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(已壓縮)春夏趨勢

發(fā)布時間:2023-11-16 | 雜志分類:其他
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(已壓縮)春夏趨勢

野餐、露營、登山等已成為眾多城市年輕人假期休閑時光的新選擇,在城市邊緣的郊區(qū)、靜謐的樹林與遼闊的原野之間,都是他們收獲別樣體驗的新型生活方式發(fā)源地,也促使著“山系生活”“山系青年”成為當(dāng)下備受關(guān)注和討論的網(wǎng)絡(luò)熱詞。Picnic, camping, mountaineering, etc., have become a new choice for many urban young people to spend their vacation leisure time. In the suburbs on the edge of the city, between the quiet woods and the vast fields, they are the birthplace of a new lifestyle for them to harvest different experiences, and they have also promoted \"mountain life\" and \"mountain you... [收起]
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(已壓縮)春夏趨勢
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第1頁

Mountain wonderland山野奇境

第2頁

野餐、露營、登山等已成為眾多城市年輕人

假期休閑時光的新選擇,在城市邊緣的郊區(qū)、靜

謐的樹林與遼闊的原野之間,都是他們收獲別樣

體驗的新型生活方式發(fā)源地,也促使著“山系生

活”“山系青年”成為當(dāng)下備受關(guān)注和討論的網(wǎng)

絡(luò)熱詞。

Picnic, camping, mountaineering, etc., have become a new

choice for many urban young people to spend their vacation

leisure time. In the suburbs on the edge of the city, between

the quiet woods and the vast fields, they are the birthplace

of a new lifestyle for them to harvest different experiences,

and they have also promoted \"mountain life\" and \"mountain

youth\" to become a hot word on the Internet that attracts

much attention and discussion.

山野奇境

Mountain wonderland

色彩氛圍 Color atmosphere

第3頁

山系戶外和時尚融進日常產(chǎn)品中,兼顧功

能性與時尚性,打造與大自然共處的人類形象

和隨性態(tài)度。

Mountain outdoor and fashion are integrated into everyday products,

taking into account functionality and fashion, creating a human image

and casual attitude co-existing with nature.

山系戶外

森林探險時代

Mountain outdoor

Age of forest exploration

第4頁

窺紋探形,推枝觸葉,枕巖漱流,旅人圖繪里窺尋自

然紋路。穿行自然,共赴一段充滿末知的山野旅程。

Peep grain probe shape, push branch touch leaf, pillow rock gargle flow, travelers

map inside peep natural lines. Through nature, a journey full of unknown mountains.

Mountain journey

第5頁

云意野趣

露營熱潮和人們對戶外生活的熱情,除了熟悉

的遠(yuǎn)足和露營外,漿板、等小眾運動因其容易上

手,且具有社交屬性,熱衷小眾戶外運動和社交

的年輕人,希望穿搭有型有特點,戶外功能與時

尚的山系風(fēng)和Gorpcore風(fēng)穿搭也就隨之深受青睞。

Camping boom and people's enthusiasm for outdoor life, in

addition to the familiar hiking and camping, paddle board, and

other niche sports because of its easy to get started, and have

social attributes, young people who are keen on niche outdoor

sports and social, want to wear style and characteristics, outdoor

function and fashion mountain wind and Gorpcore wind wear

will also be favored.

The clouds are wild

第6頁

在不安定時期,自然顯示出強大的凝聚力

與治愈力,山系格調(diào)主題探索了我們與之共生

的關(guān)系。

The mountain theme explores our symbiotic relationship

with nature, which can be a powerful source of cohesion

and healing in times of instability.

注入獨有的傳統(tǒng)美學(xué)外,也流露出濃烈

的機能語境,

In addition to the unique traditional aesthetics, it also

reveals a strong functional context.

第7頁

隨著人們對大自然的渴望和對戶外

活動的興趣增加,露營風(fēng)格成為

了時尚界的一個重要趨勢。

在快節(jié)秦、高壓力的現(xiàn)代生活中,人

們越來越需要尋找一種健康、放松

和平衡的方式來恢復(fù)身心。

In the fast-paced, high-stress modern life, people increasingly need to find a

healthy, relaxing and balanced way to restore their body and mind.

With people's desire for nature and increased interest in outdoor activities,

camping style has become an important trend in the fashion industry.

第8頁

Sports

age

第9頁

是從過去幾十年流行的運動服裝中汲取復(fù)古運動風(fēng)格

再次來襲靈感與現(xiàn)代設(shè)計相結(jié)合創(chuàng)造出一種獨特的運動時

尚風(fēng)格。這種并賦予了人們對過去的懷舊感。

Taking the retro sports style from the popular sportswear of the past few decades

and combining it with modern design to create a unique sports fashion style.

This gives people a sense of nostalgia for the past.

復(fù)古運動

圍Color atmosphere

Retro movement

第10頁

許多人風(fēng)格強調(diào)舒適和實用性懷念

過去的文化和時尚,復(fù)古運動風(fēng)格正是

一種體現(xiàn)這種懷舊情緒的方式。

Many people's styles emphasize comfort and

practicality and are nostalgic for the culture

and fashion of the past, and retro sports style

is one way to reflect this nostalgia.

第11頁

體育文化一直對時尚產(chǎn)生

著重要的影響,而復(fù)古運動風(fēng)格也

受到了這種影響。許多經(jīng)典的運動服裝和

產(chǎn)品如今成為流行元素,并延續(xù)至今。

Sports culture has always had an important influence on fashion, and

the retro sports style has also been influenced by this. Many classic

sportswear and products have become popular elements and

continue to this day.

第12頁

穿著球衣可以展示個人對于某個運動、球

隊或球員的支持和喜愛,也能夠增強他們的歸

屬感和認(rèn)同感。此外,現(xiàn)在不僅僅是球隊的球

衣,還有通過球類運動各個元素延伸出來的服

裝,設(shè)計上也非常時尚和具有創(chuàng)意,吸引了眾

多年輕人的目光。

Wearing a jersey can show an individual's support and love

for a sport, team or player, and can also enhance their sense

of belonging and identity. In addition, now not only the team's

jerseys, but also the clothing extended through the various

elements of ball sports, the design is also very fashionable

and creative, attracting the attention of many young people.

球迷俱樂部

Fan club

第13頁

主題色彩是一種非常明亮鮮艷的顏色常用于營造活力刺激和引

人注目的氛圍可以帶來一種青春充滿活力的氛圍讓整個氛圍更加有

活力和吸引人眼球

A theme color is a very bright, vivid color that is often used to create a vibrant, stimulating and eye-catching atmosphere. It can bring a youthful and energetic atmosphere, making the whole atmosphere more dynamic and attractive.

第15頁

L

e

a

p

i

ng t

a

x

i

滑板運動的酷炫和個性化特點吸引了一大

批年輕人?;暹\動不僅僅是一種運動,更是

一種文化和生活方式?;暹\動在城市環(huán)境中

的發(fā)展也起到了推動作用。越來越多的城市在

公共場所建設(shè)滑板公園和滑板場地,為滑板愛

好者提供了更好的練習(xí)和表演場所。

The cool and personalized features of skateboarding

have attracted a large number of young people.

Skateboarding is not only a sport, but also a culture

and lifestyle. The growth of skateboarding in urban

environments has also played a role. More and more

cities are building skate parks and skate venues in

public places , providing skateboarders with better

places to practice and perform.

躍動滑行

Leaping taxi

SKATEBOARD

CULTURE

第16頁

Leaping taxi

隨著CONVERSE正式進入滑板年,他們將繼續(xù)以\"滑板精神\"為靈感,為

滑板社群和創(chuàng)意社群提供更多機會釋放創(chuàng)造力。

As CONVERSE officially enters the Year of Skateboarding, they will continue to use

the \"Spirit of Skateboarding\" as inspiration to provide more opportunities for the

skateboarding and creative communities to unleash creativity.

呈現(xiàn)精彩絕倫的滑板表演與比拼,感受滑板運動的別樣刺

激,開啟一場冒險之旅。

Show a wonderful skateboard performance and competition, feel the

different stimulation of skateboarding, open an adventure journey.

第17頁

SKATEBOARD

滑板文化注重個性和創(chuàng)意,滑板品牌和設(shè)計師們

經(jīng)常將滑板文化和時尚元素相結(jié)合,推出獨特的滑板

產(chǎn)品系列,滿足滑板愛好者對個性和時尚的追求。

Skateboard culture focuses on personality and creativity, and

skateboard brands and designers often combine skateboard

culture and fashion elements to launch unique skateboard

product series to meet the pursuit of personality and fashion

for skateboarders.

第18頁

你好!

假日

第19頁

假日海灘

Holiday beach

色彩氛圍

Color atmosphere

充滿假日風(fēng)情的配色以明快的顏

色渲染度假氛圍加上明亮繽紛的色彩

相互碰撞給休閑假日注入活力創(chuàng)造

出豐富的視覺效果打造輕松愉悅的假

日氛圍

Full of holiday style color, with bright colors

to render the holiday atmosphere, plus bright colorful colors collide with each other,

inject vitality into the leisure holiday, create

a rich visual effect, create a relaxed and pleasant fake .The atmosphere of the day.

第20頁

本次主題以假期、運動為靈

感,傳遞假期的快樂情緒,充滿

休閑而自由的假日氛圍,假期中

增加運動元素,活力四射而又充

滿對生活的向往;以條紋、笑臉

元素來彰顯休閑感,運動元素來

增添活力;以明快的顏色增加度

假氛圍,打造假日風(fēng)情。

The theme of the holiday, sports as inspiration,

to convey the happy mood of the holiday, full

of leisure and free holiday atmosphere, adding

sports elements in the holiday, energetic and full

of longing for life; Stripes, smiling face elements

to highlight the sense of leisure, sports elements

to add vitality; Add a holiday atmosphere with

bright colors and create a holiday atmosphere.

第21頁

假日里的花卉,彩色絢爛,利用不同種類的在炎炎

夏日中盛開的花卉,例如向日葵、太陽花、大濱菊,鮮

艷的色彩碰撞,以不同的方法繪制,共同塑造不一樣的

夏日生機。以夏日水果來展現(xiàn)假日風(fēng)情,無論是帶有寫

實風(fēng)格而顯得復(fù)古的水果圖案,還是簡單趣味的水果橫

截面,彰顯夏日氣息。

The flowers in the holiday are gorgeous in color, using different kinds

of flowers in full bloom in the hot summer, such as sunflowers,

sunflowers, chrysanthemum, bright colors collide, drawn in

different ways, and jointly shape different summer

vitality. Summer fruits to show the holiday style,

whether with a realistic style of retro fruit

patterns, or simple interesting fruit

cross sections, highlight the

summer atmosphere.

Inspired by holiday sports, it is relaxed

and comfortable, and matches with leisure

and comfortable sports wind to convey light and

happy emotions and highlight the light holiday atmosphere.

以假期運動為靈感,輕松自在,與休閑舒適的

運動風(fēng)搭配,傳遞輕盈快樂的情緒,烘托

出輕盈的假日氛圍。

第22頁

以條紋與笑臉、夏日幾何圖形、假日元素組

合為主題,充滿夏日氣息,活潑輕松,展現(xiàn)一種

輕盈快樂的自由情緒。

With stripes and smiling faces, summer geometry, holiday

elements combination as the theme, full of summer

atmosphere, lively and relaxed, showing a light

and happy free mood.

圖案參考

Pattern reference

第23頁

時尚的力量與清涼的舒適相遇,帶來無限可能。選擇輕盈透氣的夏日服裝,讓你

盡情展現(xiàn)個人風(fēng)格。無論是鮮艷的色彩還是優(yōu)雅的連衣裙,或是休閑的T恤和短褲,都

能在夏日的陽光下散發(fā)出自信與活力。無論你是追求浪漫的花朵,還是熱衷于運動與

健康,夏日的產(chǎn)品將成為你的時尚護航,讓你在這個季節(jié)成為最耀眼的焦點。無論何

時何地,都讓海邊夏日成為展現(xiàn)個性和品味的舞臺,為夏日時尚增添一抹亮色。

The power of fashion meets the comfort of coolness, bringing endless possibilities. Choose light and breathable summer

clothes that allow you to express your personal style. Whether it's bright colors or elegant dresses, or casual t-shirts and

shorts, you can radiate confidence and vitality in the summer sun. Whether you are pursuing romantic flowers, or are keen

on sports and health, summer products will become your fashion escort, so that you become the most dazzling focus this

season. No matter when and where, let the seaside summer become your personality and taste of the stage, to add a

bright touch to your summer fashion.

航海新時代

NNeew a w agge o e of nf naavviiggaattiioonn

第24頁

Color

contrast

撞色拉鏈?zhǔn)且环N裝飾性元素,以增加顏色對比

和視覺吸引力。撞色拉鏈常常與時尚和潮流風(fēng)格相

關(guān)聯(lián),因為它們可以為服裝帶來生動的顏色組合,

使其更具吸引力。撞色系列不僅可以提高物品的美

觀度,還可以用于強調(diào)特定部分或增加一種藝術(shù)性

的元素。

The contrast zipper is a decorative element to increase color contrast

and visual appeal. Contrasting zippers are often associated with fashion

and trend styles, as they can bring vivid color combinations to an outfit,

making it more attractive. The color contrast series can not only improve

the beauty of the item, but also can be used to emphasize a specific part

or add an artistic element.

New age

of navigation

Color contrast

第25頁

將海洋里的生物組合起來,貝殼、

珊瑚、水母的組合,打造度假海島風(fēng)情。

Combine the creatures in the sea, the combination of

shells, corals and jellyfish, to create a holiday island style.

第26頁

復(fù)古的優(yōu)雅從無缺席,而提到假日,戛納與尼斯的

海風(fēng)仿佛已經(jīng)迎面吹來,愜意的度假生活。有點懷舊的

氣質(zhì),辨識度高,浪漫輕快的南法風(fēng)情,把這樣的自然

風(fēng)格搬回家,仿佛置身于南法莊園。假日復(fù)古的美與優(yōu)

雅的華麗不同,少了些許皇室宮廷的高不可攀,追求松

弛自在,又帶著一些田園生活主義。在設(shè)計上講求心靈

的自然回歸感,給人身處沙灘、田野、云朵的自然愜意

感。

The retro elegance is never absent, and when it comes to holidays, the

sea breeze of Cannes and Nice seems to have blown head-on, and the

pleasant holiday life. A little nostalgic temperament, highly recognizable,

romantic and light South French style , such a natural style to move

home, as if in the South French estate. The beauty of the holiday retro is

different from the gorgeousness of the elegance, less of the unattainable

royal court , the pursuit of relaxation , and with some idyllic life. In the

design, it stresses the sense of natural return of the soul, and gives the

person a natural feeling of comfort on the beach, fields and clouds.

A retro holiday trip

A retro holiday trip

第27頁

將復(fù)古條紋、幾何等元素運用在標(biāo)簽、郵票、畫框上,又將

標(biāo)簽直接用于產(chǎn)品上,在春夏的氣息中增添一分復(fù)古氣息,打造

優(yōu)雅而不失休閑的度假風(fēng)格。采用假日的華麗元素,前往最浪漫

的城市,由手繪的方式去表達(dá),感受繪畫般的自然風(fēng)光,輕松而又

歡快。

The retro stripes and geometry elements are applied to labels, stamps and picture frames,

and the labels are directly used on the products, adding a retro atmosphere to the atmosphere of

spring and summer, creating an elegant and casual holiday style. Use the gorgeous elements of holiday,

go to the most romantic city, by hand painting to express, feel the natural scenery like painting, relaxed and cheerful.

A retro holiday trip

第28頁

新紀(jì)元

第29頁

在大主題未來幻世的框架下,集成與融合現(xiàn)在

與未來全部數(shù)字技術(shù)于一體的終極數(shù)宇媒介,它將

實現(xiàn)現(xiàn)實世界和虛擬世界連接革命,進而成為超越

現(xiàn)實世界的、更高維度的新型世界。以人類跨越現(xiàn)

實與虛擬世界所產(chǎn)生的不可逆的新形態(tài)為出發(fā)點,

進行設(shè)計。在設(shè)計與科學(xué)和藝術(shù)相結(jié)合的相互關(guān)聯(lián)

的世界里,建筑成為銀河系,美學(xué)是折衷的,不涉

及顛覆、野蠻和激進主義。

幻 境 時 空

Under the framework of the big theme of future fantasy, the

ultimate digital space media that integrates and integrates all

digital technologies in the present and the future will realize the

revolution of connecting the real world and the virtual world,

and then become a new world with higher dimensions beyond

the real world. The design is based on the irreversible new form

generated by human crossing the real and virtual world. In an

interconnected world where design meets science and art,

architecture becomes the galaxy and aesthetics are eclectic and

do not involve subversion, barbarism and radicalism.

色彩氛圍

Color atmosphere

第30頁

智能和科技進步的新時代來臨亮眼的性能

加持設(shè)計應(yīng)運而生,傳遞樂觀享樂主義??萍?/p>

和創(chuàng)造力方面的發(fā)展催生了幻境時空主題。智

能技術(shù)將催生新的創(chuàng)造形式,持久的多重危機

之中,人類的想象力將起到解決問題、創(chuàng)新改

革和逃避現(xiàn)實的重要作用。去中心化數(shù)字文化

的趨勢,讓人們更容易沉浸于自己的興趣空間,

細(xì)分圈層勢必成為新主流如同數(shù)字渲染般精美

的實體產(chǎn)品,還是音容近乎真人的AI數(shù)字人,

獨特甚至不可思議的產(chǎn)品和美學(xué)都將日益盛行。

A new era of intelligence and technological progress has

dawned with bright performance-enhancing designs that

deliver optimistic hedonism. Developments in technology

and creativity have given rise to the theme of Dreamtime.

Smart technology will give rise to new forms of creation,

and in the midst of enduring multiple crises, human imagination will play an important role in solving problems,

innovating and escaping from reality. The trend of decentralized digital culture makes it easier for people to immerse themselves in their own interest space, and the subdivision circle is bound to become the new mainstream

of beautiful physical products like digital rendering, or AI

digital people whose sound and appearance are almost

real people, and unique and even incredible products and

aesthetics will become increasingly popular.

第31頁

興起于格局劇變的1920年代的超現(xiàn)實主義也將再

度崛起。隨著設(shè)計師將古典主義等舊理念拋諸腦后,

紛紛拒絕理性主義,超現(xiàn)實主義勢必會在2024年代的

多重危機中迸發(fā)新力量。 虛實并存的雙重生活方式將

啟發(fā)孿生或配對的設(shè)計主題。 不妨采用具有相襯細(xì)節(jié)

的雙重設(shè)計形態(tài),使用反光材料和對稱圖案, 或推出

包含兩半或兩面的產(chǎn)品,如模塊化設(shè)計。

The surrealism of the 1920s, which emerged from the upheaval of the

landscape, will also rise again. As designers leave old ideas such as

classicism behind and reject rationalism, surrealism is bound to burst

into new strength amid the multiple crises of the 2024s. The dual lifestyle of virtual and real will inspire twin or paired design themes. You

may want to adopt a dual design form with phase matching details,

use reflective materials and symmetrical patterns, or introduce products that contain two halves or two sides, such as modular designs.

第32頁

游走于幻世領(lǐng)域,新的色彩,新的光

彩,金屬材料打破常規(guī)。傳遞嶄新異世界,

反映未來趨勢的方向性色彩,鐵、鋁、鋼、

鉛以及青銅是該系列的主要色調(diào),在色調(diào)

對色調(diào)游戲中與金屬配合使用,區(qū)別在于

光澤的質(zhì)量。將虛擬的未來與現(xiàn)實交融磨

合打造充滿未來感的視覺盛宴。

Walk in the field of illusion, new colors, new luster,

metal materials break the norm. Directional colors

that convey a new world and reflect future trends.

Iron, aluminum, steel, lead and bronze are the main

tones of the series, used in combination with metal

in the tone-to-tone game, with the difference being

the quality of the gloss.The virtual future and reality

blend to create a futuristic visual feast.

第33頁

在當(dāng)前的多重危機時代,暗黑氛圍延伸到

產(chǎn)品和圖案設(shè)計中。暗黑針織趨勢展現(xiàn)出了一

種獨特的時尚風(fēng)格,以深沉、神秘和反烏托邦

為特點。在設(shè)計上,注重細(xì)節(jié)和質(zhì)感的呈現(xiàn),

探索起伏的輪廓、紋理、起泡和縮回效果等多

種元素。與此同時,詭異陰影和神秘圖案的運

用,讓整個造型更具有神秘感和動感,適用于

多場合。

In the current era of multiple crises, the dark atmosphere

extends to product and graphic design. The dark knitting

trend shows a unique fashion style, characterized by deep,

mysterious and dystopian. In design, attention is paid to

the presentation of detail and texture, exploring undulating

contours, textures, bubbles and retracting effects The species element. At the same time, the use of strange shadows

and mysterious patterns makes the whole shape more mysterious and dynamic, suitable for many occasions.

隨著人工智能和數(shù)字領(lǐng)域的不斷發(fā)展,產(chǎn)品

技術(shù)也在不斷創(chuàng)新。多彩超現(xiàn)實主題、更考究的

風(fēng)格、觸感設(shè)計以及功能性設(shè)計等趨勢正在興起。

可通過數(shù)字化技術(shù)和3D打印等手段,探索出更加

自由、靈活和具有藝術(shù)感的圖案和效果,使產(chǎn)品

呈現(xiàn)出更加立體感和雕塑感。

As the field of artificial intelligence and digital continues to

evolve, product technology continues to innovate. Trends

such as colorful surreal themes, more sophisticated styles,

tactile design and functional design are on the rise. Through

digital technology and 3D printing and other means, more

free, flexible and artistic patterns and effects can be explored, so that the product presents a more three-dimensional

and sculptural sense.

第34頁

以人類跨越現(xiàn)實與虛擬世界所產(chǎn)生的不可逆的新形態(tài)

為出發(fā)。從而進行設(shè)計,希望通過所設(shè)計作品,傳遞出表達(dá)的

主題中心的視覺藝術(shù)。更好的闡釋了現(xiàn)在與未來的連接,充滿了現(xiàn)實與虛擬的想象.

Starting from the irreversible new form of human crossing the real

and virtual world. In order to carry out the design, I hope to convey the visual art

of the theme center through the design works. It better explains the connection between the present and

the future, full of real and virtual imagination.

第35頁

國潮人物背景圖未出

第36頁

回溯東方本源,紛呈萬象風(fēng)雅。重塑東方文

化更多的可能性,讓東方文化與設(shè)計完美融合。

用自己的獨特視角,回溯百年前的蘇吳之地,對

中式元素?zé)ㄐ略忈?,形成虛實結(jié)合的東方禪意。

Looking back to the origin of the East, there are many beautiful

things. More possibilities to reshape Oriental culture, so that

Oriental culture and design perfect integration. With their

own unique perspective, looking back to the land of Su

Wu 100 years ago, new interpretation of Chinese

elements, forming a combination of virtual

and real eastern Zen.

‘青花’

Blue and white

第37頁

帶有中式色彩的流蘇與繩結(jié)所營

造的手作線跡與編織感隨著人們對工

藝風(fēng)關(guān)注的提升將成為重要元素。該

細(xì)節(jié)的重心仍在于質(zhì)感的強調(diào),能成

為新中式通勤搭配中別具一格的匠心

體現(xiàn),且飽含藝術(shù)性與灑脫魅力。在

運用上,可與門襟結(jié)構(gòu)或扣件結(jié)合,

突出傳統(tǒng)中式基調(diào),或是與產(chǎn)品部分

相連接,營造立體畫境。功能性繩結(jié)

同樣值得關(guān)注,其與織帶配件的結(jié)合

帶有少數(shù)民族色彩,可以作為靜奢感

新中式搭配的點睛之筆。

With the increase of people's attention to the art

style, the hand made thread and weaving sense

created by tassels and knots with Chinese colors

will become an important element. The focus of

the detail is still the emphasis of texture, which

can become a unique expression of ingenuity in

the new Chinese commuting mix, and full of artistry and free and easy charm.Inapplication, it can

be combined with the flap structure or fasteners

to highlight the traditional Chinese tone, or connected with the product part to create a threedimensional painting. The functional knot is also

worthy of attention , and its combination with

webbing accessorieshas ethnic colors, which can

be used as the finishing touch of the new Chinese

collocation of quiet luxury.

Blue And White Porcelain

青花瓷

白陶

White Pottery

第38頁

以玉蘭花造型為靈感,貫穿始終,原創(chuàng)印花以

玉堂春幻影花卉提取抽象概念,整體設(shè)計以新中式

浪漫情懷為主基調(diào),詮釋輕盈飄逸的東方女性氣質(zhì)。

Inspired by the shape of magnolia, the original printing extracts abstract

concepts from Yutang Spring phantom flowers, and the overall design is

based on new Chinese romantic feelings, interpreting light and elegant

Oriental femininity.

第39頁

靈感來源

以將流暢的廓形線條配合柔軟且富

有張力的材質(zhì),詮釋東方風(fēng)骨的個性,

時而溫婉典雅,時而率真豁達(dá),讓人們

感受東方文化的深刻內(nèi)涵和永恒魅力

By combining smooth silhouette lines with soft and

tensive materials, it interprets the personality of

Oriental style, sometimes gentle and elegant,

sometimes frank and open-minded, so that

people can feel the profound connotation

and eternal charm of Oriental culture.

圍 Color atmosphere

Source of inspiration

Chinese Brush Painting

第40頁

采用植物染色為布面打造斑駁褪色

質(zhì)感,或是花卉環(huán)保染色打造手作感植物紋

理。以紗線為載體,傳達(dá)出中式古樸純粹的質(zhì)感給人群

Use plant dyeing to create a mottled and faded texture on the cloth, or flower

ecofriendly dyeing to create a handfelt plant texture. Using yarn as the carrier,

it conveys the simple and pure Chinese texture to the crowd. 栗子

蓼藍(lán)

草莓葉

中國傳統(tǒng)風(fēng)格文化在新時代的全新詮釋,在對傳統(tǒng)文化掌握的前提之下的

當(dāng)代設(shè)計,將傳統(tǒng)國風(fēng)元素和當(dāng)下時髦單品相結(jié)合的風(fēng)格,單品既保留了中

國傳統(tǒng)元素及國風(fēng)韻味,同時融入一些現(xiàn)代的風(fēng)格,讓中式設(shè)計更加日常

適合年輕人。好的中國風(fēng)是對中國元素/符號的提煉和概括。

The new interpretation of traditional Chinese style culture in the new era, the contemporary design

under the premise of mastering traditional culture, the combination of traditional Chinese elements

and the current fashion style, the single product not only retains the traditional Chinese elements

and national flavor, but also integrates some modern styles, making Chinese design more suitable

for young people in daily life. Good Chinese style is the distillation and generalization of Chinese

elements/symbols.

Vegetable dye Vegetable dye 植物染色

黑色

藍(lán)色

棕色

第41頁

VegetableDye

Vegetable dye

第42頁

The East

國風(fēng)之華

The beauty of the national style

第43頁

世界共生

“碳”

第44頁

時尚地球

Fashion Earth Topic 1

第45頁

植物染色 動物染色 礦物性染色

三大染色工藝

Plant Dyeing Animal Dyeing Mineral Staining

Three Dyeing Processes

國內(nèi)使用天然染料的歷史悠久,可追溯到原始時期。天然染料是回歸自然選取

染材,主要分為礦物、植物及動物染料。植物染是從古至今最常見及最常使用的一

種,從植物的各個部分提取色素制作成染液。在講究高效率及精細(xì)分工的工業(yè)化年

代,人們逐漸脫離了對傳統(tǒng)工藝過程的探索與保留,逐漸丟失了對自然生態(tài)的感受

力,也對自身地域文化及容顏特色疏離,連帶的植物染及傳統(tǒng)工藝也相繼退出市場。

The use of natural dyes in China has a long history dating back to primitive times. Natural dyes are returned to the

natural selection of dyes, mainly divided into mineral, plant and animal dyes. Plant dyeing is one of the most common and commonly used since ancient times, extracting pigments from various parts of the plant to make dye solution. In the era of industrialization with high efficiency and fine division of labor, people gradually separated from

the exploration and retention of traditional processes, gradually lost their sense of natural ecology, and alienated

their own regional culture and facial characteristics, and the plant dyeing and traditional processes have also withdrawn from the market.

參考《藝術(shù)科技》

藍(lán)

第46頁

植物染色

Plant Dyeing

動物染色

Animal Dyeing

礦物性染色

Mineral Staining

第47頁

環(huán)保未來

麥肯錫的《Climate on Fashion》報告指出,“時裝租賃、轉(zhuǎn)售、維修和翻新

等循環(huán)商業(yè)模式可使該行業(yè)在2030年減少約1.43億噸溫室氣體的排放”。重復(fù)使

用或延長現(xiàn)有材料和產(chǎn)品壽命的舉措與Z世代對個性和可持續(xù)消費日益增長的渴

望相呼應(yīng),將成為設(shè)計方向的重要部分最大化現(xiàn)有材料和服裝價值,通過采取措

施拓展循環(huán)流程,解鎖現(xiàn)有材料的內(nèi)在價值。

McKinsey's Climate on Fashion report states that \"circular business models such as fashion rental, resale, repair

and refurbishment could reduce the sector's greenhouse gas emissions by about 143 million tonnes in 2030\".

Initiatives to reuse or extend the life of existing materials and products echo Generation Z's growing desire for

individuality and sustainable consumption, and will be an important part of the design direction to maximize

the value of existing materials and clothing by taking steps to expand the recycling process and unlock the intrinsic value of existing materials.

Green future

第48頁

海洋尼龍/

肖爾硅膠(原肖爾地毯)

第49頁

生物基系列 海藻

01

生產(chǎn)方式在可循環(huán)理念的推動下繼續(xù)優(yōu)化,科技進

步也給出有力支持。展會呈現(xiàn)了令人印象深刻的多角度

更新,聚焦減排、便于回收利用的單一材質(zhì)、生物基材

質(zhì)以及百分百天然織物。

Production methods continue to be optimized, driven by the concept

of recycling, and scientific and technological advances also give strong

support. The exhibition presented an impressive multi-angle update,

focusing on emission reduction, single materials for easy recycling,

bio-based materials and 100% natural fabrics.

第50頁

海藻

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