企業(yè)輔助色系
為了充實(shí)和豐富企業(yè)的視覺(jué)
形象,在標(biāo)志與標(biāo)準(zhǔn)字組合的基
礎(chǔ)上設(shè)計(jì)了連續(xù)輔助圖形,使其
在實(shí)際應(yīng)用中達(dá)到豐富視覺(jué)效果
、統(tǒng)一視覺(jué)形象的雙重作用。
A-6-02 連續(xù)輔助圖形
本頁(yè)輔助圖形方案應(yīng)用面積
較大,適于作為底紋豐富整體
效果使用。為盡量減小對(duì)整體
設(shè)計(jì)的干擾,色彩應(yīng)與底色協(xié)
調(diào),下頁(yè)特別規(guī)定幾種常用色
彩方式以供參考。連續(xù)圖形飾
輔助圖形可脫離標(biāo)志、標(biāo)準(zhǔn)字
X
X 0.6X
G
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3X
XX
中心線
X
0.6X
中心線
X 2X
XX
中心線中心線 3X X
中心線
2X
X
XX
中心線
18°
18°
18°
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A-6-01企業(yè)標(biāo)志墨稿色值
一、黑色規(guī)范
1、黑色標(biāo)準(zhǔn)色采用Gray色值:
為:Gray 100K, 主要用于平面印刷:
如信紙、報(bào)紙等。
2、打印機(jī)種類繁多,
請(qǐng)以本VI手冊(cè)打印色值為參考數(shù)值:
Gray 100K。
二、灰色規(guī)范
1、黑色標(biāo)準(zhǔn)色采用Gray色值:
為:Gray 50K, 主要用于平面印刷:
如信紙、報(bào)紙等。
2、打印機(jī)種類繁多,
請(qǐng)以本VI手冊(cè)打印色值為參考數(shù)值:
Gray 50K。
三、灰度漸變規(guī)范
1、灰色球體標(biāo)準(zhǔn)色主要采用以下三個(gè)
四色色值:Gray 5K,
Gray 45K,
Gray 70K, 主要用于平面印刷:
如信紙、報(bào)紙等。
2、打印機(jī)種類繁多,
請(qǐng)以本VI手冊(cè)打印色值為參考數(shù)值:
Gray 5K,
Gray 45K,
Gray 70K,
企業(yè)除了要規(guī)范標(biāo)準(zhǔn)色外還須對(duì)標(biāo)志墨稿色值做
一定的規(guī)范從而統(tǒng)一企業(yè)的視覺(jué)形象。
為確保立體標(biāo)志墨稿在不同紙材印刷中的色值相
同,特規(guī)定幾種常用紙張的印刷輸出精度:
銅版紙張印刷:175dpi
新聞紙張印刷:100dpi
膠版紙張(國(guó)產(chǎn))印刷:133dpi
膠版紙張(進(jìn)口)印刷:150dpi
位置 0%
Gray 100K
Gray 50K
位置 100%
位置 50% 位置 50%
位置 65%
Gray 5K Gray 45K Gray 70K
(注:以上圖例和數(shù)值均以Adobe Illustrator(R)8.0為準(zhǔn))
tG db zy hi kl nop r sm uvwxq CEF A X J tG db zy hi kl nop r sm uvwxq CEF A X J
為使公司形象統(tǒng)一而富有變化,
特制定輔助色系列,企業(yè)輔助色可
加強(qiáng)企業(yè)標(biāo)準(zhǔn)色在實(shí)際運(yùn)用中的表
現(xiàn)力,我們可以根據(jù)應(yīng)用條件來(lái)適
中地選擇輔助色。
A-6-03 企業(yè)輔助
Process C/0 M/0 Y/0 K/0
PANTONE Warm Gray 1 C/U
Gray K/15
PANTONE Cool Gray 2 C/U
Gray K/30
PANTONE Cool Gray 5 C/U
Gray K/50
PANTONE Cool Gray 7 C/U
專色
金
PANTONE 873 C/U
A6 不想工作室