URBAN ART SEASON

城市藝術(shù)季—廣州國(guó)際公共藝術(shù)博覽會(huì)

組織機(jī)構(gòu)

指導(dǎo)單位：中國(guó)文化娛樂行業(yè)協(xié)會(huì)

統(tǒng)籌單位：廣州市人民政府

主辦單位：中共廣州市委宣傳部、廣州市文化廣電旅游局、中共廣州市天河區(qū)委、廣州市天河區(qū)人民政府

聯(lián)合主辦：中國(guó)亞洲經(jīng)濟(jì)發(fā)展協(xié)會(huì)公共藝術(shù)委員會(huì)

組織單位：文創(chuàng)產(chǎn)業(yè)大會(huì)·天河峰會(huì)組委會(huì)

承辦執(zhí)行單位：廣州禾一展覽策劃有限公司

支持單位：廣東省當(dāng)代公共藝術(shù)研究中心、天和文化藝術(shù)交流促進(jìn)會(huì)、潘鶴藝術(shù)館、高劍父紀(jì)念館、新石灣美術(shù)館、

喬十光美術(shù)館、大灣區(qū)國(guó)際藝術(shù)品保稅產(chǎn)業(yè)中心、小洲藝術(shù)區(qū)等

戰(zhàn)略合作單位：廣東省商業(yè)地產(chǎn)投資協(xié)會(huì)公共藝術(shù)委員會(huì)、廣東省陳設(shè)藝術(shù)協(xié)會(huì)、廣東省舊城鎮(zhèn)舊廠房舊村莊

改造協(xié)會(huì)、晉民集團(tuán)、奧雅設(shè)計(jì)、山水比德、BIG 海珠灣藝術(shù)園、地王廣場(chǎng)、羅浮宮家居藝術(shù)中心、信義·國(guó)際

會(huì)館、聚龍古村等

GUANGZHOU INTERNATIONAL PUBLIC ART FAIR

2021 年 11 月 19-22 日，城市藝術(shù)季 - 廣州國(guó)際公共藝術(shù)博覽會(huì)簡(jiǎn)稱（PAF）落地廣州。參與單位的認(rèn)可、采購(gòu) / 參觀群

體的好評(píng)、專家學(xué)者的支持、專業(yè)協(xié)會(huì) / 機(jī)構(gòu)的的關(guān)注、媒體伙伴的熱情以及組委會(huì)所有工作人員的付出讓本屆城市藝術(shù)季 -

廣州國(guó)際公共藝術(shù)博覽會(huì)的首次亮相效果遠(yuǎn)超預(yù)想。作為公共藝術(shù)領(lǐng)域的首個(gè)專業(yè)博覽會(huì)，我們以建立國(guó)內(nèi)領(lǐng)先的公共藝術(shù)

交易平臺(tái)為宗旨，接下來(lái)，我們將以更加飽滿的熱情來(lái)回饋社會(huì)各界對(duì)我們的信任和支持。

此外，城市藝術(shù)季 - 廣州國(guó)際公共藝術(shù)博覽會(huì)自策劃之初的定位就不止是一個(gè)活動(dòng)、一個(gè)博覽會(huì)，而是一個(gè)大型藝術(shù)節(jié)，

覆蓋全市的公共藝術(shù) IP 項(xiàng)目。我們致力于讓公共藝術(shù)從公共而來(lái)，回歸城市，讓它真正介入城市更新發(fā)展、提升城市人文價(jià)值。

同時(shí)，這也會(huì)是一個(gè)具有超高商業(yè)價(jià)值的活動(dòng)，為公共藝術(shù)創(chuàng)作者與采購(gòu)者搭建一個(gè)信息互通平臺(tái)，為塑造公共藝術(shù)空間的

藝術(shù)家、規(guī)劃師、建筑師、科學(xué)家、市政工程人員等各類空間的打造者、運(yùn)營(yíng)者提供參考，讓大眾有一個(gè)專業(yè)平臺(tái)介入公共

藝術(shù)，在實(shí)現(xiàn)公共藝術(shù)市場(chǎng)繁榮發(fā)展的前提下，讓公共藝術(shù)真正為公眾服務(wù)、為城市建設(shè)的參與者服務(wù)、為城市服務(wù)。

——城市藝術(shù)季 - 廣州國(guó)際公共藝術(shù)博覽會(huì)組委會(huì)

前言

PREFACE

喚醒公共藝術(shù)力量·彰顯城市人文精神

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URBAN ART SEASON

城市藝術(shù)季—廣州國(guó)際公共藝術(shù)博覽會(huì)

VOICE OF PAF

ACADEMIC COMMITTEE EXPERTS

PAF之聲

學(xué)術(shù)委員會(huì)專家篇

在城市更新和構(gòu)建人文城市的背景下，更需要以人文價(jià)值為引擎，藝術(shù)可以定義一個(gè)城市的性格，體現(xiàn)一個(gè)城市的溫度、品格、

文化訴求和人文關(guān)懷。廣州國(guó)際公共藝術(shù)博覽會(huì)作為國(guó)內(nèi)首個(gè)以公共藝術(shù)為主導(dǎo)的博覽會(huì)，期待可以匯聚更多優(yōu)質(zhì)的公共藝

術(shù)機(jī)構(gòu)與藝術(shù)資源，搭建自由的學(xué)術(shù)與市場(chǎng)交流平臺(tái)，助推公共藝術(shù)傳播和發(fā)展，為城市更新和人文城市建設(shè)提供有力支持。

——中央美術(shù)學(xué)院城市設(shè)計(jì)與創(chuàng)新研究院院長(zhǎng) 王中

當(dāng)代公共藝術(shù)應(yīng)該是區(qū)域人文的情感凝聚物，他與城市美學(xué)和居民的文明程度有著極大的關(guān)聯(lián)，廣州國(guó)際公共藝術(shù)博覽會(huì)將

公共藝術(shù)與城市發(fā)展建立了新的聯(lián)系，對(duì)廣州這座“千年商都”和粵港澳大灣區(qū)的文化中心拓寬將起到不可忽視的作用。

——廣州美術(shù)學(xué)院雕塑與公共藝術(shù)學(xué)院教授、院長(zhǎng) 陳克

公共藝術(shù)的意義，絕不單純?cè)谟凇罢J(rèn)知信息”的表達(dá)，在于如何凸顯城市的“價(jià)值觀”，引導(dǎo)大眾追求更加美好的生活以及

如何撫慰、愉悅、熏陶、感化大眾的心靈。廣州國(guó)際城市公共藝術(shù)博覽會(huì)能夠有效實(shí)現(xiàn)互聯(lián)城市與文化，文化與生活，激活

城市新精彩。

——廣州美術(shù)學(xué)院建筑與環(huán)境藝術(shù)學(xué)院院長(zhǎng) 沈康

廣州國(guó)際城市公共藝術(shù)博覽會(huì)為公共藝術(shù)尤其是數(shù)字藝術(shù)領(lǐng)域的交流和發(fā)展提供了新的文化載體。

——廣州凡拓?cái)?shù)字媒體科技有限公司總經(jīng)理 林日新

如何讓整個(gè)社會(huì)看到公共藝術(shù)的存在？我認(rèn)為除了藝術(shù)家們的努力外，更需要培養(yǎng)公共藝術(shù)的社會(huì)土壤，也就是說(shuō)需要大眾

對(duì)生活藝術(shù)修養(yǎng)的全面提高。專業(yè)的公共藝術(shù)博覽會(huì)是非常重要的一環(huán)。廣州國(guó)際公共藝術(shù)博覽會(huì)是廣州首個(gè)屬于本土的公

共藝術(shù)博覽會(huì)，對(duì)于促進(jìn)整個(gè)社會(huì)公共藝術(shù)的發(fā)展具有十分重要的作用。

——潘鶴藝術(shù)館常務(wù)館長(zhǎng) 潘奮

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GUANGZHOU INTERNATIONAL PUBLIC ART FAIR

VOICE OF PAF

EXHIBITORS

PAF之聲

參展單位篇

以往我們參加展覽活動(dòng)多數(shù)純粹是數(shù)字藝術(shù)同行業(yè)的交流，但是城市藝術(shù)季 - 廣州國(guó)際公共藝術(shù)博覽會(huì)這個(gè)平臺(tái)的包容性和專

業(yè)性都很強(qiáng)，它能夠帶來(lái)同行交流的同時(shí)亦成功為數(shù)字藝術(shù)企業(yè)搭建與公共藝術(shù)創(chuàng)作者溝通、交流的平臺(tái)，對(duì)于數(shù)字藝術(shù)企

業(yè)未來(lái)的創(chuàng)作和發(fā)展會(huì)有一個(gè)新的思路和方向。

——風(fēng)語(yǔ)筑

對(duì)于整個(gè)疫情期間，許多專業(yè)展會(huì)延遲 / 取消的情況下，組委會(huì)能夠邀請(qǐng)到如此多的含金量非常高的專業(yè)觀眾，我們作為參

展單位這點(diǎn)我認(rèn)為非常棒。對(duì)于后續(xù)的合作我們充滿信心。

——馬努藝術(shù)

此次博覽會(huì)的成功落地是本土公共藝術(shù)前進(jìn)和發(fā)展的重要一環(huán)，不僅為作者多維度展現(xiàn)當(dāng)?shù)氐奶厣幕?hào)提供了新的契機(jī)，

也為處理好公共藝術(shù)與文化生態(tài)、城市發(fā)展之間的關(guān)系提供了現(xiàn)實(shí)參考。

——深圳市公共藝術(shù)設(shè)計(jì)有限公司

作為城市更新、鄉(xiāng)村振興的一種方式，藝術(shù)從來(lái)沒有像今天這樣被賦予如此多的功能和意義，也沒有像今天這樣具有如此重

要的作用?？缃缃涣鳌W(xué)習(xí)平臺(tái)的打造十分重要，此次我們?cè)诠菜嚥?huì)現(xiàn)場(chǎng)感觸良多也收獲頗豐。

——山水比德市政文旅院副院長(zhǎng) 黃衍生

整個(gè)博覽會(huì)現(xiàn)場(chǎng)呈現(xiàn)的效果非常好，這不僅是指博覽會(huì)本身，包括觀眾的參與度、論壇活動(dòng)的深度等等，都非常超出預(yù)想。

——廣東建藝公共藝術(shù)設(shè)計(jì)院有限公司總經(jīng)理 黃大中

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城市藝術(shù)季—廣州國(guó)際公共藝術(shù)博覽會(huì)

VOICE OF PAF

PURCHASING UNITS

PAF之聲

采購(gòu)單位篇

作為全國(guó)首個(gè)省級(jí)三舊改造協(xié)會(huì)，一直致力于推動(dòng)廣東省“三舊”改造事業(yè)的蓬勃發(fā)展。但城市更新不僅是有機(jī)更新、人文更新，

還需要從業(yè)的情懷和公共藝術(shù)，讓老城市煥發(fā)新活力，注入藝術(shù)的魅力，這是我們和這個(gè)平臺(tái)建立戰(zhàn)略合作的出發(fā)點(diǎn)之一。

——原廣東省舊城鎮(zhèn)舊廠房舊村莊改造協(xié)會(huì)秘書長(zhǎng) 庾來(lái)順

公共藝術(shù)鏈接城市空間，且各個(gè)場(chǎng)景對(duì)于公共藝術(shù)的介入需求非常巨大。有更多市民有興趣了解公共藝術(shù)在生活中出現(xiàn)的場(chǎng)

景空間，如公園、菜場(chǎng)、地鐵口、商業(yè)街等等，從而為日常繁復(fù)的生活增添藝術(shù)色彩。

——奧雅設(shè)計(jì)董事長(zhǎng) 李寶章

城市藝術(shù)季 - 廣州國(guó)際公共藝術(shù)博覽會(huì)作為首個(gè)聚焦各方資源、打通供需壁壘、引燃行業(yè)熱點(diǎn)的專業(yè)公共藝術(shù)博覽會(huì)，其平臺(tái)

效應(yīng)為公共藝術(shù)的快速發(fā)展提供了便利。

——廣東省陳設(shè)藝術(shù)協(xié)會(huì)副會(huì)長(zhǎng) 梁永標(biāo)

時(shí)代中國(guó)很多項(xiàng)目都已經(jīng)有公共藝術(shù)品的融入，我們的初衷是希望給到整個(gè)社區(qū)的居民感受到精神上的歸屬感。藝術(shù)品在住

宅空間中不僅僅是單獨(dú)的一個(gè)點(diǎn)，它是一種社區(qū)美學(xué)與精神狀態(tài)的傳遞，傳遞我們開發(fā)商想表達(dá)的愛、專注與創(chuàng)造這樣的價(jià)

值觀。

——時(shí)代中國(guó)景觀設(shè)計(jì)總工、開發(fā)者 方毅

當(dāng)?shù)禺a(chǎn)攜手公共藝術(shù)，自主地打造藝術(shù)空間，進(jìn)行產(chǎn)業(yè)間的互相融合，效果無(wú)疑是值得肯定的。未來(lái)，我們將組織更多的會(huì)

員單位參與其中。

——廣東省商業(yè)地產(chǎn)投資協(xié)會(huì)會(huì)長(zhǎng) 黃文杰

城市藝術(shù)季及其子項(xiàng)目作為公共藝術(shù)領(lǐng)域的專業(yè)活動(dòng)具有一定的前瞻性和社會(huì)性，對(duì)于盤活廣東藝術(shù)市場(chǎng)、賦能城市發(fā)展、

助力城市升級(jí)等方面具有十分積極的意義。

——廣州市城市規(guī)劃協(xié)會(huì)秘書長(zhǎng) 黃鼎曦

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GUANGZHOU INTERNATIONAL PUBLIC ART FAIR

VOICE OF PAF

MEDIA ARTICLES

VOICE OF PAF

GOVERNMENT UNITS

PAF之聲

媒體篇

PAF之聲

政府單位篇

廣州國(guó)際公共藝術(shù)博覽會(huì)作為公共藝術(shù)領(lǐng)域的首個(gè)專業(yè)博覽會(huì)，以公共藝術(shù)為核心，通過(guò)專業(yè)博覽會(huì)及子項(xiàng)目的舉辦，助力

城市更新升級(jí)，拓展城市人文新空間、新維度、新標(biāo)高，推動(dòng)本土公共藝術(shù)高質(zhì)量發(fā)展。

——人民日?qǐng)?bào)

廣州整體對(duì)于新事物的接受度非常強(qiáng)，這種強(qiáng)度甚至超過(guò)上海等一線城市，這是數(shù)字藝術(shù)市場(chǎng)得以發(fā)展的重要前提。

——中新網(wǎng)

廣州國(guó)際公共藝術(shù)博覽會(huì)在打造本土公共藝術(shù) IP 的同時(shí)，為塑造公共藝術(shù)空間的藝術(shù)家、規(guī)劃師、建筑師、科學(xué)家、市政工

程人員等各類空間的打造者、運(yùn)營(yíng)者提供參考。

——廣州日?qǐng)?bào)

在公共藝術(shù)行業(yè)蓬勃發(fā)展的大背景之下，廣州國(guó)際公共藝術(shù)博覽會(huì)作為公共藝術(shù)領(lǐng)域的首個(gè)專業(yè)博覽會(huì)，聚焦各方資源，將

真正實(shí)現(xiàn)發(fā)揮平臺(tái)功能，打通供需壁壘，引燃行業(yè)熱點(diǎn)，為行業(yè)全面崛起奠定實(shí)基，用實(shí)際行動(dòng)為行業(yè)助力蓄勢(shì)。

——騰訊新聞

城市藝術(shù)季 - 廣州國(guó)際公共藝術(shù)博覽會(huì)這個(gè)項(xiàng)目的整體立意非常好，它能夠讓公共藝術(shù)逐步介入城市發(fā)展和市民的生活中，讓

城市有故事可講，有個(gè)性可言，形成城市“文化擔(dān)當(dāng)”，賦能城市發(fā)展，助力城市升級(jí)，助推美育事業(yè)。

——廣州市文化廣電旅游局黨組成員、副局長(zhǎng) 柯顯東

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城市藝術(shù)季—廣州國(guó)際公共藝術(shù)博覽會(huì)

成功打造本土第一個(gè)專業(yè)公共藝術(shù)博覽會(huì)

GUANGZHOU INTERNATIONAL PUBLIC ART FAIR

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城市藝術(shù)季—廣州國(guó)際公共藝術(shù)博覽會(huì)

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城市藝術(shù)季—廣州國(guó)際公共藝術(shù)博覽會(huì)

聚合公共藝術(shù)新磁場(chǎng)

5 大主題展區(qū)

FIVE

THEME EXHIBITIONS

2023 年城市藝術(shù)季 - 廣州國(guó)際公共藝術(shù)博覽會(huì)經(jīng)過(guò)市場(chǎng)調(diào)研和項(xiàng)目落地實(shí)踐后，將展會(huì)現(xiàn)場(chǎng)劃分為數(shù)字藝術(shù)、公共藝術(shù) / 當(dāng)

代雕塑、裝置藝術(shù) / 美陳、藝術(shù)鄉(xiāng)建、美學(xué)生活五大主題展區(qū)。這五大主題展區(qū)既是當(dāng)下公共藝術(shù)的重要板塊和未來(lái)公共藝術(shù)

的重要發(fā)展內(nèi)容，形成公共藝術(shù)的新磁場(chǎng)，精準(zhǔn)面向公共藝術(shù)采購(gòu)群體，同時(shí)亦在現(xiàn)場(chǎng)形成一個(gè)公共藝術(shù)創(chuàng)作 + 采購(gòu)的內(nèi)循

環(huán)式閉環(huán)。

數(shù)字藝術(shù)、實(shí)驗(yàn)藝術(shù)（部分）、影像聲光藝術(shù)、交互媒體設(shè)計(jì)、VR 藝術(shù)體驗(yàn)、 虛擬現(xiàn)實(shí)設(shè)計(jì)、新媒體藝術(shù) / 網(wǎng)絡(luò)藝術(shù)等

NO1.

數(shù)字藝術(shù)主題展區(qū)

展現(xiàn)前瞻科技美學(xué)

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GUANGZHOU INTERNATIONAL PUBLIC ART FAIR

公共藝術(shù)項(xiàng)目、建筑藝術(shù)、公共藝術(shù)設(shè)計(jì)院、公共藝術(shù)研究院、雕塑藝術(shù)家、雕塑機(jī)構(gòu)、雕塑學(xué)會(huì) / 協(xié)會(huì)等

花藝裝置、紙藝、3D 打印、燈光裝置、影像裝置、實(shí)驗(yàn)藝術(shù)（部

分）等

當(dāng)代油畫、新水墨、文創(chuàng)、當(dāng)代非遺、版畫、潮玩、插畫藝術(shù)、

漆畫、水彩等

大地藝術(shù)、鄉(xiāng)村建筑設(shè)計(jì)、鄉(xiāng)村景觀設(shè)計(jì)、鄉(xiāng)村特色文化

IP、藝術(shù)助力鄉(xiāng)村振興案例

NO2.

NO3.

NO5.

NO4.

公共藝術(shù) / 當(dāng)代雕塑主題展區(qū)

聯(lián)袂呈現(xiàn)公共藝術(shù)時(shí)間

裝置藝術(shù) / 美陳主題展區(qū)

視覺與體感的雙重體驗(yàn)

美學(xué)生活主題展區(qū)

用藝術(shù)營(yíng)造全新的生活方式

藝術(shù)鄉(xiāng)建主題展區(qū)

藝術(shù)與鄉(xiāng)建（鄉(xiāng)村振興）共振發(fā)展

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URBAN ART SEASON

城市藝術(shù)季—廣州國(guó)際公共藝術(shù)博覽會(huì)

公共藝術(shù)能量的聚合與聯(lián)結(jié)

SIX

FORUM ACTIVITIES

當(dāng)下，城市更新成為國(guó)家拉動(dòng)內(nèi)需的重要?jiǎng)恿χ?，各大城市紛紛加碼，把城市更新作為城市經(jīng)濟(jì)發(fā)展的新引擎。那么，

作為城市更新重要參與方式的公共藝術(shù)，如何做到匹配城市更新的核心路徑？如何借用公共藝術(shù)的優(yōu)勢(shì)突破城市更新的“舊

瓶頸”？如何把握城市規(guī)律，推動(dòng)城市更新更好發(fā)展？本次論壇邀請(qǐng)到公共藝術(shù)領(lǐng)域?qū)W者、城市規(guī)劃領(lǐng)域?qū)＜摇⒊鞘懈鹿?/p>

作者等參與其中，共同為新時(shí)代下的城市更新出謀劃策。

NO1. 路徑創(chuàng)新—— 如何借力公共藝術(shù)突破城市更新“舊瓶頸”

城市藝術(shù)文化設(shè)施的升級(jí)與藝術(shù)生態(tài)的擴(kuò)容，為新的公共藝術(shù)帶來(lái)了怎樣的發(fā)展空間和可能性？粵港澳大灣區(qū)的城市集

群建設(shè)將為公共藝術(shù)的發(fā)展帶來(lái)怎樣的能量轉(zhuǎn)換？公共藝術(shù)能夠?yàn)榛浉郯拇鬄硡^(qū)的文化建設(shè)帶來(lái)怎樣的思想碰撞？我們邀請(qǐng)

了粵港澳大灣區(qū)公共藝術(shù)領(lǐng)域前沿的專業(yè)人士，共同探討公共藝術(shù)將如何面對(duì)新環(huán)境、新觀眾，創(chuàng)造新形態(tài)和新關(guān)系，從而

為粵港澳大灣區(qū)城市集群建設(shè)貢獻(xiàn)新能量。

NO2. 灣區(qū)公共藝術(shù)論壇

公共藝術(shù)為城市集群建設(shè)創(chuàng)造新關(guān)系、新能量

2021 年是“十四五”開局之年。國(guó)家“十四五”規(guī)劃綱要將“脫貧攻堅(jiān)成果鞏固拓展，鄉(xiāng)村振興戰(zhàn)略全面推進(jìn)”納入“十四五”

時(shí)期我國(guó)經(jīng)濟(jì)社會(huì)發(fā)展主要目標(biāo)，并提出要“實(shí)現(xiàn)鞏固拓展脫貧攻堅(jiān)成果同鄉(xiāng)村振興有效銜接”。

2023 年，我們?nèi)绾瘟⒆汔l(xiāng)村振興新發(fā)展格局，用公共藝術(shù)賦能鄉(xiāng)村振興，打造鄉(xiāng)村振興與公共藝術(shù)是融合發(fā)展的案例？

如何在鄉(xiāng)村振興建設(shè)中發(fā)揮好公共藝術(shù)特有的功能，滿足城鄉(xiāng)居民消費(fèi)升級(jí)需求，維護(hù)好地方發(fā)展的特色文脈？如何用公共

藝術(shù)鏈接城市與鄉(xiāng)村的文化互動(dòng)？且看論壇現(xiàn)場(chǎng)嘉賓觀點(diǎn)分享。

NO3. 公共藝術(shù)賦能新發(fā)展格局下的鄉(xiāng)村振興

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6 大論壇活動(dòng)

GUANGZHOU INTERNATIONAL PUBLIC ART FAIR

如今正處于去房地產(chǎn)化、消費(fèi)升級(jí)的轉(zhuǎn)型階段，相較于以前簡(jiǎn)單的“洗、息、睡”的功能性標(biāo)簽，當(dāng)下消費(fèi)者心中理想

的酒店有了更多的含義，酒店的功能突破以住宿為訴求的單一聚焦，越來(lái)越不局限于休息的房間本身。當(dāng)文化藝術(shù)逐步成為

住店剛需，藝術(shù)與酒店的二元關(guān)系在持續(xù)不斷的化學(xué)反應(yīng)中，找到新的契合點(diǎn)。本場(chǎng)論壇將討論如何通過(guò)藝術(shù)提升酒店的附

加值？如何給酒店消費(fèi)者帶來(lái)全新的消費(fèi)體驗(yàn)？如何推動(dòng)酒店品牌的升級(jí)？

NO5. 酒店 X 藝術(shù) 酒店藝術(shù)化趨勢(shì)

策展的本質(zhì)是利用消費(fèi)場(chǎng)景的創(chuàng)新，小到新商品新技術(shù)的展示與應(yīng)用、大到與城市文化的有機(jī)融合，構(gòu)筑起一個(gè)吸引

商品、客流的引力場(chǎng)，既為商業(yè)綜合體的引流提供了強(qiáng)大動(dòng)力，也提供一個(gè)塑造品牌的新機(jī)會(huì)新消費(fèi)時(shí)代下，商業(yè)綜合體的

操盤手如藝術(shù)策展人一樣打造了一個(gè)開放商業(yè)空間，通過(guò)藝術(shù)的合理、創(chuàng)新植入，不僅有效模糊了商業(yè)空間、入駐品牌、消

費(fèi)者之間的界限，將消費(fèi)者逛街的體驗(yàn)性大大提高，同時(shí)還容易產(chǎn)生多層次、多頻次、多維度的二次傳播，帶動(dòng)圈層消費(fèi)。

那么，什么是策展商業(yè)綜合體？策展型商業(yè)綜合體該如何因地制宜（根據(jù)不同綜合體的定位和特色）出招？如何布局策展型

商業(yè)？這正是本場(chǎng)論壇的出發(fā)點(diǎn)。

NO6. 重新定義—— 策展型商業(yè)綜合體主題論壇

2021 年是全球反思過(guò)去、重塑未來(lái)的一個(gè)關(guān)鍵時(shí)刻，數(shù)字藝術(shù)產(chǎn)業(yè)亦是如此。2023 年，鏈上加密的數(shù)字原生藝術(shù)品在網(wǎng)

鏈?zhǔn)澜鐚⒗^續(xù)呈指數(shù)級(jí)數(shù)增長(zhǎng)，深化文化傳播和社交體驗(yàn)的一種全新趨勢(shì)。爆火的元宇宙也將加速推進(jìn)互聯(lián)網(wǎng)升維與虛擬世

界搭建的脫域后屬性，指向一種數(shù)字永生的未來(lái)。在公共藝博會(huì)現(xiàn)場(chǎng)，我們邀請(qǐng)了計(jì)算機(jī)領(lǐng)域、NFT 企業(yè)、元宇宙筑局者、

數(shù)字藝術(shù)企業(yè)等重要代表共同參與這場(chǎng)論壇，以前瞻視野、格物致知精神就區(qū)塊鏈、NFT、元宇宙等主題探討數(shù)字藝術(shù)的未來(lái)

發(fā)展。

NO4. 從區(qū)塊鏈、NFT 到元宇宙——數(shù)字藝術(shù)產(chǎn)業(yè)發(fā)展論壇

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城市藝術(shù)季—廣州國(guó)際公共藝術(shù)博覽會(huì)

GUANGZHOU INTERNATIONAL PUBLIC ART FAIR

URBAN ART SEASON

城市藝術(shù)季—廣州國(guó)際公共藝術(shù)博覽會(huì)

GUANGZHOU INTERNATIONAL PUBLIC ART FAIR

學(xué)術(shù)委員會(huì)專家

（持續(xù)更新中）

廣州美術(shù)學(xué)院雕塑與公共藝術(shù)學(xué)院教授、院長(zhǎng)

韓國(guó)誠(chéng)信女子大學(xué)博士研究生導(dǎo)師

中國(guó)美術(shù)家協(xié)會(huì)雕塑藝術(shù)委員會(huì)委員

中國(guó)雕塑學(xué)會(huì)常務(wù)理事

廣東省美術(shù)家協(xié)會(huì)雕塑藝術(shù)委員會(huì)主任

陳 克 廣東省當(dāng)代公共藝術(shù)研究中心學(xué)術(shù)部主任 / Chen Ke

畢業(yè)于中央美術(shù)學(xué)院，現(xiàn)居北京

著名當(dāng)代藝術(shù)家、雕塑家、公共藝術(shù)家

陳文令 / Chen Wenling

清華大學(xué)建筑學(xué)學(xué)士

廣東園林學(xué)會(huì)理事會(huì)理事

北京大學(xué)景觀設(shè)計(jì)學(xué)研究院客座研究員

北京林業(yè)大學(xué)與西安建筑科技大學(xué)客座教授

深圳奧雅設(shè)計(jì)股份有限公司董事長(zhǎng)

李寶章 / Li Baozhang

全國(guó)城市雕塑建設(shè)指導(dǎo)委員會(huì)藝術(shù)委會(huì)委員

全國(guó)城市雕塑創(chuàng)作資格證持有人

廣州市地區(qū)規(guī)劃及城市設(shè)計(jì)專業(yè)委員會(huì)委員

廣州美術(shù)學(xué)院城市學(xué)院雕塑專業(yè)工作室負(fù)責(zé)人

廣州美術(shù)學(xué)院潘鶴藝術(shù)館常務(wù)館長(zhǎng)

中國(guó)雕塑家協(xié)會(huì)理事 潘 奮 / Pan Fen

高級(jí)工程師，新山水方法論提出者

廣東省十佳青年風(fēng)景園林師

深圳前海環(huán)境功能雙提升總設(shè)計(jì)師

廣州山水比德設(shè)計(jì)股份有限公司創(chuàng)始人、董事長(zhǎng)

兼首席設(shè)計(jì)師

孫 虎 / Sun Hu 孫虎工作室主持設(shè)計(jì)師

廣東省舊城鎮(zhèn)舊廠房舊村莊改造協(xié)會(huì)秘書長(zhǎng)

中國(guó)土地學(xué)會(huì)土地經(jīng)濟(jì)分會(huì)委員

中國(guó)城市規(guī)劃學(xué)會(huì)城鄉(xiāng)規(guī)劃實(shí)施學(xué)術(shù)委員會(huì)委員

華南土地問題研究中心副主任

廣東省土地整理復(fù)墾開發(fā)、省空間規(guī)劃等專家?guī)鞂＜?/p>

田光明 / Tian Guangming

教授、博士生導(dǎo)師

廣州美術(shù)學(xué)院研究生學(xué)院院長(zhǎng)

建筑藝術(shù)設(shè)計(jì)學(xué)院院長(zhǎng)

中國(guó)美術(shù)家協(xié)會(huì)環(huán)境設(shè)計(jì)藝委會(huì)委員

沈 康 / Shen Kang

廣州凡拓?cái)?shù)字媒體科技有限公司總經(jīng)理

中國(guó)產(chǎn)業(yè)園區(qū)國(guó)策委員會(huì)專家智庫(kù)成員

廣東省房地產(chǎn)行業(yè)協(xié)會(huì)數(shù)字化服務(wù)中心副主任

廣州市產(chǎn)業(yè)園區(qū)商會(huì)副會(huì)長(zhǎng)

羊城設(shè)計(jì)聯(lián)盟成員

林日新 / Lin Rixin

中央美術(shù)學(xué)院教授、博士生導(dǎo)師

城市設(shè)計(jì)與創(chuàng)新研究院院長(zhǎng)

中國(guó)公共藝術(shù)研究中心主任

北京市人民政府專家顧問團(tuán)顧問

全國(guó)城市雕塑藝術(shù)委員會(huì)副主任

中國(guó)城市雕塑家協(xié)會(huì)副主席

王 中 / Wang Zhong 中國(guó)室內(nèi)裝飾協(xié)會(huì)副會(huì)長(zhǎng)陳設(shè)藝術(shù)委員會(huì)主任

中國(guó)美術(shù)館研究員

廣州美院中國(guó)近現(xiàn)代美術(shù)研究所所長(zhǎng)

粵港澳大灣區(qū)美術(shù)家聯(lián)盟學(xué)術(shù)委員會(huì)主任

梁 江 / Liang Jiang

廣東省陳設(shè)藝術(shù)協(xié)會(huì)公共藝術(shù)分會(huì)會(huì)長(zhǎng)

中國(guó)室內(nèi)裝飾協(xié)會(huì)陳設(shè)藝術(shù)專業(yè)委員會(huì)副主任

廣州市美術(shù)家協(xié)會(huì)雕塑藝委會(huì)秘書長(zhǎng)

廣州市雕塑學(xué)會(huì)副會(huì)長(zhǎng)

廣東省建筑裝飾設(shè)計(jì)協(xié)會(huì)副會(huì)長(zhǎng)

梁永標(biāo) / Liang Yongbiao

華南農(nóng)業(yè)大學(xué)藝術(shù)學(xué)院黨委書記

美國(guó)夏威夷大學(xué)、新加坡南洋理工大學(xué)訪問學(xué)者

廣東省農(nóng)村科技特派員

中國(guó)印跡鄉(xiāng)村設(shè)計(jì)大賽發(fā)起人

廣東省家具協(xié)會(huì)副會(huì)長(zhǎng)、廣東非遺促進(jìn)會(huì)常務(wù)理事

劉紅斌 / Liu Hongbin

廣州市城市規(guī)劃協(xié)會(huì)

副會(huì)長(zhǎng)兼秘書長(zhǎng)

黃鼎曦 / Huang Dingxi

廣東省土地開發(fā)整治中心

( 廣東省國(guó)土資源廳不動(dòng)產(chǎn)登記中心 ) 班子成員

廣東省舊城鎮(zhèn)舊廠房舊村莊改造協(xié)會(huì)原秘書長(zhǎng)

庾來(lái)順 / Yu Laishun

中國(guó)亞洲經(jīng)濟(jì)發(fā)展協(xié)會(huì)公共藝術(shù)委員會(huì)會(huì)長(zhǎng)

中國(guó)雕塑企業(yè)工作委員會(huì)主任

綠色國(guó)際經(jīng)濟(jì)協(xié)會(huì)綠色文創(chuàng)委員會(huì)會(huì)長(zhǎng)

張寶貴 / Zhang Baogui

廣東省環(huán)境藝術(shù)設(shè)計(jì)行業(yè)協(xié)會(huì)副會(huì)長(zhǎng)

廣州市政府戶外廣告設(shè)計(jì)規(guī)劃評(píng)審專家

廣州市人民政府授予曾振偉文化大師工作室稱號(hào)

韶關(guān)市政府顧問

曾振偉創(chuàng)意設(shè)計(jì)（OSD 設(shè)計(jì)機(jī)構(gòu)）董事長(zhǎng)

曾振偉 / Zeng Zhenwei

URBAN ART SEASON

城市藝術(shù)季—廣州國(guó)際公共藝術(shù)博覽會(huì)

GUANGZHOU INTERNATIONAL PUBLIC ART FAIR

From 19 to 22 November 2021, the first Urban Art Season - Guangzhou International Public Art Fair abbreviation PAF

had been successfully held by the recognition of co-operators, favourable reviews from visitors and buyers, support from

scholars and experts, ebullient reports by the news media and the great job done by all staff. Moreover, the influence of the

debut had greatly overcome our imagination. Therefore, as the first professional exhibition in the public art area, we aim

to build the leading public art trade platform in China. From now on, we will pay back the support and trust from different

areas of society by our vigorous enthusiasm.

Besides, the position of Urban Art Season - Guangzhou International Public Art Fair at first was not only an event, or an

exhibition, which is also a grand art festival, covering the intellectual properties' projects of public art in the city. We aim to

create public art from the public and make it back to the city. We want it to get involved in the development and improve

the human value of the city. Meanwhile, it is an event with super high business value, which construct an information

exchange platform for the public artists and buyers. It also provides a reference for counterpart artists and maintainers

of other spaces such as urban designers, architects, scientists and government engineers. Besides, this event creates a

professional platform for the general public to step into public art. As the prerequisite of a flourishing public art market, we

tend to make public art serve the city, the participators of urban construction and the public.

The committee of Urban Art Season

- Guangzhou International Public Art Fair

PREFACE

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URBAN ART SEASON

城市藝術(shù)季—廣州國(guó)際公共藝術(shù)博覽會(huì)

In the background of urban regeneration and human

city construction, the human value becomes more

requested as the 'engine'. Art can define the character and

show the warmth, the quality, the demand of cultural and

humanistic concerns of a city. As the first exhibition mainly

focuses on public art, I hope Guangzhou International

Public Art Fair can gather more excellent institutions and

art resources and construct unconstrained academic and

market communication platforms. Then it can promote

the spread and improvement of public art and provide

powerful support for urban regeneration and human city

construction.

-- Wang Zhong

Director of the Urban Design and Innovative

Institute, Central Academy of Fine Arts

VOICE OF PAF

SPEECHES FROM THE EXPERTS

OF ACADEMIC COMMITTEE

Contemporary public art should be regional emotion

extraction of human value, which is greatly related to urban

aesthetics and social civility. Guangzhou International

Public Art Fair built a new relationship between public

art and urban development, creating an unneglectable

effect of increasing the cultural influence of the named

'millennial business capital' Guangzhou and GuangdongHong Kong-Macao Greater Bay Area.

-- Chen Ke

Professor and Director of School of Sculpture and

Public Art, Guangzhou Academy of Fine Arts

The meaning of public art is not simply on the

expression of 'cognitive information’, which is more

important, on how to show the 'value' of city and how

to heal, cheer, nurture and change people, leading

the general public to pursue a better life. Guangzhou

International Public Art Fair can effectively attain the

integration between city and culture, culture and life, and

rejuvenate the wonder of the city.

-- Shen Kang

Director of School of Architecture and Applied

Arts, Guangzhou Academy of Fine Arts

The professional public art exhibition is an essential

part for the whole society to see the existence of public

art. Guangzhou International Public Art Fair is the first

native public art exhibition in Guangzhou, which has a

great effect on the development of public art in the whole

society.

-- Pan Fen

Executive Curator of Pan He Art Gallery

Guangzhou International Public Art Fair provides

a new cultural purveyor for the communication and

development of the public art area, especially in the

digital art area.

-- Lin Ri-Xin

General Manager of Guangzhou Frontop

Computer Graphics Technology Co., Ltd

2 0

GUANGZHOU INTERNATIONAL PUBLIC ART FAIR

VOICE OF PAF

SPEECHES FROM THE EXHIBITORS

Before, we attended the exhibition to communicate

with people in the same profession. However, the platform

Urban Art Season - Guangzhou International Public Art Fair

is very inclusive and professional, enabling us to exchange

information with each other and exchange ideas with

public artists. This experience provides a new way and

points a different direction for the future development of

digital art companies.

-- Fengyuzhu

We feel great for the committees to successfully

invite such highly appreciated professional visitors even

during the covid, while many professional exhibitions are

delayed or cancelled. We have filled with confidence for

the cooperation afterwards.

-- Manu.Art

The success of this exhibition is an essential part for

public art to move on and develop. The exhibition not

only offers a new opportunity for the artists to show the

regional cultural symbol multidimensionally but also

provide a realistic reference for building the relationship

between public art and cultural ecology and urban

development.

-- Shenzhen Public Art Design Co., Ltd.

As a way to regenerate the city and vitalize the

country, art has not had such an important effect and

conferred so many functions and meanings before.

Crossover communication and the construction of a

learning platform is very important. We also gain great

and feel much at the scene of the exhibition.

-- Huang Yan-Sheng

Vice Director of Municipal Culture and Tourism Design

sector, Guangzhou S.P.I Landscape Design Co., Ltd

The scene of the whole exhibition hall is great, which

is referred to the exhibition itself, the participation of

guests and the depth of discussion in the forum. They are

all beyond my anticipation.

-- Huang Da-Zhong

Manager of Guangdong Jianyi Public Art Design Co., Ltd

2 1

URBAN ART SEASON

城市藝術(shù)季—廣州國(guó)際公共藝術(shù)博覽會(huì)

A s the first provincial 'three old' reformation

organization, we aim to promote the 'three old'

reformation business in Guangdong province. However,

urban rejuvenation is not only organic and human

renewal. It also needs professionals' thoughts and feelings

and public art. They can brim the old city with youthful

vigour and fill the city with charming art, which is one of

our starting points to build strategic cooperation with this

platform.

-- Yu Lai-Shun

Secretary-general of Guangdong old town old factory

old village reformation organization

Public art connects to urban space, and the demand

for different scenes for public art is huge. Nowadays,

more citizens are interested in public art in our everyday

lives, located in gardens, farmers' markets, underground

entrances, market streets, etc., adding artistic aura to our

normal life.

-- Li Bao-Zhang

Chairman of Shenzhen L&A Design

Urban Art Season - Guangzhou International Public

Art Fair as the first professional art exhibition, which

focuses resources from different areas, breaks the barrier

between demand and apply and ignites the hit point of

the profession. Furthermore, the effect of the platform

provides convenience for the rapid development of public

art.

-- Liang Yong-Biao

Vice President of Guangdong Association of Art and

Decoration

Real property cooperates with public art, which could

build art space freely while integrating between different

industries. The effect is surely appreciated. In the future,

we will organize more members to participate in it.

-- Huang Ding-Xi

Vice President and Secretary-general of Guangdong

Commercial Real Estates Investment Organization

Times China has already integrated with public art

in many projects. Our first and foremost purpose is to

make the whole neighbourhood feel a sense of spiritual

belonging. Artwork is not the alone point in our living

space, which is the delivery of community aesthetics and

mental condition, showing the value of our developers,

such as love, concentration and creation.

-- Fang Yi

Chief Engineer and Developer of Times China

Landscape Design

VOICE OF PAF

SPEECHES FROM THE BUYERS

2 2

GUANGZHOU INTERNATIONAL PUBLIC ART FAIR

As the first professional exhibition of the public art

area, Guangzhou International Public Art Fair centres

on public art. The holding of the professional exhibition

and sub-projects helps the city regenerate and upgrade,

widening the city's human space, dimension and

elevation, promoting the high-quality development of

native public art.

-- People's Daily

Urban Art Season - Guangzhou International Public

Art Fair has a great concept, which enables public art

to step into urban development and citizens' lives. It

contributes to the stories and character of the city, forms

the city's 'cultural responsibility, empowers the urban

development, promotes the upgrade of the city, and

drives the aesthetic education business.

-- Ke Xian-Dong

Party Member and Deputy Chief of Culture, Radio,

Film, Television & Tourism Administration of Guangzhou

Municipality

In the context of the prosperity of the public art

profession, Guangzhou International Public Art Fair is

the first professional exhibition in the public art area. It

focuses on resources from different areas, makes full use

of the platform's function, breaks the barrier between

demand and apply and ignites the hit point of the

profession. It lays the foundation for the full development

of the profession and empowers the profession's growth

with actual deeds.

--Tencent News

Guangzhou International Public Art Fair is making

native public art intellectual properties while providing

a reference for public artists, urban designers, architects,

scientists and municipal engineers who create and

maintain the public art space.

-- Guangzhou Daily

New things are highly acceptable in Guangzhou,

which is even better than first-tier cities such as Shanghai.

This is an important prerequisite for the flourishing of the

digital art market.

-- China News Service

VOICE OF PAF

SPEECHES FROM

THE MEDIA

VOICE OF PAF

SPEECHES FROM THE GOVERNMENT

2 3

URBAN ART SEASON

城市藝術(shù)季—廣州國(guó)際公共藝術(shù)博覽會(huì)

GUANGZHOU INTERNATIONAL PUBLIC ART FAIR

URBAN ART SEASON

城市藝術(shù)季—廣州國(guó)際公共藝術(shù)博覽會(huì)

2 6

FIVE THEMATIC DISPLAY AREAS

GATHERING PUBLIC ART NEW MAGNETIC FIELD

After marketing research and program practice, 2023 Urban Art Season - Guangzhou International Public Art Fair

will divide the exhibition hall into five parts: digital art, public art/modern sculpture, installation art/commercial art

display, rural construction with art,aesthetic life. These five thematic display areas are not only the important part of

today's public art and the essential development content of its future, which form the new magnetic field of public

art and focus directly on the public art buyers. They also create a closed loop of producing public art + buying at the

event.

Digital Art, Experimental Art ( part), Video Sound Light Art, Interactive Media Design, VR Art Experience, Virtual

Reality Design, New Media Art/ Net Art, etc.

NO1. Digital Art Thematic Display Area

Showing the leading aesthetics of science and technology

Public art project, public art design institute, public art research institute, sculpture artists, sculpture institute,

sculpture academic institute/organization

NO2. Public Art / Modern Sculpture Thematic Display Areas

Jointly presenting public art time

GUANGZHOU INTERNATIONAL PUBLIC ART FAIR

Floral Installation, paper art, 3D printing, light installation, image installation, experimental art ( part), illustration,

etc.

NO3. Installation Art / Commercial Display Art Thematic Display Areas

Double experience of visual and physical

construction (rural revitalization),Land art, rural architectural design, rural landscape design, characteristic rural

cultural IP, and the case of art assisting rural revitalization

NO4. Theme exhibition area of rural construction with art

Resonant development of art and rural

Modern oil painting, new wash painting, cultural and creative art, modern intangible cultural heritage and

engraving,etc.

NO5. Aesthetic Life Thematic Display Area

Using art to construct a new living style

2 7

URBAN ART SEASON

城市藝術(shù)季—廣州國(guó)際公共藝術(shù)博覽會(huì)

SIX FORUM EVENTS

GATHERING AND UNION OF THE PUBLIC

ART ENERGY

What developing space and possibilities do the upgrade of urban art and culture facilities and the expansion of

art ecology brings to the new public art? What energy conversion does the city cluster construction contribute to the

development of public art? What collision of thoughts does public art bring to the cultural construction of GuangdongHong Kong-Macao Greater Bay Area? We invite leading professionals in the public art area from Guangdong-Hong KongMacao Greater Bay Area to discuss how the public art should do while facing a new environment, a new audience to

create new formation and new relationships and contribute new energy for the city cluster construction of the greater

bay area.

NO2. Public art forum at bay area:

public art create new relationships and empower new energy of city cluster construction

2021 was an essential year when the globe reflected on the past and constructed the future. It also happened in

the digital art industry. In 2023, digital art which uses non-fungible tokens ( NFT) will grow exponentially in cyberspace,

which will become a new trend to deepen cultural spread and social experience. Furthermore, the trending metaverse

will advance the off-domain character of the dimensional upgrade of the internet and the construction of the virtual

world, pointing to a future where digital is immortal. At the public art exhibition scene, we will invite representatives

of computer science, NFT companies, metaverse builders, and digital art companies to join this forum, discussing the

future development of digital art on topics such as blockchain, NFT and metaverse by the forward-looking view and

proper mindset through investigation.

NO4. From blockchain, NFT to multiverse

-- digital art industry development forum

2021 is the first year of the 14th five year plan. Then 14th five year plan formulation puts 'consolidating and

extending the achievements of poverty alleviation, pushing forward all-round rural vitalization' on the country's main

economic and social development goal in this period. Besides, the plan puts 'achieving effective connection between

the achievements of poverty alleviation and rural vitalization' forward.

In 2023, how should we energize rural vitalization by public art and create integrated development of public art

and rural vitalization based on the new development pattern? How could public art performs its characteristic function,

satisfy the upgrading demand of urban and rural citizens' consumption, and maintain character contexts for regional

development in rural vitalization construction? How to construct cultural interaction between cities and villages by

public art? Let see guests sharing opinions at the forum scene.

NO3. Rural vitalization under the new pattern of public art energized development

2 8

In contemporary times, Urban renewal has been one of the important driving forces for the country to stimulate

domestic demand. The large cities have stepped up their efforts to make urban renewal as a new engine for urban

economic development. So how can public art participate in urban renewal as an important pattern, and matching the

core path of urban renewal? How to use the advantages of public art to break through the \"old bottleneck\" of urban

renewal? How to grasp the laws of urban development and promote urban to better development? Scholars, experts,

and artists in the fields of public art and urban renewal would been invited to attend this forum to give advice and

suggestions for urban renewal of the new period jointly.

NO1. Path innovation about how to break through the \"old bottleneck\"

of urban renewal with public art

GUANGZHOU INTERNATIONAL PUBLIC ART FAIR

2 9

Now it is in the transformation stage of real estate and consumption upgrading. Compared with the previous simple

functional label of \"wash, rest and sleep\", the ideal hotel in consumers' minds has more meaning. The function of hotel

breaks through the single focus of accommodation, and it is not limited to the room itself more and more. When culture

and art have become the important demand of hotel gradually, the relationship between art and hotel has found a new

fit in the continuous chemical reaction. The forum will discuss the questions as follows: How to improve the added value

of the hotel through art? How to giving a new consumption experience to consumer? How to promote the upgrading of

hotel brand?

NO5. Artistic Trend of Hotel

The essence of exhibition is to make use of the innovation of consumption scenes, from the display and application

of new goods and technologies to the organic integration of urban culture.To build a gravitational field to attract goods

and passenger flow. Which it is not only provides a strong help for the passenger flow of commercial complexes, but

also provides a new opportunity to build brands in the new consumption time. The managers of commercial complexes

have created an free commercial space learn to art curator. Through the reasonable and innovative implantation of art,

it is not only effectively blurs the boundary between commercial space, brands and consumers, improves shopping

experience of consumers greatly at the same time, but also generates multiple level, multiple frequency and multiple

dimension secondary communication easily, which leading to circle consumption.

So how to make a curatorial commercial complex? How should curatorial commercial complexes respond to local

conditions according to the positioning and characteristics of themselves? How to arrange curatorial business? That is

the starting point of the forum.

NO6. Redefinition of Curatorial Commercial Complex

URBAN ART SEASON

城市藝術(shù)季—廣州國(guó)際公共藝術(shù)博覽會(huì)

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GUANGZHOU INTERNATIONAL PUBLIC ART FAIR

出入口

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URBAN ART SEASON

城市藝術(shù)季—廣州國(guó)際公共藝術(shù)博覽會(huì)

GUANGZHOU INTERNATIONAL PUBLIC ART FAIR

URBAN ART SEASON

城市藝術(shù)季—廣州國(guó)際公共藝術(shù)博覽會(huì)