黃記煌公司是從事飲食研究、餐飲連鎖

加盟及餐飲連鎖管理的平臺(tái)公司。旗下

品牌黃記煌三汁燜鍋?zhàn)?2004 年進(jìn)入市場(chǎng)

后發(fā)展迅猛，憑借對(duì)傳統(tǒng)中餐經(jīng)營理念

的顛覆及其中餐標(biāo)準(zhǔn)化的實(shí)踐，成為中

國餐飲行業(yè)燜鍋品類的領(lǐng)導(dǎo)品牌。店面

不僅實(shí)現(xiàn)中國大陸版圖的全覆蓋，并已

成功進(jìn)入海外市場(chǎng)，成為民族優(yōu)秀品牌

進(jìn)軍國際市場(chǎng)的典范。

多年來黃記煌不斷進(jìn)行公司化管理體制

的改革，目前華北分公司、西北分公司、

華東分公司、華南分公司負(fù)責(zé)各管轄區(qū)

域的市場(chǎng)開拓與管理，建立了與總部公

司各職能部門相對(duì)接的一體化管理網(wǎng)絡(luò)。

黃記煌專用調(diào)味品的生產(chǎn)基地，實(shí)現(xiàn)了

工業(yè)化生產(chǎn)作業(yè)，是集熬制、灌裝和包

裝為一體的大型現(xiàn)代化生產(chǎn)中心，具備

供應(yīng)全部店面所需黃記煌專用調(diào)味品的

生產(chǎn)能力。黃記煌專用調(diào)味料日前通過

了國家權(quán)威認(rèn)證機(jī)構(gòu)進(jìn)行的 ISO22000

食品安全管理體系認(rèn)證、ISO9001 質(zhì)量

管理體系認(rèn)證和危害分析與關(guān)鍵控制點(diǎn)

（HACCP）體系認(rèn)證，同時(shí)取得出口食

品生產(chǎn)企業(yè)備案證明。

未來，黃記煌公司將作為中國餐飲連鎖

發(fā)展管理的系統(tǒng)解決商，為更多的餐飲

企業(yè)、餐飲品牌提供解決方案。實(shí)現(xiàn)品

牌的多元化、國際化。

平臺(tái)優(yōu)勢(shì)：完善的加盟管理體系、成功

開拓全球 600 多家店的經(jīng)驗(yàn)、廣泛的社

會(huì)資源、強(qiáng)大的管理團(tuán)隊(duì)，完善的市場(chǎng)

及營銷體系、區(qū)域分公司模式的營運(yùn)支

持體系、供應(yīng)鏈及生產(chǎn)體系、IT 信息系

統(tǒng)支持。

平臺(tái)化的本質(zhì)就是給餐飲品牌創(chuàng)造者及

經(jīng)營業(yè)主提供新價(jià)值的機(jī)會(huì)。

Introduction of

Huangjihuang Company

公司簡(jiǎn)介

HuangJiHuang

Introduction of Huangjihuang

Company

Huang Ji Huang Company is a platform company engaged

in food research, restaurant and catering chain franchising

as well as restaurant and catering chain management.

Its brand - Huang Ji Huang Three Juices Simmer Pot was

rapidly developed after entrance into the market since 2004.

It has become a leader brand of Simmer Pot category in

China restaurant and catering industry with the subversion

of traditional Chinese food management philosophy and the

practice of Chinese food standardization. The stores thereof

not only realize full coverage on mainland China territory,

but also have stepped into overseas market successfully, and

Huang Ji Huang becomes the model of excellent national

brands entering the international market.

Huang Ji Huang reforms corporate management system

unceasingly over the years. Currently, North China Branch,

Northwest Branch, East China Branch and South China

Branch are responsible for market development and

management in own jurisdiction areas, and they have

established integrated management network of connecting

with all functional departments of the headquarters.

The special condiments production base of Huang Ji Huang,

has realized industrial production operation, and belongs

to a large-scale modern production center integrating

stewing, filling and packaging. It has the production capacity

of supplying Huang Ji Huang special condiments for all

stores. Huang Ji Huang special condiments have passed

ISO22000 Food Safety Management System Certification,

ISO9001 Quality Management System Certification,

and Hazard Analysis and Critical Control Point (HACCP)

System Certification of national authoritative certification

institutions currently. Meanwhile, it has obtained Export

Food Production Enterprise Record Certificate.

Huang Ji Huang Company will act as a system solution

supplier of Chinese restaurant and catering chain

development management in the future, thereby providing

solutions for more food and beverage enterprises as

well as catering brands, realizes the diversification and

internationalization of the brand.

Platform advantage: perfect franchise management system,

experience of successfully developing more than 600 stores

all over the world, wide social resources, strong management

team, perfect market and marketing system, operating

support system of regional branch mode, supply chain and

production system as well as IT information system support.

The platform has the essence of providing new value

opportunities for restaurant and catering brand creators and

operation owners.

市場(chǎng)支持

營運(yùn)支持

供應(yīng)鏈支持

信息技術(shù)支持

選址標(biāo)準(zhǔn)采用多年來開發(fā)的選址評(píng)分系統(tǒng)，分析和匯總市場(chǎng)數(shù)據(jù)。

建立龐大數(shù)據(jù)庫，與加盟商及合伙人一起分享。

黃記煌品牌強(qiáng)大的知名度，已與許多業(yè)主組建戰(zhàn)略聯(lián)盟。

黃記煌品牌餐廳均在經(jīng)營方面嚴(yán)格制定全套標(biāo)準(zhǔn)及規(guī)范，同時(shí)配有專業(yè)的

培訓(xùn)學(xué)校和培訓(xùn)機(jī)制確保標(biāo)準(zhǔn)化的落地實(shí)施以及全系統(tǒng)餐廳高效、穩(wěn)定的

經(jīng)營。公司擁有強(qiáng)大的產(chǎn)品研發(fā)團(tuán)隊(duì)及品牌孵化能力，保障市場(chǎng)占有率。

公司從供應(yīng)商篩選、采購管理、物流運(yùn)輸及存貨管理，制定了全

套科學(xué)程序，與眾多知名供應(yīng)商建立良好合作，嚴(yán)格控管食品安

全及衛(wèi)生，把控產(chǎn)品統(tǒng)一標(biāo)準(zhǔn)及保證原材料新鮮及時(shí)。

密集的配送網(wǎng)絡(luò)涵蓋冷凍、冷藏、常溫三種運(yùn)輸形式；實(shí)現(xiàn)全國

乃至全球門店日常貨品供應(yīng)需求。

公司使用領(lǐng)先國際的專業(yè)軟件系統(tǒng)，為加盟商及合伙人提供強(qiáng)大信息數(shù)據(jù)

與技術(shù)支持，建立系統(tǒng)內(nèi)所有餐廳完善、高效率運(yùn)營的數(shù)字平臺(tái)。

Site selection criteria adopts the site selection scoring system developed over the years to

analyze and summarize market data.

Huang Ji Huang brand restaurant strictly formulates a full set of standards and

specifications on operation. Meanwhile, it is equipped with professional training schools

and training mechanisms to ensure the implementation of standardization, and efficient

and stable operation of the whole system restaurant. The company has a strong product

development team and brand incubation capacity, to ensure the market share.

The company formulates a full set of scientific procedures from supplier selection,

procurement management, logistics transportation and inventory management,

established good cooperation with many well-known suppliers, strictly control the food

safety and hygiene, control product unified standards and ensure the freshness and

timeliness of raw materials.

The company uses the leading international professional software system to provide

powerful information data and technical support for franchisees and partners, and to

establish a perfect and efficient digital platform for all restaurants in the system.

Intensive distribution network covers three modes of transportation: freezing, cold

storage and normal temperature. Realize the daily supply demand of goods in stores

nationwide and even around the world.

Build a large database to share with franchisees and partners.

With the famous reputation, Huang Ji Huang has formed strategic alliance with many

owners.

Market Support

Operational Support

Supply Chain Support

Information Technology Support

Four Major Business

Sectors Support

四大業(yè)務(wù)板塊支持

北京黃記煌餐飲管理有限責(zé)任公司名譽(yù)董事長(zhǎng)

百勝中國中餐事業(yè)部首席顧問

黃 耕

Huang Ji huang

Founder Introduction

Honorary Chairman of Beijing Huang Ji Huang Catering

Management Limited Liability Company

Chief Consultant of Yum China Chinese Business Division

Huang Geng

弘揚(yáng)中華餐飲文化

做引領(lǐng)行業(yè)發(fā)展的匠人

出身于美食世家，將一道家傳名肴予以創(chuàng)新并發(fā)揚(yáng)光大，潛心研究

多年開創(chuàng)燜鍋品牌黃記煌三汁燜鍋。其在研創(chuàng)產(chǎn)品的初期就以顛覆

性逆向思維方式向傳統(tǒng)中餐發(fā)起挑戰(zhàn)，其“無油煙、無廚師、無食

材重復(fù)使用”的“三無”模式打破了制約傳統(tǒng)中餐發(fā)展的瓶頸。他

以超前的經(jīng)營理念和獨(dú)特的市場(chǎng)拓展方式，開創(chuàng)了中餐領(lǐng)域的一個(gè)

品類并使品牌在短時(shí)間內(nèi)迅速發(fā)展壯大，為實(shí)現(xiàn)中餐標(biāo)準(zhǔn)化，創(chuàng)建

健康餐飲、綠色餐飲、環(huán)保餐飲、時(shí)尚餐飲做出了卓越的貢獻(xiàn)。

2020 年 4 月 8 日百勝中國發(fā)布公告，宣布已完成對(duì)黃記煌的控股權(quán)收購，黃記煌正式加入百勝中國大家庭。

On April 8, 2020, Yum China announced that it had completed the acquisition of controlling stake in Huang Ji Huang,

and Huang Ji Huang officially joined Yum China family.

Brand Family

品牌家族

品牌介紹

Brand introduction

品牌故事 Brand story

中國烹飪大師黃耕在家傳名肴“香辣汁魚”的基礎(chǔ)上結(jié)合現(xiàn)代飲食理念創(chuàng)立黃記煌三汁燜

鍋品牌。以無水燜制為法，鎖住營養(yǎng)與美味，將“燜”的烹飪技藝發(fā)揚(yáng)光大。截至 2019

年 12 月 31 日，經(jīng)營店面達(dá) 600 多家，覆蓋全國 200 多個(gè)城市，并成功進(jìn)軍海外市場(chǎng)。

Chinese Culinary Master Huang Geng created Huang Ji Huang Three Juices Simmer Pot brand

based on his ancestral famous dish "spicy sauce fish" in combination with modern dietary

concepts. Taking simmer without water as a method, locks in nutrition and delicacy, and

develops the cooking technique of "simmer". As of December 31, 2019, the company has more

than 600 stores covering more than 200 cities in China, and has successfully entered overseas

markets.

Meal type/ Stew Pot unit price per

capita

Main target group: people from

18 to 45 years old, and the dish

is suitable for 2-3 people

人均客單價(jià) 70

70

RMB

RMB

主體目標(biāo)客群

18-45 歲人群

2-3 人用餐為主

餐型 / 燜鍋

黃記煌燜鍋產(chǎn)品獨(dú)具差異化

燜著吃

中國傳統(tǒng)烹飪技法有炒、爆、熘、炸、烹、煎、貼、燒等 24 種類，

傳統(tǒng)中餐燜的做法是鍋中放足量的水，大火燒開后蓋蓋小火燜制，

直到把原材料燜熟。

黃記煌三汁燜鍋將傳統(tǒng)烹飪技法加以改良，鍋中不加一滴水，靠

食物本身水分將食物燜熟。

無水燜制，好吃入味兒！

Men Men Zhe Chi

Unique Differentiation of Huang Ji Huang Simmer Pot Product

There are 24 traditional Chinese cooking techniques, including frying, stir-frying, braising, deep-frying, boiling, decocting,

attaching, burning, etc. Braising practice in traditional Chinese food is shown as follows: a pot is filled with sufficient water,

which is boiled by strong fire and changed into low fire for braising until raw materials are braised completely.

In Huang Ji Huang Three Juices Simmer Pot, traditional cooking techniques are improved. No water is filled in the pot, and

food is simmered completely by water from the food itself.

Simmering without water is delicious and tasty.

強(qiáng)識(shí)別的品牌設(shè)計(jì)系統(tǒng)

清晰準(zhǔn)確的市場(chǎng)定位

幽默有趣的品牌文化

Strongly-recognized brand design system

Clear and accurate market positioning

Humor and interesting brand culture

黃

有一種黃叫黃記煌

yellow

A yellow is huang ji huang

廣受國內(nèi)外消費(fèi)者認(rèn)可

The product is widely recognized by domestic

and foreign customers

中國烹飪協(xié)會(huì)

北京烹飪協(xié)會(huì)

北京市餐飲行業(yè)協(xié)會(huì)

中國飯店協(xié)會(huì)

世界中華美食藥膳研究會(huì)

北京企業(yè)評(píng)價(jià)協(xié)會(huì)

世界中餐業(yè)聯(lián)合會(huì)

中國連鎖經(jīng)營協(xié)會(huì)

理事單位

副會(huì)長(zhǎng)單位

副會(huì)長(zhǎng)單位

常務(wù)理事單位

團(tuán)體會(huì)員

團(tuán)體會(huì)員

常務(wù)理事單位

理事單位

北京烹飪協(xié)會(huì) 中國飯店協(xié)會(huì) 世界中餐業(yè)聯(lián)合會(huì)

北京市餐飲行業(yè)協(xié)會(huì) 中國連鎖經(jīng)營協(xié)會(huì) 中國烹飪協(xié)會(huì)

China Cuisine Association

Beijing Cuisine Association

World Federation of Chinese Catering Industry

China Hospitality Association

World Chinese Food and Medicinal Diet Research Association

Beijing Enterprise Evaluation Association

World Federation of Chinese Catering Industry

China association of chain operation

Council Unit

Vice President Unit

Vice President Unit

Standing Director Unit

Group Member

Group Member

Standing Director Unit

Council Unit

Beijing cuisine association China hotel association World Federation of Chinese

Catering Industry

China association of China cuisine association

chain operation

The food industry

association of Beijing

餐飲行業(yè)權(quán)威機(jī)構(gòu)背書

Endorsement of restaurant and catering

industry authority institution

中華名火鍋

中華金廚獎(jiǎng)

中餐科技進(jìn)步獎(jiǎng)一等獎(jiǎng)

中國十大火鍋品牌

三汁燜鍋連鎖品類領(lǐng)導(dǎo)品牌

中國海外十大火鍋品牌

改革開放 40 年中國餐飲行業(yè)模式創(chuàng)新突出貢獻(xiàn)企業(yè)

中國餐飲百強(qiáng)企業(yè)

中國優(yōu)秀特許品牌

最具投資價(jià)值餐飲品牌

“北京影響力”最具影響力十大品牌

中國連鎖餐飲品牌可持續(xù)創(chuàng)新獎(jiǎng)

Chinese Famous Hotpot

Chinese Golden Chef Award

First Prize of Chinese Cuisine Science and Technology Progress Award

Top 10 Hotpot Brands in China

Leading Brand of Three Juices Simmer Pot Chain

Chinese Top 10 Hotpot Brands Overseas

Innovative Enterprise with Outstanding Contribution in China's Catering

Industry Since the Reform and Opening-up for 40 Years

Top 100 Catering Enterprises in China

Excellent Franchised Brand in China

Most Valuable Catering Brand for Investment

Top 10 Most Influential Brands of "Beijing Influence"

China Chain Catering Brand Sustainable Innovation Award

Brand honors

品牌榮譽(yù)

產(chǎn)品展示

Product display

Huang Ji Huang

燜鍋六件套

Simmer pot

Six suit

去廚師化，實(shí)現(xiàn)量化、標(biāo)準(zhǔn)化操作，解決了傳統(tǒng)餐飲廚師操作的隨意性及難復(fù)制、模式重的痛點(diǎn)的同時(shí)，使產(chǎn)品制作簡(jiǎn)單，輕松上手，服務(wù)員個(gè)個(gè)是廚師。

no chef is required, thereby realizing quantitative and standardized operation. Randomness of chef operation, difficult reproduction and repeated mode in

traditional catering are solved, thereby product manufacturing becomes simple, which can be learnt easily, and all attendants can become chefs.

Only several steps are required for the whole simmering process

產(chǎn)品優(yōu)勢(shì)

Product advantages

整個(gè)燜制過程只需幾步

放底油 平鋪底料 擺放主料

無廚師：

No chef:

打汁 澆汁 燜制完成

采用特質(zhì)廚具燜制，不僅無油煙，符合社會(huì)環(huán)保、健康需求，而且最大限度保存食材原材料營養(yǎng)的同時(shí)，賦予食材最濃

郁醇厚的味道。

符合健康飲食的趨勢(shì)，低溫烹調(diào)、少油少鹽、營養(yǎng)搭配，將食材的價(jià)值發(fā)揮到極致。

從食材入鍋到最終食用，所有操作過程在顧客面前完成，新鮮、安全看得見，確保食材到餐桌的可追溯。

無食材重復(fù)使用：

獨(dú)特的就餐體驗(yàn)：

無油煙：

all operation processes are finished in front of guests from placing raw materials into the oven to final eating, freshness and safety

can be observed, thereby ensuring traceability from food materials to the table.

special kitchen utensils and appliances are adopted for braising, the product is free from lampblack, which is in line with social

environmental protection and health demands on the one hand, and it also reserves the nutrition of food raw materials maximally,

thereby providing the food with the richest flavor.

it conforms to the trend of healthy diet, low temperature cooking, less oil, less salt and nutrition match, thereby exerting the value of

food materials maximally.

No lampblack:

No reuse of ingredients:

Unique dining experience:

Food is simmered for eating, thereby it is tasty.

Modern production center

現(xiàn)代化生產(chǎn)中心

黃記煌專用復(fù)合型調(diào)味料由北京黃記煌商貿(mào)有限責(zé)任公司生產(chǎn)總部生

產(chǎn)，是集熬制、灌裝、包裝為一體的大型現(xiàn)代化生產(chǎn)中心。工廠設(shè)備先進(jìn)，

擁有一支專業(yè)的食品檢疫檢驗(yàn)團(tuán)隊(duì)，產(chǎn)品符合國家的環(huán)保和食品生產(chǎn)安

全的要求，同時(shí)滿足美國 FDA 出口認(rèn)證要求。

滿足食客不同口味

擁有獨(dú)家秘制的復(fù)合型調(diào)味品

Huang Ji Huang special compound condiments are produced by Beijing Huang Ji Huang Trading

Co., Ltd. Production Headquarter, it is a large-scale modern production center which integrates

stewing, filling and packing. The factory has advanced equipment and one professional team

for food quarantine and inspection. Products meet the national requirements in environmental

protection and food production safety. Meanwhile, the products are in line with American FDA

export certification requirements.

Exclusive Secret Compound Condiment

Different flavors of guests can be met.

店面展示

Store display

HuangJiHuang

店 面 形 象 4.0.1 版

HUANGJIHUANG

STORE

DISPLAY

后廚需要面積比一般餐廳占地面積少，保證店內(nèi)服務(wù)

區(qū)面積利用率最大化

The kitchen area is much less than the area of general

restaurants, thereby ensuring the maximum utilization rate

of service area in the store.

功能區(qū)的規(guī)劃及面積的展現(xiàn)

后廚

功能劃分

Function division

plan of functional areas and area display

工服展示

Work

clothes

to show

店面展示

Store display

店 面 形 象 4.0.2 版

HuangJiHuang

HUANGJIHUANG

STORE

DISPLAY

萬達(dá)、凱德、華聯(lián)、銀泰、華潤、王府井、萬科、新世界、蘇寧、步步高、天虹、 龍湖天街、寶龍、大悅城、

萬象城、愛琴海、金源 ...

店面分布于全國主流連鎖商業(yè)綜合體內(nèi)

Wanda, Cade, Hualian, Yintai, CRC, Wangfujing, Vanke, New World, Suning, Backgammon, Tinhong, Longhu

Tianjie, Baolong, Joy City, Vientiane City, Aegean Sea and Jinyuan...

the store is distributed in main chain commercial complexes all over the country.

店面選址

Store site selection

投資有保障

具備為餐飲連鎖品牌提供系統(tǒng)支持能力

完善的加盟服務(wù)

專業(yè)高效的管理團(tuán)隊(duì)和技術(shù)研發(fā)力量

全球超過 600 個(gè)的加盟成功案例

① 市場(chǎng)及營銷支持

② 營運(yùn)及培訓(xùn)支持

③ 供應(yīng)鏈及生產(chǎn)支持

④ IT 支持

⑤ 產(chǎn)品研發(fā)與持續(xù)的創(chuàng)新

⑥ CI（MI；BI；VI）

⑦ 培訓(xùn)

⑧ 品牌宣傳 / 營銷

擁有近 20 人的專業(yè)管理和研發(fā)團(tuán)隊(duì)，負(fù)責(zé)品牌產(chǎn)品設(shè)計(jì)、產(chǎn)品試驗(yàn)及培訓(xùn)。團(tuán)隊(duì)成員來自

國內(nèi)外知名餐飲企業(yè)及食品行業(yè)，有著數(shù)十年的食品研發(fā)經(jīng)驗(yàn)

Investment can be guaranteed

The company has a professional management and R&D team composed of nearly 20 people, and

it is responsible for brand product design, product testing and training. Team members come

from domestic and foreign well-known catering enterprises and food industry with experience in

food research and development for several decades.

(5) Product development and continuous innovation

(6) CI（MI；BI；VI）

(7) Training

(8) Branding/marketing

(1) Market and marketing support

(2) Operating and training support

(3) Supply chain and production support

(4) IT support

Professional and efficient management team as well as

technology research and development strength

More than 600 successful franchising cases all over the world

Perfect franchising services

The company has the ability of providing system support for

catering chain brand

加盟咨詢



提交“在線申請(qǐng)”

區(qū)域公司評(píng)估

加盟商資質(zhì)證件&開店申請(qǐng)

意向申報(bào)審批流程

開業(yè)

簽訂正式加盟合同

加盟意向書簽訂

租賃合同

設(shè)計(jì)裝修

繳納意向金

不予受理

不予受理

新加盟商面試

√ 評(píng)估通過

× 未通過

Not Passed

Unqualified

New franchisee

Old franchisee

Assessment passed

Qualified

新加盟商

老加盟商

合格

不合格

人員招募 證照辦理 配送、培訓(xùn)、營建、營運(yùn)、IT









 


















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關(guān)于加盟

加盟流程

Franchising flow

About franchising

1. Suggested store location: Catering areas of urban and regional level commercial complexes in cities at all levels, and landmark catering hubs;

2. Suggested store business area: 200 square meters (±10%);

3. According to the Appraisal Report on the Store-opening of Huang Ji Huang, the store is more than 80% (Full Score is 125);

4. The estimated annual average monthly turnover shall not be less than RMB 350000/month;

5. The investment reserves of a single store shall not be less than RMB 1.5 million.

1、 首期費(fèi)：10 萬元

2、 保證金：10 萬元

3、 持續(xù)費(fèi)為餐廳營業(yè)額的 6%

1. The fee in the 1st phase: RMB 100000.

2. Store deposit: RMB 100000.

3. The ongoing fee shall be 6% of the restaurant turnover.

單店費(fèi)用收取方式

Collection method of single store fee

1、 建議店面開設(shè)位置：各級(jí)城市的城市級(jí)、區(qū)域級(jí)商業(yè)綜合體餐飲區(qū)，地標(biāo)性餐飲匯聚地；

2、 建議店面營業(yè)使用面積 200 平方米 (±10%)；

3、 《黃記煌店面開設(shè)評(píng)估報(bào)告》達(dá) 80% 以上（滿分為 125）；

4、 預(yù)估年度月均營業(yè)額不得低于人民幣 35 萬元 / 月；

5、 單店投資準(zhǔn)備金不低于人民幣 150 萬元。

黃記煌三汁燜鍋店面開設(shè)條件

Store-opening Conditions for Huang Ji Huang

Three Juices Simmer Pot

官網(wǎng)

電話

地址

www.huangjihuang.com

400 9100 933

北京市順義區(qū)林河工業(yè)開發(fā)區(qū)林河大街 24 號(hào)

24, Linhe Street, Linhe Industrial Development Zone, Shunyi District, Beijing

Website

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