BSE CHINA 2024 2024年05月13日-15日丨國(guó)家會(huì)展中心-上海 · 虹橋
May 13-15, 2024丨NECC-Hongqiao·Shanghai
中國(guó)作為烘焙行業(yè)全球最大的生產(chǎn)與消費(fèi)國(guó)家，同時(shí)也是烘焙產(chǎn)業(yè)增長(zhǎng)最快的國(guó)家。伴隨著中國(guó)消費(fèi)者生活水平的
不斷提高，烘焙已經(jīng)成為中國(guó)年輕消費(fèi)者崇尚的潮流時(shí)尚和休閑飲食的新選擇，擁有巨大的市場(chǎng)發(fā)展空間。數(shù)據(jù)顯示，
中國(guó)目前擁有超過 100,000 家烘焙餅店，2018 年中國(guó)烘焙零售總額已達(dá)到 2033 億元，增長(zhǎng)速度超過 10%，預(yù)計(jì)到
2024 年我國(guó)烘焙食品行業(yè)銷售收入有望突破 3600 億元。面對(duì)日益旺盛的消費(fèi)需求，吸引越來越多的國(guó)際烘培企業(yè)來
到中國(guó)，進(jìn)一步挖掘和分享中國(guó)強(qiáng)大的消費(fèi)市場(chǎng)，同時(shí)也帶動(dòng)了中國(guó)品牌烘焙加盟店高速發(fā)展期。上海國(guó)際烘焙展覽會(huì)（簡(jiǎn)
稱: BSE）作為中國(guó)烘焙食品行業(yè)一年一度不可缺席的采購(gòu)加盟盛會(huì)已成功舉辦過數(shù)屆，累計(jì)展出面積超過數(shù)萬(wàn)平米，
吸引來自全球 23 個(gè)國(guó)家與地區(qū)的近千家烘焙食品領(lǐng)域的優(yōu)秀供應(yīng)商及數(shù)十萬(wàn)名專業(yè)觀眾前來參展參會(huì)。展會(huì)是綜合了
烘焙領(lǐng)域產(chǎn)業(yè)、市場(chǎng)經(jīng)濟(jì)、地域區(qū)位、品牌效益、展館等五大優(yōu)勢(shì)而創(chuàng)辦的中國(guó)地區(qū)烘焙領(lǐng)域產(chǎn)品展示、采購(gòu)、貿(mào)易、加盟、
配對(duì)于一體的專業(yè)貿(mào)易展會(huì)。同時(shí)，該展會(huì)以市場(chǎng)發(fā)展為導(dǎo)向，立足上海，面向國(guó)內(nèi)外，充分利用長(zhǎng)三角地域和經(jīng)濟(jì)優(yōu)勢(shì)，
融合范長(zhǎng)三角及一帶一路契機(jī)，服務(wù)焙烤行業(yè)全產(chǎn)業(yè)鏈。
China is currently the world’s largest producer and consumer of bakery and is the world’s fastest-growing market as well. With the continuous improvement of the living standards of Chinese consumers, bakery industry has become a new choice for fashion and leisure diets
advocated by young consumers, which has a huge market development space. The data shows that China currently has more than
100,000 bakery shops. In 2018, the total retail sales of China’s bakery industry has reached 203.3 billion yuan with a growth rate of more
than 10%. It is estimated that the sales revenue of China's bakery food industry is expected to exceed 360 billion yuan by 2024. In the
face of increasing consumer demand, more and more international bakery companies are attracted to China to further explore and share
China's huge consumer market, as well ad also promote the rapid development of Chinese brand bakery franchise . As an annual
indispensable franchise event for the Chinese bakery industry, Shanghai International Bakery Exhibition ( hereinafter referred to as BSE)
has been successfully held for several times. At the same time, the cumulative exhibition area exceeds tens of thousands of square
meters, which has attracted nearly 1,000 excellent suppliers from 23 countries and regions around the world and hundreds of thousands
of professional visitors to participate in the exhibition. It is a professional trade exhibition that integrates the five advantages of bakery
industry, such as bakery industry ,market economy, geographical location, brand benefits and exhibition hall for product display, procurement, trade, franchise and distribution. Furthermore, the exhibition is guided by market development, based on Shanghai, facing both
domestic and foreign markets, making full use of the regional and economic advantages of the Yangtze River Delta, and integrating the
opportunity of the Yangtze River Delta and Belt and Road Initiative to serve the entire industrial chain of the bakery industry.
新的機(jī)遇丨New Opportunity
為世界烘焙企業(yè)提供最佳的產(chǎn)品展示、貿(mào)易成交、信息共享及加盟對(duì)接的交流平臺(tái)。高登商業(yè)聯(lián)合相關(guān)主管單位將
于2024年05月13日-15日在上海虹橋-國(guó)家會(huì)展中心召開“2024上海國(guó)際烘焙展覽會(huì)”。展區(qū)由烘焙食品、烘焙原料、
蛋糕奶油、烘焙設(shè)備及特許加盟等五大主題展區(qū)組成，展會(huì)期間還將舉辦國(guó)際航空、郵輪及列車食品展、中國(guó)國(guó)際航旅
餐優(yōu)秀廚師烹飪錦標(biāo)賽和商超食品專場(chǎng)采購(gòu)會(huì)、烘焙食品對(duì)接會(huì)、烘焙店加盟招商推介會(huì)、各省市經(jīng)銷商與代理商聯(lián)誼
會(huì)以及國(guó)際旅游餐飲買家見面會(huì)等多場(chǎng)活動(dòng)與論壇，為廣大客商提供了一個(gè)現(xiàn)場(chǎng)b2b商務(wù)交流平臺(tái)，共謀發(fā)展。
In order to provide an efficient platform for the bakery enterprises over the world to showcase product and deepen communication and
cooperation, the Shanghai International Bakery Exhibition 2024, hosted by Golden Commercial and related industry institutions, will be
held on May 13-15, 2024 at the National Exhibition and Convention Center. The exhibition area consists of five thematic exhibition
areas, including baked food, bakery ingredients, cake cream, bakery equipment and franchise. At the same time, during the exhibition,
there will be also many activities and forums, such as the China International Aviation, Cruise and Railway Food & Beverage Exhibition,
China International Air Travel Meals Chef Cooking Championships , the Merchants Food Special Purchasing Conference, the Baked
Food Match Meeting, Bakery Shop Investment Promotion, the provincial and municipal dealers and agents' sorority, and the
International Tourism and Catering Service Buyers Meeting, providing a live b2b business exchange platform for the majority of
customers to seek common development.
展會(huì)概括 丨Exhibition Review
