesthetic. OPPOSans, Segoe UI Emoji as the special Chinese character of opposans, was used in the prod

and visual communication of the brand. We need to follow the brand font example on the right page to ens

consistent visual communication of the brand.

感。

性。

and

duct

ure

Microsoft YaHei...字體示例

5.00

APPLICATIONS

品牌應(yīng)用系統(tǒng)