SHANGCHENJIN中西美學高精黃金 High precision gold in chinese and western aesthetics

ENJOYMENT OF BEAUTY OF GRAM

SHANGCHENJIN

Enjoyment of beauty of gram

Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

悅 享 ，美 一 克

OF grarm

Enjoy MENT

OF beauty

JIN

Enjoy MENT

敘 述

展 現(xiàn) SH ANG

CHEN

JIN

High Precision Gold In Chinese

And Western Aesthetics

High Precision Gold In Chinese

And Western Aesthetics

High Precision Gold In Chinese

And Western Aesthetics

01

02 03

創(chuàng) 作

03

Enjoyment of beauty of gram

Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

創(chuàng) 作

OF grarm

Enjoy MENT

OF beauty

SHANGCHENJIN

Enjoyment of beauty of gram

Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

Love Gift

Unity

Prive

Maker

SHANGCHENJIN 01Chinese and Western aesthetics Shangchenjin-High precision gold in

Maker

High Precision Gold In

Chinese And Western Aesthetics

造響自我

Shang Chen Jin

High Precision Gold In Chinese

And Western Aesthetics

MAKER

SHANGCHENJIN

CONGSHENG

傳統(tǒng)文化在現(xiàn)代空間的重煥生機

以蒼璧禮天、以黃琮禮地

感受極致對稱美感,感受古老與新生

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Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics Aesthetics

Precision Gold In Chinese And Western Aesthetics

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SHANGCHENJIN

藝感 文創(chuàng) 魅力

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SHANGCHENJIN

藝感 文創(chuàng) 魅力

MAK

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Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics Aesthetics

Precision Gold In Chinese And Western Aesthetics

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MA

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ER

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SHANGCHENJIN

SUGER

一半甜美，一半力量

夢幻夏日，糖分滿分

SUG

ER

SUGER SUGER

夢幻夏日 糖分+滿

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

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自然系 少女 時尚

SHANGCHENJIN

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Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

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自然系 少女 時尚

SHANGCHENJIN

SUG

ER SUG

ER

SHANGCHENJIN

CORNETTO

美好夏日

空氣中充盈著誘人漿果香

juicy感爆棚，想一口吃掉

CORNETTO CORNETTO

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

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甜系 清新 時尚

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Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

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甜系 清新 時尚

MAK

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02Chinese and Western aesthetics Shang chen jin-High precision gold in

Unity

High Precision Gold In

Chinese And Western Aesthetics

邂逅精致

Shang Chen Jin

High Precision Gold In Chinese

And Western Aesthetics

UNITY

02 SHANGCHENJIN

LOTUS

微風搖紫葉，輕露拂朱房

中池所以綠，待我泛紅光 UNITY 荷之所樂，所以合樂，歲歲合樂，平安美滿

UN

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Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

古法 雅致 精致

SHANGCHENJIN

UN

ITY

UN

ITY

UN

ITY

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

SHANGCHENJIN

UN

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古法 雅致 精致

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

古法 雅致 精致

SHANGCHENJIN

LOTUS

UN

ITY

一盞玲籠璀璨發(fā)光

恒久照耀前方與愛

絲繡玲籠鎏光溢彩 ，持久照耀開掛人生

SHANGCHENJIN

LANTERN

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

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國潮 復古 時尚

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High Precision Gold In Chinese And Western Aesthetics

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Precision Gold In Chinese And Western Aesthetics

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國潮 復古 時尚

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Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

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國潮 復古 時尚

SHANGCHENJIN

PRIVE

03 Shang Chen Jin

High Precision Gold In Chinese

And Western Aesthetics

It's all about you

it's all about romance

私人尊享

Prive

Chinese and Western aesthetics

Shang chen jin-High precision gold in

PRIVE

SHANGCHENJIN

SWAN

重現(xiàn)天鵝湖的夢幻意境

勾勒出天鵝的優(yōu)美姿態(tài) PRIVE 浪漫優(yōu)雅的故事,在粼粼湖面上慢慢顯現(xiàn)

03

CHEN JIN

SHANG

SHANGCHENJIN

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

高雅 經(jīng)典 浪漫

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SHANG

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Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

高雅 經(jīng)典 浪漫

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SHANGCHENJIN

DECLARATION

人生半熟，幸福卻半生不熟

所謂半熟

就是笑的放肆、愛的純粹

DECLARATION

姐圈新人 想熟了

DECLARATION

姐圈新人 想熟了

CHEN JIN

SHANG

SHANGCHENJIN

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

優(yōu)雅 都市 輕柔

耳飾

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套鏈

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戒指

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CHEN JIN

SHANG

SHANGCHENJIN

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

優(yōu)雅 都市 輕柔

耳飾

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金重:?.?g土

套鏈

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戒指

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LOVE

04 Shang Chen Jin

High Precision Gold In Chinese

And Western Aesthetics

High Precision Gold In

Chinese And Western Aesthetics

喜事發(fā)生

Love

LOVE Chinese and Western aesthetics Shang chen jin-High precision gold in

LOVE

SHANGCHENJIN

ROMANTIC

盈盈滿滿，花顏悅色

最美好的愛

能喚醒彼此的靈魂

LO

VE

SHANGCHENJIN

浪漫遐想 質感高級

耳飾

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套鏈

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High Precision Gold In Chinese And Western Aesthetics

戒指

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LO

VE LOVE

ROMA NTIC

SHANGCHENJIN

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

款號:PL-DA????

金重:??.?g士

浪漫遐想 質感高級

LOVE

SHANGCHENJIN

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

套鏈

款號: PL-TL-DA????

金重:??.?g土

戒指

款號:JZ-TL-DA????

金重:?.?g土

耳飾

款號: EG-TL-DA????

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ROMA NTIC

LO

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浪漫遐想 質感高級

05Chinese and Western aesthetics Shang chen jin-High precision gold in

High Precision Gold In

Chinese And Western Aesthetics

禮記寶貝

Shang Chen Jin

High Precision Gold In Chinese

And Western Aesthetics

Gift

GIFT

05

GIFT

SHANGCHENJIN

GROW UP

一把小鎖，飽含愛意

上下翻翻，富貴翻“番”

一年一歲，佑TA平安

SHANG

CHEN JIN

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Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

打開孩子的世界

SHANGCHENJIN

GIFT

GROWUP

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Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

打開孩子的世界

SHANGCHENJIN

SHANG

CHEN JIN

款號: K-DZ-D????

金重: ?.?g士

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

打開孩子的世界

GIFT

SHANGCHENJIN

CHEN JIN

SHANGCHENJIN

DRAGON SCALE

應龍能致雨,潤我百谷芽

龍鱗加身，招致雨露福潤百谷

護佑寶寶一生平安，富貴吉祥

LOVELY

GROWUP

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

款號:XQ-JH?????

金重:??.?g土

世界奇奇怪怪

他們可可愛愛

SHANGCHENJIN

LOVELY

GROWUP

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

款號:DZ-J?????

金重:?.?g土

世界奇奇怪怪

他們可可愛愛

SHANGCHENJIN

LOVELY

Enjoyment of beauty of gram

Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

OF grarm

Enjoy MENT

OF beauty

敘 述

品牌故事

BRAND STORY

scj

“上辰金的品牌誕生，是當下這個時代、當下中西文化思潮

下的必然產(chǎn)物！” ?上辰金品牌主理人

隨著人們消費需求與消費理念的轉變，越來越多的人開始

追求精致生活，那什么才是精致？《奇葩說》里，羅振宇說，“

精致是一種力量的體現(xiàn)”；蔡康永也曾在《奇葩說》中講到，“

學會定義自己的精致，一旦定義好了就往那個目標邁進”。

上辰金首先定義好了自己的精致，“中西美學高精黃金”，它

將西式美學與中式文化進行了融合，賦予每一件珠寶“只要

細品就會有”的味道，上辰金想要做的是“一個有著高品質

高顏值，能給不同的人們的生活和感官世界帶去改變，但又

不僅在于品質和美感，更是倡導對生活的態(tài)度和對自己的

關愛”，這樣一個經(jīng)久不衰的品牌，而這樣的定位，與當下人

們的需求，不期而遇。

High precision gold in Chinese and Western aesthetics

品牌故事

BRAND STORY

scj

“不了解他們，他們也不會接受你的產(chǎn)品！” ?上辰金品

牌主理人

上辰金團隊在市場沉淀了??個月后，通過對市場的反復

調研揣摩后梳理出了一條最適配的產(chǎn)品線，他們將目標人

群細分成了?個部分，并對每一部分的人群進行了樣本篩

選及剖析，形成了非常精準的用戶畫像數(shù)據(jù)庫，并在每件

產(chǎn)品上市前，都會進行用戶佩戴測評，從設計、佩戴、搭配、

克重等不同角度進行分析，上辰金希望每一件產(chǎn)品，都能

滿足一部分人對于美和精致生活的追求；

“打動B端客戶，才能打動C端消費者！” ?上辰金品牌主

理人

打造出“上乘的黃金美飾”是幾位品牌主理人在德誠沉淀

多年以來最想要做的事；盡管上辰金是個主要面向B端優(yōu)

質客戶的項目細分品牌，但團隊賦予它使命、理念、主張，

用心去做品牌，將B端客戶當成C端消費者去打動，只要打

動了B端客戶，相信自然就能打動C端消費者，撬動C端消

費市場；他們認為精致的生活是發(fā)現(xiàn)美，釋放美，追求美，

High precision gold in Chinese and Western aesthetics

上辰金要做的，就是帶領大家探尋最適合的精致美。

Enjoyment of beauty of gram

Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

中西美學高精黃金

C

J I N

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SHANGCHENJIN

SHANGCHENJIN

SHANGCHENJIN