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桂林廣播電視臺

全媒體服務(wù)合作項(xiàng)目推介

Guilin Radio and Television Station

Promotion of All-media Service Cooperation Projects

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

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GUILIN RADIO

AND

TELEVISION STATION

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

廣播電視廣告合作

Hotline

0773-3812611

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

廣播三套頻率全天各1 8個(gè)小時(shí)準(zhǔn)點(diǎn)播報(bào)，有效塑造合作企業(yè)品牌形

象。鉆石席位，獨(dú)一無二合作

精準(zhǔn)鎖定車主人群，全景交通、權(quán)威關(guān)注。在全天超40次的高頻次播

報(bào)中迅速傳遞品牌信息

緊密貼合“交通動(dòng)態(tài)”時(shí)段，搶占車主注意力黃金高峰。以“輕松邀約”

的形式讓品牌更具親和力和感染力

資訊、天氣、路況、音樂等單元節(jié)目，每天為車主奉上最精華的樂活信

息，每天多頻次播出，提高廣告投放觸達(dá)率，實(shí)現(xiàn)全方位的品牌曝光和

高性價(jià)比的投放

彰顯品牌擔(dān)當(dāng)，是照亮品牌的一把火炬。弘揚(yáng)中華民族優(yōu)秀傳統(tǒng)文化，

傳遞社會正能量。創(chuàng)意新穎，制作精良，眾多作品在全區(qū)乃至全國評選

中取得優(yōu)異成績

每個(gè)周末全天30次高密度轟炸傳播，是品牌提高知名度的上佳選擇

聯(lián)動(dòng)王牌節(jié)目，版頭、版尾頭等艙廣告席位，提升收聽率，廣告效果加

倍，塑造最有質(zhì)感的品牌

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

“桂林人自己的《新聞聯(lián)播》”，黨委和政府的喉舌，人民的喉舌，第

一時(shí)間傳遞客觀聲音，凝聚主流民意，引導(dǎo)社會輿論。廣告合作形

式：欄目特約、游走字幕

“廣西優(yōu)質(zhì)欄目金獎(jiǎng)欄目”，以人文視角對桂林社會生活進(jìn)行全方位報(bào)

道。市民關(guān)注度高，上半段收視率常年穩(wěn)居2個(gè)點(diǎn)以上。廣告合作形

式：欄目冠名/特約、子欄目冠名/特約、欄目掛角、游走字幕、廣告插

播、資訊服務(wù)

收視率最高的電視臺自辦欄目，節(jié)目風(fēng)格明快時(shí)尚、幽默詼諧。廣告

合作形式：欄目冠名/特約、子欄目冠名/特約、欄目掛角、游走字幕、

資訊服務(wù)、主持人出像背景

深耕桂林的本土化節(jié)目。與新媒體融合相生，是開拓市場、拓展全媒體

營銷的新嘗試。廣告合作形式：欄目冠名/特約、板塊特約、板塊贊

助、欄目掛角、游走字幕、品牌形象片、電子商城、帶貨直播、公眾號

推文等全媒體形式合作

以4-12歲的孩子為主角，眾多學(xué)生、家長及老師參與其中，在市民中

有較高的影響力和美譽(yù)度。廣告合作形式：欄目冠名/特約、欄目掛

角、游走字幕、資訊服務(wù)

以“全心全意服務(wù)三農(nóng)”為宗旨，是本地農(nóng)民、涉農(nóng)企業(yè)了解農(nóng)業(yè)信息，

展現(xiàn)自我的新平臺。廣告合作形式：欄目冠名/特約、子欄目冠名/特

約、欄目掛角、游走字幕、資訊服務(wù)、主持人出像背景

普及法律知識，傳遞文明思想，生動(dòng)再現(xiàn)本地真實(shí)案例，引發(fā)關(guān)注和熱

議。廣告合作形式：欄目冠名/特約、子欄目冠名/特約、欄目掛角、游

走字幕、主持人出像背景

緊緊圍繞市委、市政府經(jīng)濟(jì)工作大局，在產(chǎn)業(yè)振興、鄉(xiāng)村振興、科教振

興“三大振興”方面宣傳效果明顯。廣告合作形式：欄目冠名/特約、子欄

目冠名/特約、欄目掛角、游走字幕、主持人出像背景

講述自甑皮巖萬年智慧文化以來，桂林歷史文化經(jīng)典故事和人物，凸顯

文化在打造世界級旅游城市中的價(jià)值和力量。廣告合作形式：欄目冠名

/特約，欄目掛角、游走字幕

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

精品欄目合作

Collaboration On

High-quality Columns

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

（一）為商業(yè)品牌客戶量身定制 ，在節(jié)目策劃籌備 、拍攝制作過程中 ，立體化植

入商業(yè)品牌文化、產(chǎn)品及服務(wù)信息。

示例：

l 《知·道桂林》品牌欄目 （合作熱線： 0773-3812611 ）為家裝企業(yè)特別策劃錄

制 52 期家裝知識分享及消費(fèi)導(dǎo)航系列專題，市場反饋效果良好。

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

精良專題片宣傳片攝制、跟拍；

精美宣傳冊策劃、設(shè)計(jì)、制作

Feature Film and Advertising Video Shooting;

Design and Production of Brochures.

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

BRAND

PROMOTIONAL

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

大型活動(dòng)、賽事策劃與承辦

Large-scale Activities

Events Planning and Organizing

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

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GUILIN RADIO

AND

TELEVISION STATION

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

GUILIN RADIO

AND

TELEVISION STATION

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

“

GUILIN RADIO

AND

TELEVISION STATION

“

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

新媒體業(yè)務(wù)合作

New Media Business

Cooperation

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

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”

GUILIN RADIO

AND

TELEVISION STATION

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

產(chǎn)業(yè)發(fā)展類

Industrial

Development

語言培訓(xùn)

少兒市場

藝考

研學(xué)等

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

GUILIN RADIO

AND

TELEVISION STATION

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

“

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GUILIN RADIO

AND

TELEVISION STATION

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

全媒體直播服務(wù)

All-media Live

Broadcasting Service

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

桂林廣播電視臺演播廳、

錄音室等租賃服務(wù)

Rental Service of

Television Studio and Recording Studio

400 m2

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

GUILIN RADIO

AND

TELEVISION STATION

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

The Promotion of All-media

Service Cooperation Projects.2023