?美在紅酒 心戀小鎮(zhèn) WINE TIMEWine town Beauty in red wine heart love town 品鑒紅酒 官方微信公眾號(hào) 用自然與純真 致敬精彩人生 7211 2828023VIP LINE 咨詢熱線 小鎮(zhèn)地址：重慶市涪陵區(qū)藺市街道美心紅酒小鎮(zhèn)

品味一種極致 CONTENTSMEXIN WINE TOWN 未入喉 目錄 已醇香四溢 猶未品 1 已流露不凡 美心集團(tuán)紅酒產(chǎn)業(yè)介紹 NOT EVERY LIFE 2 Mexin's Wine Industry Introduction CAN BE SO ROMANTIC 紅酒小鎮(zhèn)的由來 3 The origin of the wine town 釀酒 & 品酒 4 Winemaking & Tasting 紅酒文化活動(dòng) Wine cultural activities

MEXIN WINE TOWN INTRODUCTION ☆ 2008年選址涪陵藺市鎮(zhèn)，建設(shè)以紅酒文化為主旋律的中西風(fēng)情旅游度假區(qū)?美心紅酒小鎮(zhèn) ☆ 2011年收購(gòu)澳大利亞墨爾本雅拉森林葡萄酒莊園 MAXIM'S WINE IN ☆ 2011年10月成立佰飲奧萊酒水專賣 DUSTRY LAYOUT ☆ 2012年收購(gòu)美國(guó)納帕谷Thomas Winery葡萄酒莊 ☆ 2016年第二家酒水專賣?跨界商品折扣店開業(yè) 美心集團(tuán)紅酒產(chǎn)業(yè)布局 ☆ 2018年1月成立第三家紅酒專賣?紅酒坊，打造重慶進(jìn)口紅酒集散地 ☆ 2018年全資收購(gòu)澳大利亞知名百吉·布魯克葡萄酒莊園，自產(chǎn)系列葡萄酒20余款 伴隨國(guó)內(nèi)紅酒貿(mào)易量逐漸增長(zhǎng)，中國(guó)正逐步取代英國(guó)成為全 ☆ 2018年耗資上億元在重慶市渝北區(qū)創(chuàng)建重慶及西南最大的紅酒銷售市場(chǎng)?紅酒博物館 球第二大紅酒消費(fèi)市場(chǎng)?? ☆ 2019年底投資建設(shè)美心紅酒小鎮(zhèn)-泡桐村生態(tài)葡萄園，已種植葡萄上千畝，擬建設(shè)萬畝基地 美心集團(tuán)秉承“塑造文化，品鑒價(jià)值”之宗旨，積極拓展紅酒 產(chǎn)業(yè)。在澳大利亞、美國(guó)收購(gòu)并入股多家著名老牌酒莊，在澳 ☆ In 2008, the site was selected in Linshi Town, Fuling, to build a Chinese-Western 洲、美國(guó)設(shè)立專門的紅酒進(jìn)出口貿(mào)易公司，成立三大酒水賣 style tourist resort with red wine culture as the main theme-Meixin Red Wine Town 場(chǎng)。匯聚了來自澳大利亞、美國(guó)、法國(guó)、西班牙、智利等30多個(gè) 國(guó)家的進(jìn)口紅酒，并創(chuàng)建美心紅酒小鎮(zhèn)自有品牌紅酒。通過 ☆ Acquired Yarra Forest Wine Estate in Melbourne, Australia in 2011 紅酒博物館、紅酒小鎮(zhèn)、高速公路服務(wù)區(qū)、泡桐村生態(tài)葡萄園 等多版塊聯(lián)動(dòng)，打造西南地區(qū)最大的紅酒集散地和紅酒文化 ☆ In October 2011, the establishment of Baiyin Ole Wines Monopoly 中心。 ☆ Acquired Thomas Winery in Napa Valley, USA in 2012 Napa Valley ☆ In 2016, the second liquor monopoly-cross-border merchandise discount store With the gradual increase in domestic red wine trade, China is gradually replacing the UK as the world's second largest red wine consumer market... opened Chongqing Maxim's Group adheres to the tenet of \"shaping culture and appreciating value\" and actively expand the wine industry. Acquired and invested in a number of ☆ In January 2018, the third wine monopoly-wine shop was established to create a well-known old wineries in Australia and the United States, established special distribution center for imported red wine in Chongqing wine import and export trading companies in Australia and the United States, and established three major wine shops. Gathered imported red wines from more than ☆ In 2018, it wholly acquired Australia's well-known Baiji Brooke Wine Estate, and 30 countries including Australia, the United States, France, Spain, Chile, etc., and produced more than 20 series of wines created Maxim's own brand red wine in the Red Wine Town. Through the linkage of multiple sections such as the Wine Museum, Wine Town, Expressway Service Area, ☆ In 2018, it cost hundreds of millions of yuan to create the largest red wine sales and Paulownia Village Ecological Vineyards, the largest red wine distribution center market in Chongqing and Southwest China-Red Wine Museum in Yubei District, and wine cultural center in Southwest China will be built. Chongqing City ☆ At the end of 2019, it will invest in the construction of the ecological vineyards of Maxim's Wine Town-Paulownia Village. More than a thousand mu of grapes have been planted, and it is planned to build a base of 10,000 mu Melbourne 01/02美心紅酒小鎮(zhèn) MEXIN WINE TOWN

MEXIN WINE TOWN INTRODUCTION MEXIN VINEYARD TEMECULA, CALIFORNIA, AMERICA BADGERS BROOK WINERY·MEIXIN, YARRA VALLEY, MELBOURNE, AUSTRALIA 美國(guó)加州·特美谷 美心葡萄酒莊園 澳大利亞墨爾本·雅拉谷 美心百吉·布魯克葡萄酒莊園 03/04美心紅酒小鎮(zhèn) MEXIN WINE TOWN

MEXIN WINE TOWN INTRODUCTION 紅酒坊金渝店 CHONGQING YUBEI 地址：渝北區(qū)出口加工區(qū)美心紅酒廣場(chǎng)1號(hào)廳 MAXIM'S WINE PLAZA WINE MUSEUM 紅酒坊海峽路店 重慶渝北 地址：南岸區(qū)海峽路475路公交站旁 美心紅酒廣場(chǎng) 紅酒博物館 紅酒坊藺市店 美心紅酒博物館按照不同風(fēng)格展示成三個(gè)廳： 一號(hào)廳紅酒坊 地址：涪陵區(qū)藺市美心紅酒小鎮(zhèn)景區(qū)（水上樂園附近） 二號(hào)廳佰飲奧萊 三號(hào)廳跨界商品折扣店 05/06美心紅酒小鎮(zhèn) 分別展示了來自澳洲、法國(guó)、西班牙、智利等30多個(gè)國(guó)家的 MEXIN WINE TOWN 進(jìn)口紅酒。除了拉菲、路易亞都、黃尾袋鼠、布朗兄弟、巴斯 克、桃樂絲等常見葡萄酒品牌，紅酒博物館還與國(guó)外專業(yè)酒 莊常年合作，推出極具地區(qū)風(fēng)味的高品質(zhì)葡萄酒。三個(gè)廳均 設(shè)有紅酒吧、紅酒教室、紅酒俱樂部。美心紅酒博物館并不 定期舉行紅酒文化和輕奢品鑒沙龍。 Maxim's Wine Museum is displayed in three halls according to di?erent styles Hall 1 red wine mill Hall 2 bevoutlets Hall 3 cross border commodity discount store The imported red wines from more than 30 countries including Australia, France, Spain and Chile were displayed. In addition to common wine brands such as La?te, Luigi, Yellow-tailed Kangaroo, Brown Brothers, Basque, Dorothy, the Wine Museum also cooperates with foreign professional wineries throughout the year to launch high-quality wines with regional ?avors. There are wine bars, wine classrooms, and wine clubs in all three halls. The Maxim Wine Museum occasionally holds wine culture and luxury tasting salons.

佰飲奧萊金渝店 跨界商品折扣店金渝店 地址：渝北區(qū)出口加工區(qū)美心紅酒廣場(chǎng)2號(hào)廳 地址：渝北區(qū)出口加工區(qū)美心紅酒廣場(chǎng)3號(hào)廳 佰飲奧萊海峽路店 跨界商品折扣店海峽路店 地址：南岸區(qū)海峽路475路公交站旁 地址：南岸區(qū)海峽路475路公交站旁 佰飲奧萊藺市店 跨界商品折扣店藺市店 地址：涪陵區(qū)藺市美心紅酒小鎮(zhèn)景區(qū)（綜合大樓一樓） 地址：涪陵區(qū)藺市美心紅酒小鎮(zhèn)景區(qū)（綜合大樓負(fù)一樓） 07/08美心紅酒小鎮(zhèn) MEXIN WINE TOWN

MEXIN WINE TOWN ORIGIN WINE TOWN MEXIN WINE TOWN 美心紅酒小鎮(zhèn) 美心紅酒小鎮(zhèn)是美心集團(tuán)傾心打造的升級(jí)版文旅項(xiàng)目，地處 重慶市涪陵區(qū)藺市街道，位于長(zhǎng)江之濱，與千年“君子鎮(zhèn)”藺市 一水對(duì)望，并通過多條環(huán)線索道延伸至坪上山區(qū)廣闊的森林 原野和梨香溪廣泛的旖旎水域。 美心紅酒小鎮(zhèn)以紅酒產(chǎn)業(yè)與人文為意蘊(yùn)，涵蓋主題山地游樂 場(chǎng)、配套文旅特色吃住、特色高速服務(wù)區(qū)等，并在鄉(xiāng)村振興的 旗幟下，貫穿鄉(xiāng)村集市、食品生產(chǎn)、生態(tài)康養(yǎng)、紅酒賣場(chǎng)以及海 鮮山珍經(jīng)營(yíng)等領(lǐng)域；同時(shí)以小鎮(zhèn)文化區(qū)域、跨界豬酒吧驛站、 泡桐村鄉(xiāng)村廣場(chǎng)、坪上農(nóng)旅康養(yǎng)基地形成四個(gè)垂直高度梯級(jí) 景區(qū)，在奇特中集聚中西文化內(nèi)涵之碰撞，在奇異中盡致民俗 傳統(tǒng)之演繹，在奇妙中彰顯創(chuàng)意夸張之靈性。達(dá)成“鬧中有靜， 靜中有趣，趣中有味，味中有憶”的美好感觸。 美于心，紅于酒，趨于樂，怡于情 ?美心紅酒小鎮(zhèn)就在你身邊，期盼你的到來。 09/10美心紅酒小鎮(zhèn) MEXIN WINE TOWN

MEXIN WINE TOWN ORIGIN 注意：海拔越高，平均氣溫就越低，這意味著葡萄有更低的潛在酒度和更高的酸度，這兩者 可以打造出輕盈、鮮爽型的葡萄酒。海拔越高，氣溫日變化就會(huì)越明顯，可以幫助葡萄保持 Paulownia Village 充足的酸度。涼爽的山風(fēng)在葡萄園內(nèi)吹拂，也會(huì)增加葡萄酒的鮮爽口感。高海拔使得葡萄園 Ecological Vineyard 全年日照時(shí)間加長(zhǎng)，早晚溫差相距加大。光照強(qiáng)，溫差加大，葡萄成熟時(shí)間增長(zhǎng)，顏色更加深 濃，香氣更加精致細(xì)膩，單寧和結(jié)構(gòu)非常完美。 泡桐村生態(tài)葡萄園 Note: The higher the altitude, the lower the average temperature, which means that the grapes have lower potential alcohol 美心紅酒小鎮(zhèn)泡桐村生態(tài)葡萄園是美心集團(tuán)國(guó)際貿(mào)易產(chǎn)業(yè) content and higher acidity, both of which can create light, fresh wines. The higher the altitude, the more obvious the daily 鏈的上游環(huán)節(jié)之一，是美心紅酒產(chǎn)業(yè)鏈上的重要組成部分， temperature changes, which can help the grapes maintain su?cient acidity. The cool mountain breeze blowing in the vineyard 踐行“看見鄉(xiāng)愁，惠及鄉(xiāng)鄰”的理念，著力做好農(nóng)村一二三產(chǎn) will also increase the freshness of the wine. The high altitude makes the vineyards have longer sunshine hours throughout the 業(yè)的融合，以實(shí)體經(jīng)濟(jì)帶動(dòng)鄉(xiāng)鄰致富。 year, and the temperature di?erence between morning and evening increases. With strong light, the temperature di?erence increases, the ripening time of the grapes increases, the color is deeper, the aroma is more delicate and delicate, and the The ecological vineyard of Paulownia Village in Maxim’s Red Wine Town is one of tannins and structure are perfect. the upstream links of Maxim’s international trade industrial chain and an important part of the Maxim’s red wine industrial chain. We will do a good job in 11/12美心紅酒小鎮(zhèn) the integration of primary, secondary and tertiary industries in rural areas, and MEXIN WINE TOWN use the real economy to drive neighbors to become rich. 美心紅酒小鎮(zhèn)泡桐村生態(tài)葡萄園位于重慶市涪陵區(qū)泡桐 村坪上片區(qū)，北緯30度左右，恰好是釀酒葡萄最佳緯度的 起點(diǎn)（最佳為30-50度），氣候溫暖濕潤(rùn)宜人，海拔600多米， 土壤PH值保持在6.5～7.5之間，為高產(chǎn)優(yōu)質(zhì)的紅酒提供了 保證。 The ecological vineyard of Paotong Village in Meixin Red Wine Town is located in the Pingshang area of Paotong Village, Fuling District, Chongqing. It is about 30 degrees north latitude, which happens to be the starting point of the best latitude for wine grapes (the best is 30-50 degrees), and the climate is warm and humid. At an altitude of more than 600 meters, the pH value of the soil is maintained between 6.5 and 7.5, which provides a guarantee for high-yield and high-quality red wine.

MEXIN WINE TOWN ORIGIN HARVEST INTENTIONS OF 為什么這里 特別適合 PICKING 釀酒葡萄的種植 位于北緯30度左右，海拔600多米，適宜釀酒葡萄生長(zhǎng)； 氣候條件良好，春季葡萄發(fā)芽時(shí)水分充足，利于生長(zhǎng)，成熟時(shí)少雨，病蟲害少，含糖 度高；更因惡劣天氣少，基本無冰雹，不會(huì)損傷葡萄皮； 本地土壤適宜葡萄培植，富含釀酒葡萄所需要的鉀、鎂、鐵，釀酒效果佳； 本地日照充足，葡萄成熟度好，釀酒品質(zhì)高。 ECOLOGICAL VINEYARD PROFILE 13/14美心紅酒小鎮(zhèn) MEXIN WINE TOWN

MEXIN WINE TOWN ORIGIN INDUSTRY PLANNING 產(chǎn)業(yè)規(guī)劃 美心紅酒小鎮(zhèn)泡桐村生態(tài)葡萄園依托泡桐村獨(dú)特的山水田園風(fēng)光，規(guī)劃圍繞生態(tài)農(nóng)業(yè)、紅酒釀造、農(nóng) 業(yè)觀光、鄉(xiāng)村旅游、養(yǎng)生養(yǎng)老等產(chǎn)業(yè)綜合開發(fā)。區(qū)域內(nèi)已種植葡萄近1000畝，計(jì)劃帶動(dòng)周邊農(nóng)戶種植 5000-10000畝?，F(xiàn)已引進(jìn)國(guó)際先進(jìn)的葡萄酒生產(chǎn)技術(shù)，完善了集觀光、采摘、生產(chǎn)、品味、購(gòu)買于一體 的產(chǎn)業(yè)生態(tài)，已形成了年產(chǎn)十萬瓶以上的規(guī)模。美心紅酒小鎮(zhèn)泡桐村生態(tài)葡萄園的落地，將進(jìn)一步強(qiáng) 化美心集團(tuán)國(guó)際貿(mào)易產(chǎn)業(yè)鏈的縱深。其旨在布局原料供應(yīng)鏈，實(shí)現(xiàn)原料的本地化，加強(qiáng)美心集團(tuán)所釀 產(chǎn)品對(duì)原料風(fēng)土特色的保持；同時(shí)，“農(nóng)旅融合發(fā)展”計(jì)劃通過旅游為牽引，帶動(dòng)周邊地區(qū)的鄉(xiāng)村旅游 發(fā)展，促進(jìn)農(nóng)民增收致富，實(shí)現(xiàn)農(nóng)業(yè)強(qiáng)、農(nóng)村美、農(nóng)民富的長(zhǎng)遠(yuǎn)目標(biāo)，為鄉(xiāng)村振興之國(guó)策服務(wù)。 15/16美心紅酒小鎮(zhèn) MEXIN WINE TOWN

MEXIN WINE TOWN ORIGIN WHY THE WINE TOWN IS THE PRICE OF IMPORTED IMPORTED RED WINE LOW? RED WINE 為什么紅酒小鎮(zhèn)的 進(jìn)口紅酒價(jià)格低？ 進(jìn)口紅酒 美心紅酒小鎮(zhèn)的原裝進(jìn)口紅酒最便宜的只需15.8元，其他原裝 15.8元起 進(jìn)口紅酒的價(jià)格也普遍低于普通商場(chǎng)，有的甚至比網(wǎng)上超市 更便宜。 酒莊直采 / 無中間商 / 平民經(jīng)濟(jì) / 自建賣場(chǎng)無租金 為何紅酒小鎮(zhèn)的進(jìn)口紅酒價(jià)格低？依托美心集團(tuán)美國(guó)、澳大利 亞自有酒莊和分公司優(yōu)勢(shì)，通過向當(dāng)?shù)丶t酒廠商大量直采，從 而得到近乎工廠價(jià)的紅酒價(jià)格，再加上自有全資國(guó)外紅酒莊 園，配以美心集團(tuán)自身成熟的運(yùn)輸物流體系，美心門遠(yuǎn)銷海外 的同時(shí)，萬噸貨輪沒有返空，而是滿載紅酒回國(guó)，省去了各類 中間環(huán)節(jié)，降低了運(yùn)費(fèi)，真正達(dá)成低價(jià)回饋消費(fèi)者。 FEATURED SPECIAL BREWS PREMIUM QUALITY 17/18美心紅酒小鎮(zhèn) MEXIN WINE TOWN

MEXIN WINE TOWN WINEMAKING & TASTING WINE PRODUCTION PROCESS 七分葡萄 三分釀造 MAKE & TASTE 釀酒與品酒 HIGH QUALITY & LOW YIELD 19/20美心紅酒小鎮(zhèn) MEXIN WINE TOWN

MEXIN WINE TOWN WINEMAKING & TASTING AUTOMATIC FILLING PRODUCTION LINE 全自動(dòng)灌裝生產(chǎn)線 PRODUCT INTRODUCTION 產(chǎn)品介紹 PREMIUM QUALITY 21/22美心紅酒小鎮(zhèn) MEXIN WINE TOWN

紅酒小鎮(zhèn)赤霞珠干紅葡萄酒 紅酒小鎮(zhèn)佳美娜干紅葡萄酒 750m（l 重型瓶） 750m（l 重型瓶） 23/24美心紅酒小鎮(zhèn) MEXIN WINE TOWN

紅酒小鎮(zhèn)西拉子干紅葡萄酒 紅酒小鎮(zhèn)加本納蘇維濃葡萄酒 750m（l 重型瓶） 750m（l 重型瓶） 西拉葡萄品種的風(fēng)味，展示出飽滿的黑莓和少許的白胡椒氣味。 加本納蘇維濃葡萄酒采用了12%的美樂來軟化單寧，并增加了復(fù)雜性和深度。成品酒 酒體口感豐富，層次分明，帶有一些令人愉快的甜美的橡木桶味。 展現(xiàn)了許多典型的涼爽氣候特征，黑莓、黑醋栗和少許辣椒的味道。這款酒有著成熟 口感絲滑，余味悠長(zhǎng)，回味中的單寧相當(dāng)克制，盡顯貴族風(fēng)范。 的黑莓口味，李子與橡木的完美結(jié)合，呈現(xiàn)出雪松和雪茄盒的味道。 25/26美心紅酒小鎮(zhèn) MEXIN WINE TOWN

WINE CULTURE FESTIVAL 紅酒文化節(jié) 27/28美心紅酒小鎮(zhèn) MEXIN WINE TOWN