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INTRODUCTION

2023

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桂林廣播電視臺

全媒體服務合作項目推介

Guilin Radio and Television Station

Promotion of All-media Service Cooperation Projects

01

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

02

GUILIN RADIO

AND

TELEVISION STATION

01

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

廣播電視廣告合作

Hotline

0773-3812611

03

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

廣播三套頻率全天各1 8個小時準點播報，有效塑造合作企業(yè)品牌形

象。鉆石席位，獨一無二

精準鎖定車主人群，全景交通、權(quán)威關(guān)注。在全天超40次的高頻次播

報中迅速傳遞品牌信息

緊密貼合“交通動態(tài)”時段，搶占車主注意力黃金高峰。以“輕松邀約”

的形式讓品牌更具親和力和感染力

資訊、天氣、路況、音樂等單元節(jié)目，為車主奉上最精華的樂活信息，

每天多頻次播出，提高廣告投放觸達率，實現(xiàn)全方位的品牌曝光和高性

價比的投放

弘揚中華民族優(yōu)秀傳統(tǒng)文化，傳遞社會正能量。創(chuàng)意新穎，制作精良，

眾多作品在全區(qū)乃至全國評選中取得優(yōu)異成績，是企業(yè)彰顯品牌擔當?shù)?/p>

不二之選

每個周末全天30次高密度轟炸傳播，是品牌提高知名度的上佳選擇

聯(lián)動王牌節(jié)目，版頭、版尾頭等艙廣告席位，提升收聽率，廣告效果加

倍，塑造最有質(zhì)感的品牌形象

ADVERTIS

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T 廣播廣告

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

“桂林人自己的《新聞聯(lián)播》”，黨委和政府的喉舌，人民的喉舌，第

一時間傳遞客觀聲音，凝聚主流民意，引導社會輿論。廣告合作形

式：欄目特約、游走字幕

“廣西優(yōu)質(zhì)欄目金獎欄目”，以人文視角對桂林社會生活進行全方位報

道。市民關(guān)注度高，上半段收視率常年穩(wěn)居2個點以上。廣告合作形

式：欄目冠名/特約、子欄目冠名/特約、欄目掛角、游走字幕、廣告插

播、資訊服務

收視率最高的電視臺自辦欄目，節(jié)目風格明快時尚、幽默詼諧。廣告

合作形式：欄目冠名/特約、子欄目冠名/特約、欄目掛角、游走字幕、

資訊服務、主持人出像背景

深耕桂林的本土化節(jié)目。與新媒體融合相生，是開拓市場、拓展全媒體

營銷的新嘗試。廣告合作形式：欄目冠名/特約、板塊特約、板塊贊

助、欄目掛角、游走字幕、品牌形象片、電子商城、帶貨直播、公眾號

推文等全媒體形式合作

以4-12歲的孩子為主角，眾多學生、家長及老師參與其中，在市民中

有較高的影響力和美譽度。廣告合作形式：欄目冠名/特約、欄目掛

角、游走字幕、資訊服務

以“全心全意服務三農(nóng)”為宗旨，是本地農(nóng)民、涉農(nóng)企業(yè)了解農(nóng)業(yè)信息，

展現(xiàn)自我的新平臺。廣告合作形式：欄目冠名/特約、子欄目冠名/特

約、欄目掛角、游走字幕、資訊服務、主持人出像背景

普及法律知識，傳遞文明思想，生動再現(xiàn)本地真實案例，引發(fā)關(guān)注和熱

議。廣告合作形式：欄目冠名/特約、子欄目冠名/特約、欄目掛角、游

走字幕、主持人出像背景

緊緊圍繞市委、市政府經(jīng)濟工作大局，在產(chǎn)業(yè)振興、鄉(xiāng)村振興、科教振

興“三大振興”方面宣傳效果明顯。廣告合作形式：欄目冠名/特約、子欄

目冠名/特約、欄目掛角、游走字幕、主持人出像背景

講述自甑皮巖萬年智慧文化以來，桂林歷史文化經(jīng)典故事和人物，凸顯

文化在打造世界級旅游城市中的價值和力量。廣告合作形式：欄目冠名

/特約，欄目掛角、游走字幕

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ADV

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T 電視廣告

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

精品欄目合作

Collaboration On

High-quality Columns

06

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

（一）為商業(yè)品牌客戶量身定制 ，在節(jié)目策劃籌備 、拍攝制作過程中 ，立體化植

入商業(yè)品牌文化、產(chǎn)品及服務信息。

示例：

l 《知·道桂林》品牌欄目 （合作熱線： 0773-3812611 ）為家裝企業(yè)特別策劃錄

制 52 期家裝知識分享及消費導航系列專題，市場反饋效果良好。

07

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

精良專題片宣傳片攝制、跟拍；

精美宣傳冊策劃、設計、制作

Feature Film and Advertising Video Shooting;

Design and Production of Brochures.

08

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

BRAND

PROMOTIONAL

09

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

大型活動、賽事策劃與承辦

Large-scale Activities

Events Planning and Organizing

10

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

“

GUILIN RADIO

AND

TELEVISION STATION

11

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

GUILIN RADIO

AND

TELEVISION STATION

12

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

“

GUILIN RADIO

AND

TELEVISION STATION

“

13

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

新媒體業(yè)務合作

New Media Business

Cooperation

14

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

“

”

GUILIN RADIO

AND

TELEVISION STATION

15

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

產(chǎn)業(yè)發(fā)展類合作

Industrial

Development

語言培訓

藝考

研學等

16

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

GUILIN RADIO

AND

TELEVISION STATION

17

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

“

”

GUILIN RADIO

AND

TELEVISION STATION

18

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

全媒體直播服務

All-media Live

Broadcasting Service

19

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

桂林廣播電視臺演播廳、

錄音室等租賃服務

Rental Service of

Television Studio and Recording Studio

400 m2

20

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

GUILIN RADIO

AND

TELEVISION STATION

21

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

The Promotion of All-media

Service Cooperation Projects.2023